Have you bought?【 1111 Shopping Carnival 】

this day,

What Amazing Happens,

do you know?

1111 shopping carnival creates another miracle Shopping Carnival

Ali Baba's T-mall obtains 35 billion Yuan of transactions within 24 hours, and this event has caused the Chinese people's great concern for e-commerce.

On November 11 each year , T-mall just seems to bring passion to people to create a retail miracle, this day seems crazy for shopping.

the final day , T-mall’s sales reach 35 billion Yuan, equivalent to the Wang Fu Jing Department Store three-quarter sales of 2.4 times, the equivalent of half of Wal-Mart's China sales; equivalent to the National Day Golden Week, Beijing 110 key suppliers enterprise 5.3 times sales, 46 times the big shopping malls in Guangzhou 9.

Cyber Monday $1.98 billion

The income of 395 shops Of Shanghai in

Golden week is $1.02 billion

$5.75 billion

"Cyber Monday, " a term to describe the Monday after the Thanksgiving holiday, is the unofficial kickoff for the busy online retail season.

Now , just compare China's 1111 shopping carnival with the United States event cyber Monday

Cyber Monday is a marketing term for the Monday after Thanksgiving in the United States. Cyber Monday has become an international marketing term used by online retailers in Canada, the United Kingdom, Portugal, Germany, Chile, Colombia, and Japan.

The United States “Cyber Monday" online sales is $1.98 billion(the sales includes all the Electricity supplier’s business), less than $5.7 billion ,the 1111 shopping carnival, and China’event is one victory.

We just wonder how it happened?

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T-mall created Double 11, which is on Nov 11, nicknamed after Bachelor’s Day by Chinese. Bachelor’s Day  is a spread in the youth entertainment festival .And on Nov 11 , 2012,which is considered to be the last Bachelor’s Day, a large number of single or unmarried youth are more attracted in it, and it also improves the enthusiasm of participating in activities. So 1111 carnival became popular . Also, in November each year in China , the weather gets colder, people need to buy some clothes to adapt to climate change, which is a must for people .

1111 shopping carnival have been particularly popular

Annual November and December ， most of the sellers would have a clearance sale to empty the warehouse and get the money back . So November is an important sale period. For the reason , Many businesses have come up with many marketing methods, such as discount coupons. Price discount attract more people to pay attention to 1111 carnival, and ultimately to choose shopping, to go crazy shopping.

The T-mall has already been the bellwether of the B2C market. Most of us would think about the T-mall when we have to buy something online.

Why?

Some professor think that core value is inspired equality consumption demand,demand and power together promoted the domestic demand ,and they have a positive attitude to the event .

But after a burst of hot sales, merchandise sales will gradually become depressed, it will bring a lot of negative effects, and the negative effects will continue to spread quite a while. In addition, many businesses will give much false information, to the detriment of the interests of consumers, and thus produce many negative social effects

The huge sales of double eleven shopping carnival will bring enormous pressure for the logistics company, which caused the backlog. And double eleven pressure will be applied to the logistics workers. Also, Some people don’t receive his goods until more than half a month after buying .

Was it right for T-mall ?

As China's largest e-commerce platform, Alibaba brings a new set of business models. And T-mall 1111 shopping Carnival play this business model well. As a new model, on the one hand, it will give great impetus to the model of China's private economy. At the same time, it drives more people into employment, more people obtain great of interests through this form .

• The huge success of T-mall also arouse great interest on e-commerce, more people are ready to participate in the e-commerce team, and compete with each other. And November 11 is not just the shopping festival of Alibaba , it is becoming our online shopping section of the Chinese people , just like the United States Shopping Festival on Monday. I think this pattern is very conducive to the development of China's e-commerce platform.

T-mall’s shopping section on November 11, 2013 brings much shaken. This, but, also deserves our profound reflection. , there are some problems with vendors, logistics and other aspects. For example, some merchants of deceit, too much pressure on logistics, e-businesses with enormous contradictions between the real retail business operators. Is it right that such consumption patterns should continue?

The answer is yes. This is conducive to the expansion of China's economic consumption. But we should think about the process, identify and resolve problems, and to create a more positive and healthier form.

We should be more rational

THANKSTHANKS-THE END-