hashcaster business overview

Copyright Geoff Clendenning, 2012

Business OverviewReal-time Event Media


Our Mission

“To transform events into conversations by helping our clients

manage, engage, connect, and measure their event on Twitter.”

The Hashcaster Solution


Hashcaster brings your two audiences together!

#hashtagCommunity

Live EventAudience


The Good & Bad about #Hashtags

• #hashtags are a user driven experience.• A community tends to spontaneously form

around a #hashtag.• For event organizers, managing a trending

#hashtag is very challenging.• For the user, keeping up with a trending

#hashtag is like drinking from a fire hose.

Hashcaster Solution

• Provide a focal point for your #hashtag community online and at the event.

• Capture valuable user generated content.– Tweets, stories, photos & videos

• Expand the reach & engagement of your event through viral social media.

• Quantifiably measure your event, your audience reach and advertiser engagement.



HASHCASTER PLATFORMOverview of the

How Hashcaster Works



Hashcaster does three things…

1. Curate the Twitter stream.– Capture a stream of tweets: hashtags, keywords or lists.– Sort & catalog stories, photos & videos.

2. Apply analytics.– Analyze the Twitter stream: proprietary algorithms– Figure out who and what is important.– Measure how people behave and interact at your event.

3. Filter behavior.– Filter the Twitter stream for specific behaviors by members of

your community.– Respond with specific actions to this behavior.

Moderation

• All content captured by Hashcaster is filtered and cued for moderation.

• Moderation tools provide the following capabilities:– Filter for profanity & SPAM– Block users– Favorite users


Tweeted Notifications

• The Hashcaster system automatically tweets out notification on the event hashtag using the organizer’s Twitter handle when:1. #event hashcast update http://hashca.st/9z41m new

contributions from: @xxxx @xxxx

2. #event top influencers on hashcaster http://hashca.st/9z41m @xxxx @xxxx

• The frequency of each update will vary dependent upon the amount of traffic on the event hashtag.

• Notifications have a strong social networking effect on the hashtag community.


Live Updates

• The organizer can provide one or more users with a special hashtag they can use to elevate the priority of a specific tweets.

• These tweets are then displayed in real-time in a designated section of the hashcast site, mobile app and wall display.

• Organizers can communicate important messages to their audience without being lost in a busy hashtag.


Real-time Advertising

• Advertisers can be provided with a special hashtag to designate which of their tweets are sponsored or promoted tweets.

• These promoted tweets are then displayed in a high profile area of the hashcast site, mobile app and wall display.

• Advertisers can use these tweets to drive traffic to their booth and to online resources.


Measurement

• Hashcaster is the first platform that allows an event organizer to quantifiably measure their event.

• Hashcaster generates two streams of data for analysis:1. Twitter data2. Hashcaster data


Community Building

• Each Hashcaster site is archived on the web after the event; this provides the organizer with an ongoing community retention and event promotion tool.

• The Hashcaster site is SEO optimized to rank well in Google and other search engines.

• Members of the #hashtag community can continue to engage content on the site, driving new follows, RTs & replys.

• Event organizers can drive traffic from their Hashcaster site to a registration page for their next event.


HASHCASTER LIVE!Case Study: HRPA


hrpa.hashcaster.com


Hashcaster Twitter Wall


Hashcaster Twitter Wall @ HRPA2012

Twitter Metrics


Twitter Stats 2012 2011 Change % ChangeTotal twitter mentions in the period 2,187 999 1,188 119%Average mentions per day 312 142 170 120%Total unique authors 443 184 259 120%

Approximately 3,000 users attended the 2012 show

2012-01-30 2012-01-31 2012-02-01 2012-02-02 2012-02-03 2012-02-04 2012-02-050

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100% 98%

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378%

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Tweets HRPA2012 Tweets HRPA2011 % Change


Hashcaster MetricsAverage time on site 40 minutes per visitor!


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95 10092

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513 Total Visits

158 Mobile Visits

74%

9%

7%

2% 1% 1%

Referral by Source

t.colinkedin.comhootsuite.comm.paper.lifacebook.comhrpa.ca

20% post event surge

PRICING MODELHashcaster


Services Provided

• Each hashcast includes the following services:– Event branded hashcaster site.– Community monitoring by #hashtag & list.– Event moderation services.– Story curation and categorization.– Real-time tweets, photos & videos.– Live updates.– Real-time advertising.– Twitter and Hashcaster analytics.– 1 year of hosting of your Hashcaster site


Pricing Model

• Three components to the pricing model:1. Service fee based on the duration the Hashcaster

platform is actively curating your hash tag.2. Access fee for implementation of real-time

advertising.3. Ad management fee based on a percentage of

the ad revenue sold by the event organizer on the site.


hashcaster business overview

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