HJECK to support the PCC campaign to build the desired numbers.

Share of Voice & Top of the Mind.

Retention & Nos.

Engagement & Excitement.

Trust & Loyalty

Objective(s)

Modus Operandi

The activity period was from 10th Feb 2011 to 25th May 2011.

60 no. of coupons & 6 No. of master coupons have already been printed in newspaper (6th Master coupon

to be printed on 14th May’11).

Reader were required to collect Min. 40 Coupons + 5 Master coupons and paste it on the Master Format

out of the total of 60 Coupons & 6 Master coupons to be printed.

Master formats were deposited to Hawkers / Agents & identified drop points - Master format deposit run

for 10-15 days.

All the Units were advised to ensure the Pullout wise data entry of the formats received for the fair

random draw through computer random generation software. Therefore, it was imperative to have all

the coupon entries to be entered through data entry

The right answers received got the fair chance of winning the prizes as per the attached prize matrix,

through lucky draw for the coupons and through random winner selection online – by the end of the

activity.

Winners acknowledged their Bumper prizes on 14th July 2011 & remaining Prizes will be distributed by

15th August 2011, and the editorial feature of winners to be carried on regular basis, edition and pull out

wise.

Winners have to produce the proper & valid identification proof for claiming the prizes. The process

will completely be backed by Regular audits.

Bumper prize Winners has been announced at Panipat.

All correct entries of any week were eligible for Bumper prize of 2 alto cars/ Motorcycle/ LCD TV/

Fridge/ Washing Machine, etc.

The bumper prize draw has been conducted at Panipat office by local celebrity.

Bumper prize ceremony has been conducted at Panipat with a celebrity figure and top politicians and

bureaucrats of the State.

The Local Pull out level prize distribution to be ensured for volume prizes with the help of local

opinion makers, or in their presence.

Modus Operandi

Edition Category 10-Feb 12-May 4-Jul Target

Hissar

City 25250 26266 26106 27000

Urban 39423 42236 32708 49050

Rural 5318 5601 15358 7200

HissarTotal 69991 74103 74172 83250

Rohtak

City 23281 23156 23396 26560

Urban 45958 46954 37509 51400

Rural 10746 12865 23339 9600

Rohtak Total 79985 82975 84244 87560

Panipat

City 13800 14185 14260 16750

Urban 47477 49927 38955 54475

Rural 6542 6682 18313 6900

Panipat Total 67819 70794 71528 78125

Ambala

City 8830 10275 9825 13000

Urban 22068 23183 18528 32850

Rural 6737 7878 10532 11500

Ambala Total 37635 41336 38885 57350

GrandTotal 255430 269208 268829 306285

Circulation Update

S.No. Pullout No. of Participation

1 Ambala 2899

2 Kurukshetra 1847

3 Kaithal 1501

4 Yamunanagar 1329

Ambala Total 7576

5 Hissar 8536

6 Bhiwani 4092

7 Sirsa 1844

8 Fatehabad 1761

Hissar Total 16233

9 Rohtak 3492

10 Jhajjar 1410

11 Mahendargarh 1551

12 Rewari 2948

Rohtak Total 9401

13 Panipat 2719

14 Sonipat 3330

15 Jind 2628

16 Karnal 3324

Panipat Total 12001

Grand Total 45211

Participation Count

07/02/2011 08/02/2011

09/02/2011 10/02/2011

Print Communication

11/02/2011 12/02/2011

13/02/2011 14/02/2011

Print Communication

Print Communication

Jacket

Revealer Ad

Brochure

Coupon

Haryana Float Activity

Bumper Prize Announcement Ad

Newspaper Coverage

HJECT Bumper Prize Event: Snapshots

HJECT Bumper Prize Event: Snapshots

HJECT Bumper Prize Event: Snapshots

HJECT Bumper Prize Event: Snapshots

Maruti Alto Car: Winners

Motor Cycle: Winners

Microwave Owen: Winners

Television: Winners

Washing Machine: Winners

Refrigerator: Winners

Newspaper Coverage

Thank You