harvesting emotions
Post on 19-Oct-2014
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DESCRIPTION
How to we create emotional connections with youth? How to we harvest these emotions in order to engage them through social media?TRANSCRIPT
HARVESTING EMOTIONS
YOUTH MARKETING TACTICS & SOCIAL MEDIA
Photo by Harold Laudeus on Flickr
“I don’t do status updates my mom does that. I post photos”
random teen in London sub
IF YOU WANT TO MARKET TO YOUTHS
YOU NEED TO UNDERSTAND
THEM
Photo by Benurs on Flickr
REMEMBER THAT FIRST
BIG LOVE?
Photo by opethpainter on Flickr
THEY THINK IT WILL LAST FOREVER
Photo by Ed Yourdon on Flickr
PASSION DRIVES THEM
THEY IDENTIFY WITH SOME
BRANDS IN A DEEP EMOTIONAL
LEVEL
Photo by andy_5322 on Flickr
THEY DON’T REACT WELL TO BEING GUIDED
Photo by Chad Santos Kurono on Flickr
THEY ARE ALWAYS
CONNECTED
Photo by aginorz on Flickr
+
OK BUT HOW DO WE ENGAGE THEM?
Text
FOLLOW SIMPLE RULES
Photo by Cherry Cyanide on Flickr
THINK LONG TERM
Photo by brains the head on Flickr
MAKE THEM PART OF
THE GAME
BE CURIOUS
Photo by jmcmichael on Flickr
IDENTIFY YOUR TARGET
Photo by *Jeffrey* on Flickr
CREATE A SOCIAL ECOSYSTEM
Photo by itsbeach on Flickr
TELL THEIR STORY NOT YOURS
Photo by Strupey on Flickr
DON’T BE ORDINARY
Photo by IK's World Trip on Flickr
THANK YOUStavros Kontaktsis
VP/Strategy Director Avakon+http://about.me/stakon
ReferencesEmotional Data by Tara HuntHow to Youthsource like Ford by Graham Brown