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Running Head: HARTFORD NORTHEND-DISTRIBUTION CENTER

HARTFORD NORTHEND-DISTRIBUTION CENTER

Patricia A. Harrington

BUSS450 – Strategic Management

Instructor’s: Janine SclavunosBryant & Stratton Online College

February 18, 2018

HARTFORD NORTHEND-DISTRIBUTION CENTER 1 | P a g e

Table of Contents

Background ………………………………………………………………………………………………….……………………3

SWOT Analysis………………………………………………………………………………………………………………….4

Values, Mission, and Vision Statements………………………………………………………………………………5

References…………………………………………………………………………………………………………………………….6


Abstract

This paper elaborates and/or give a brief summary of how a small vibrant logistic

company, owned by the Harrington’s, which is also a very dignified, and ambitious family;

and who really enjoys delivering and/or transporting (fruits and vegetables) on a weekly

basis to customers. Forty years of traveling throughout the New England region, including

locally, has really taken a toll on some of the patriots of the family.

However, this journey has been such a real pleasure and adventure, because it was well

worth every dime and mile to see the faces of storeowners when we arrived to bring them

their merchandise. Although this miniature business had experience some financially

struggles over the past four decades, they still were able to survive through many difficult

hardships, and competition for all those years.

With that being said, some of the senior leaders of the company decided that it was time to

retire from the weekly operations of logistics, and appoint someone else who had the same

tenacity and/or passion that they still have!! But to oversee, and expand the business to

another level, for the next fifty years.


BACKGROUND

Hartford North-End Distribution Center

Patricia (Zene)-Harrington grew up in the north end part of Hartford, CT. She attended

(Hartford) Public schools located in the district where she lived until 8th grade, and then she

decided to attend a technical school for a couple of years. However, after finally graduating from

Hartford Public high school in 1982. She continued to work P.T. for the Hartford Insurance

Group, until she relocated to Jacksonville, FL with her high school sweetheart.

Nevertheless, she decided to return back home to her roots, after working for several major

corporations within the accounting field; she knew in order to excel in her career, she had to

return back to school. So while working for an engineering company for many years, before the

layoff, she received her A.S. Degree in Accounting from Capital Community College. And

now she is enrolled at Bryant Stratton on-line college, and expected to graduate in the fall of

2018.

History

Hartford North-End Distribution Center - was established five decades ago, by Patricia’s

husband family in the north-end part of Harford. This small company provided logistic services

throughout the northeastern states (Massachusetts, Rhode Island and Maine) and of course

Connecticut. This distribution company was responsible for the transportation of (fruits and

vegetables) from small to medium size grocery stores on a weekly basis. The Harrington’s was

very proud of their petite business back in the day, because they knew those stores was really

appreciative, and also depended and/or relied on their weekly deliveries. This also helped those

grocery stores maintained fresh produce to sell to their customers, and keep them happy.


STRENGH and WEAKNESSES

Strength’s Weaknesses

Geographically – Perfect location for local Businesses, and New England Clients.

Just- in- Time Management and Efficient!! (Customer Service Orientated).

Family Owned Business and Community based for (40) years.

Cost Effective and Easy to Monitor goods!!

Need A Career Driven family member to take over business!!!

Delays due to weather and/or traffic jams during winter months.

Constant upkeep of maintenance on vehicles.

Prospects Threats

Expansion - (Southern and West Coast)

Logistic Careers can be started anywhere in the world

Opportunities for Women and advancements (Diversity)

Competition amongst other (Fruits and vegetables) vendor

Lack Oversight of Deliveries

Pressures from customers pricing


Values Trustworthy and Dependable – Hartford Northend-Distribution

Center is a landmark in the Hartford County and New England.

We Value and Accommodate all of our client’s needs, regardless of race or gender.

Harford Northend Distribution Center survives today, because of the Devotion and Reliability of the People in the local Communities!!!!!

Mission Statement

Hartford Northend-Distribution Center is a logistical facility that provides adequate and timely deliveries to any commercial business, no matter what size (small or large). This organization is small but huge in transporting Fruits and Vegetable Proudly and Consistently.

Vision Statement

Hartford Northend-Distribution Center – Is Number in Customer Satisfaction!!!!


Five-Year Objectives

By 2019, Hartford North-End Distribution Center will be the Most Successful (medium-size) Logistic company in the Northeast. Including number # 1 in Customer Service, and Delivering Produce.

By 2020, Due to expansion and growth, Hartford North-End Distribution Center will have increased their staff, by 20 percent, to accommodate customers and continue making a profit.

By 2021, Hartford North-End Distribution Center will expand their business to the southern states.

By 2022, Hartford North-End Distribution Center will have developed a strategic marketing plan to join forces and/or merge with another midsize company to be more successful and competitive.

By 2023, Hartford North-End Distribution Center net profits, before taxes will be $15million.

Strategies

Five-Year Objective: By 2019, Hartford North-End Distribution Center the Most Successful (medium-size) Logistic company in the Northeast and Southeast. Including number # 1 in Customer Service, and Delivering Produce.

Establish a large clientele with (midsize) grocery stores in the Southern Eastern states.

Purchase four new Delivery trucks for transporting Produce. Specializes in electronics manufacturing Logistic compared to competitors. Continuous Improvement “Quality” Service for Customers.

Five-Year Objective: By 2020, Due to expansion and growth, Hartford North-End Distribution Center will have increased their staff, by 20 percent, to accommodate customers and continue making a profit.


Strategies

Hired six new employees for Delivering Produce. Maximizing transportation routes for lower energy cost, to increase profits. Increasing knowledge in the details of transporting, and warehousing delicate

electronic equipment and parts in and out of the country.

Strategies

Five-Year Objective: By 2021, Hartford North-End Distribution Center will expand their business to the Southeastern states.

Maintaining ability to finance payroll operations that can prepare for long-term projects, and address short-term needs such as payroll, and accounts payable.

change management to create a dynamic organization that is prepared to meet the challenges of the industry.

Strategies

Five-Year Objective: By 2022, Hartford North-End Distribution Center will have developed a strategic marketing plan to join forces and/or merge with another midsize company to be more successful and competitive in the future.

Merging with another company with the same Goals!! Will increase our productivity Levels, and competition of becoming a billionaire logistics company on All Levels.

One-Year Objectives (Milestones)

In 2019, Hartford North-End Distribution Center –Has become very Well-known in the Hartford county, and household name in the Logistic Industries throughout the North East Coast.

In 2019, Hartford North-End Distribution Center –Hire 6 new employees for the following year.

In 2019, Hartford North-End Distribution Center – Has reached $5.5 million in sales.


Five-Year Objective: By 2023, Hartford North-End Distribution Center - net profits will be $15 million before taxes.

Strategies

Developed Business partnerships that helped the organization to improve market share. Reduce production time, to accommodate customers’ needs much faster.

Five-Year Objective: By 2023, Hartford North-End Distribution Center – Received A Plaque and Recognized by the Governor for 50th years of Service in the Hartford Community.

Strategies

Implementing Action Planning -Developing SMART goals – Goals that are specific, measurable, achievable, realistic and timely.

Using (Innovation) to help the business stay ahead of the competition.

One-Year Objectives (Milestones)

In 2019, Hartford North-End Distribution Center will have made over 500 runs back and forth throughout New England.

In 2019, Hartford North-End Distribution Center – The revenues from the Deliveries will have reached $5.5 million, before taxes.


Milestones and Tactics

Milestone in 2019: Hartford North-End Distribution Center will have Established a reputation with the entire Northeast Region regarding Delivering fruits & vegetables.

Tactics

Established a Trustworthy and Reliable Relationship with Store Owners Maintained Reasonable Prices for Customers Hired new Employees Change Management Competitive Analysis Employee Retention Marketing Maintain Financing Growth


Milestones 2019-2023: Hartford North-End Distribution Center will have Established a Reputation with the Entire Northeast Region and parts of the Southeast regarding Delivering fruits & vegetables from (Small - Medium) size Grocery stores.

TACTICS

Maintain Loyalty with Existing Clients and Build New Relationships with Customers. Increased Delivery Drivers from Three to Six Develop and/or Implemented a new computer system to fast track DeliveriesEstablished a new Facility to maintain and/or keep (Vehicles) safeImproving efficiencies and productivity in logistics operationsLowering costs – Sustaining Affordable prices for customers Improving Asset Utilization Attaining the ability to target logistics initiatives that drive business growth

Milestones 2019-2023: – The Revenue generated regarding the expansion of (Northeast & Southeast) regions over the five years will be invested into future projects for the subsidiary.

TACTICS

Maintain Loyalty with Existing Clients and Build New Relationships with Customers. Increased Delivery Drivers from Three to Six Develop and/or Implemented a new computer system to fast track DeliveriesEstablished a new Facility to maintain and/or keep (Vehicles) safeImproving efficiencies and productivity in logistics operationsLowering costs – Sustaining Affordable prices for customers Improving Asset Utilization Attaining the ability to target logistics initiatives that drive business growth


Milestones: 2019-2023, Hartford North-End Distribution Center net profits before taxes will be $15 million

TACTICS

Maintain Loyalty with Existing Clients and Build New Relationships with Customers. Increased Delivery Drivers from Three to Six Develop and/or Implemented a new computer system to fast track DeliveriesEstablished a new Facility to maintain and/or keep (Vehicles) safeImproving efficiencies and productivity in logistics operationsLowering costs – Sustaining Affordable prices for customers Improving Asset Utilization

Attaining the ability to target logistics initiatives that drive business growth

Milestones: 2019-2023, Hartford North-End Distribution Center Grand Opening and/or Celebration for Establishing a new Facility in the Southeast.

TACTICS

Hire Experienced and/or Skilled Truck Drivers Upgrade Technology – Computerized System

Condensed Marketing and Sales Plan


MARKETING PRINCIPLES

STRATEGIES TACTICS

PRODUCT Focused on Expanding the Logistic Business beyond Northeast Region, Utilizing Electronic equipment!!!!

Hired a Marketing consultant to help develop a strategic plan to compete against Larger competitors

PROMOTION Restructured the organization’s previous marketing tactics regarding Deliveries

Join forces with another Mid-sized company

DISTRIBUTION Established a New reputation amongst southern region customers

Maintained Relationships with Loyal customers from the Northeast

Opened a Brand New Warehouse Facility in the southeast

PRICE Create Such a Superb Business Rapport regarding Delivering Produce to Customers for many years -

Price increases will be not an issue for clients

Maintained reasonable prices through difficult financial periods and/or years

FINANCIAL YEARS ENDED DECEMBER 31ST


2019 2020 2021 2022 2023

Actual Projected Plan

Revenues

Vegetables $3,500,000 $4,500,000 $5,500,000 $6,000,000 $7,000,000

Fruits 2,500,000 3,000,00

0 3,500,000 4,000,000 5,000,000

Total Revenue 6,000,000 7,500,00

0 9,000,000 10,000,000 12,000,000

Total Cost of Goods Sold 1,500,000 $2,000,000 $2,500,000 $3,000,000 $4,000,000

Operating Profits 4,500,000 5,500,000 6,500,000 7,000,000 8,000,000

Plant, Property & Vehicles $850,000 $900,000 $950,000 $1,000,000 $1,500,000Marketing & Sales 750,000 800,000 850,000 1,200,000 1,700,000Administrative 750,000 800,000 850,000 1,500,000 1,900,000

2,350,000 2,500,000 2,650,000 3,700,000 5,100,000

Net Income Before Taxes

$2,350,000 $2,500,000

$2,650,000 $3,700,000 $5,100,000

References


Pierce, F. (2012) Ten Reasons You Should Consider a Career in Logistics. Retrieved from

http://www.supplychaindigital.com/top-10/ten-reasons-you-should-consider-career-l

logistics

McDunnigan, M. (2017) Advantages and Disadvantages of Third Party Logistics. Retrieved from

https://bizfluent.com/info-8161315-disadvantages-thirdparty-logistics.html

Kelchner, L. (n.d.) Goals and Objectives of a Logistics Company. Retrieved from

http://smallbusiness.chron.com/goals-objectives-logistics-company-25541.html

George N. Root III (n.d.) 10 Most Important Business Objectives. Retrieved from

http://smallbusiness.chron.com/10-important-business-objectives-23686.html

Wagner, S. (2016) Global Transportation and Logistics Mergers & Acquisitions. Retrieved from

https://www.supplychain247.com/article/global_transportation_and_logistics_mergers_ac

quisitions_to_pass_73_billion


en Reasons You Should Consider a Career in LogisticsTen Reasons You Should Consider a Career in LogisticsTen Reasons You Should Consider a Career in LogisticsTen Reasons You Should Consider a Career in Logistics

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