harshali hyundai

7/28/2019 Harshali Hyundai

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INDUSTRY PROFILE

The Indian automotive industry has witnessed an unprecedented boom in recent year owing theimprovement in living standards of the middle class, and a significant increase in their disposable

incomes. The industry is expected to touch the 10 million mark, to which the commercial vehicle

segment will be a major contributor. Industry experts peg the Indian Automobile Sales growth at

a compounded annual growth rate (CAGR) of 9.5 % by end of 2010.

India is the second largest two-wheeler market in the world.

Fourth largest commercial vehicle market in the world.

Eleventh largest passenger car market in the world.

Fifth largest bus and truck market in the world (by volume).

Envisaged to be the seventh largest automobile market by 2016, and worlds third largest

by 2030 (behind only China and the US).

Domestic Sales

The Society of Indian Automobiles Manufacturers Association (SIAM) estimates the sales

figures of 7.5 million motorcycles, 2 million cars (including MPVs, SUVs & MUVs) and 9

million two-wheeler For year 2008-09 fiscal. Consequently, India should be able to contribute

about 6 % to the total global automotive industry output by end 2010.

Automobile Domestic Sales Trends

(Number of Vehicle)

Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09Total passenger

vehicles

902,096 1,061,572 1,143,076 1,379,698 1,549,882 1,551,880


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Total

commercial

vehicles

260,114 318,430 351,041 467,882 490,494 384,122

Three wheelers 284,078 307,862 359,920 403,909 364,781 349,719Total Two

Wheelers

5,364,249 6,209,765 7,052,391 7,857,548 7,249,278 7,437,670

GRAND

TOTAL

6,810,537 7,897,629 8,906,428 10,109,037 9,654,435 9,723,391

Source: www.osec.ch

Passenger Vehicles 15.96%Commercial Vehicles 3.95%Three Wheelers 3.6%Two Wheelers 76.49%

Source: www.osec.ch


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Growth and Development of the Industry

Auto sales in 2008 and 2009:

Company December2008

December2009

%change

Maruti Suzuki 52,029 71,000 37

Hyundai 15,602 22,252 43

Mahindra &

Mahindra

7,726 16,999 120

General Motors 4,041 8,258 101

Skoda 732 1,113 52

Mahindra Renault 272 308 13

Total 80,402 119,930 49

Leading Players

Profile of key Domestic Players:

Name of the

company

Parent company Output Models Plants

Tata Motors

Ltd

Largest

commercial

vehicle player in

the country and

one of the largest

in the

passenger

vehicles

segment.

Capacity

160000 units pa

Volumes

171870 units in

2004

Operating

income-

US$ 3.8

billion in 2005

Sierra, Sumo,

Safari, Indica,

Indigo

Pune

(Maharashtra)

Mahindra &

Mahindra Ltd

Flagship

company

of the Mahindra

Group; largest

player in the

Capacity

125000

units pa

Volumes

69737

Armada, Bolero,

Commander,

Marshall, Maxx,

Voyager, Scorpio

Mumbai, Nashik

(Maharashtra)


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tractor segment

in India

units in 2004

Operating

income-

US$ 1.47 billion

in 2005Hindustan

Motors

Ltd.

A C.K Birla

group flagship

and one of the

oldest auto

companies in

India.

Capacity

64000

units pa

Volumes

15782

units

Operatingincome-

US$ 159.7

million

in 2004

Lancer,

Ambassador,

Contessa,

Trekker,

RTV, Pushpak,

Pajero

Uttarpara (West

Bengal),

Pithampur

(Madhya

Pradesh),

Trivellore (Tamil

Nadu)

Ashok Leyland Hinduja group Operating

Income

- US$ 952.9

million in 2005

Multiaxle

vehicles,

tractor, ecomet,

engines, VikingBSI,

Viking BS-II,

Vestibule Bus,

222

CNG bus etc

Ennore, two

plants

at Hosur, the

assembly plantsat

Alwar, Bhandara,

castings plant at

Hyderabad

TVS Motor TVS Group Operating

Income

- US$ 641.9

million in 2005

Mopeds - Excel,

Champ, TVS

50Scooterettes -

Scooty

Motorcycles

- Max 100,

Victor,

Hosur, Mysore


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Centra, FieroBajaj Auto Bajaj Group Capacity - 2.52

million units

pa Operating

income - US$ 1.3

billion in 2005

Motorcycles -

Boxer, CT 100,

Discover, Wind,

Caliber, Pulsar,

Eliminator

Scooters

- Spirit, Saffire,

Wave

3 Plants at

Akurdi,

Waluj, Chakan.

Profile of key Foreign Players:

Name of the

company

Parent

Company

Output Models Models Plants

Maruti

Udyog Ltd

Suzuki of

Japan holds

a 54.2 per

cent stake in

the company

Capacity -

500000 units

pa

Volumes -

472122 units

including

exports in2004

Operating

iIncome-

US$ 2.4 billion

in 2005

800, Omni, Alto,

WagonR, Zen,

Baleno, Esteem,

Gypsy, Vitara,

Versa

Gurgaon

(Haryana)

Hyundai

Motors India

Ltd

Wholly

owned

subsidiary of Hyundai

Motor

Company, S.

Korea

Capacity -

150000 units

paVolumes -

171905 units

Santro, Accent,

Sonata, Terracan,

i-10, i-20,

Irrungattukottai

(Tamil Nadu)

Daimler 100 per cent Capacity - E class, S class, Pune


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Chrysler

India

subsidiary of

Daimler

Chrysler

Group

10000 units pa

Volumes -

1640 units

C class (Maharashtra)

Fiat Motors Subsidiary of

Fiat Auto SpA

Capacity -

50000 units pa

Volumes -

10428 units

Uno, Siena,

Palio,

Palio Adventure

Mumbai

(Maharashtra)

Ford Motors

Ltd

Ford Motor

Company, the

world's second

largest

automaker

Capacity -

100000 units

pa

Volumes -

45723 units

Ikon, Mondeo Chengaipattu

(Tamil Nadu)

General Motors

Ltd

Collaboration

between

General Motors

Corporation and

C.K. Birla Group

of companies

Capacity

25000

units pa

Volumes

17986

units

Astra, Corsa,

Swing, Forrester,

Vectra, Sail,

Optra,

Chevrolet Optra

Halol (Gujarat)

Honda Siel Cars

India (HSCI)

Established in

1995, with

Honda

Motor Company,

(Japan) and Siel

Ltd (India) being

the key

promoters.

Capacity

30000

units pa

Volumes -

20,550

units

City, Accord,

CR V

Noida (UP)

ToyotaKirloskar

Joint venture between

Kirloskar

Group and

Toyota Motor

Corp

Capacity 50000

units pa

Volumes -42,549

units

Qualis, Camry,

Corolla

Bidadi(Karnataka)


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Skoda Auto

India

Skoda Auto,

based in Czech

Republic, is a

part

of Volkswagen

group

Capacity

10000

units pa

Volumes

3712 units

Octavia, Laura Aurangabad

(Maharashtra)

Hero Honda Joint venture

between Hero

Group, the

world's largest

bicycle

manufacturersand

the Honda Motor

Company of

Japan

Capacity - 2.8

million

units pa

Operating

income - US$

1.66 billionin 2005

Motorcycles -

CD

Dawn, CD

Deluxe,

Splendour,

Passion,Karizma, CBZ,

AmbitionStep

Through - Street

2 plants at

Daruhera and

Gurgaon

Honda

Motorcycle &

Scooters India

Pvt. Ltd

(HMSI)

Wholly owned

subsidiary of

Honda Motor

Company Ltd.,Japan

Capacity-

200000 vehicles

per

annum

Scooters -

Activa,

Dio, Eterno

Motorcycles -Unicorn

Manesar

COMPANY PROFILE

A. Background and Inception of the company:

Harshali Hyundai is one of the dealership of Hyundai Motors India Limited in BOKARO.

It was established in the year 2007. With the opening of this venture, customers may feel ease as

they are having options to take the view from either of the show room. It seems Mr. B.D.Mishra

decided to open this showroom in Chas (Bokaro) area as there is no any passenger vehicle

showroom in this area and it is going to be the future business area of the Bokaro.


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Harshali Hyundai working philosophy is particularly based on Prepare employees for the

future developments with developments in their personality. As competition is very much

intense hence the management is working hard for customer relationship to achieve future

business growth.

As it is newly opened organization hence as every other organization it is also facing some

management problems. Management is trying to overcome all these problems and achieving

systematic workings here. Each and every department is distinguished for the employees. Every

employee is having its own designation and job profile and he/she has to work under that profile

only. For each segment of the vehicles, Harshali Hyundai is having its separate executives.

Departments are connected through local area networks.

The main aim of management here is self development of employees. So that, they can be

empowered for the benefit of the organization and be able to take future responsibilities. It starts

with the joining of the employee in the organization. Initially, they have to work under various

departments till his/her probation period would be over. They have to start their works from the

ground level, so that they can understand the reality of the business here. Daily reporting at the

morning and the evening make them up to date with the objectives and their future targets. The

senior management knows that how they are doing their work and in which way they have to be

directed.

ABOUT HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor

Company, South Korea and is the largest passenger car exporter and the second largest car

manufacturer of India. HMIL presently markets 54 variants of passenger cars across segments.

These includes the Santro in the B segment, the i10, the Getz Prime & the premium hatchback i20 in the B+ segment, the Accent and the Verna in the C segment, the Sonata Transform in the

E segment and the Tucson in the SUV segment.

Hyundai Motor India Ltd, continuing its tradition of being the fastest growing passenger car

manufacturer, registered total sales of 559,880 vehicles in the calendar year (CY) 2009, an


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increase of 14.4 percent over CY 2008. In the domestic market it clocked a growth of 18.1

percent as compared to 2008 with 289,863 units, while overseas sales grew by 10.7 percent, with

export of 270,017 units. HMIL currently exports cars to more than 110 countries across EU,

Africa, Middle East, Latin America and Asia. It has been the number one exporter of passenger

car of the country for the sixth year in a row.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most

advanced production, quality and testing capabilities in the country. In continuation of its

commitment to provide the Indian customer with global technology, HMIL commissioned its

second plant in February 2008 which produces an additional 300,000 units per annum, raising

HMIL's total production capacity to 600,000 units per annum.

HMIL has invested to expand capacity in line with its positioning as HMC's global export hub

for compact cars. Apart from the expansion of production capacity, HMIL currently has 286

strong dealer network and 540 strong service points across India, which will be further bolstered

in 2010.

In December 2008, HMIL launched the much awaited premium compact the i20 after it had a

global preview at the Paris Motor Show in October, 2008. In 2009, HMIL also launched the new

facelift Sonata Transform and the new Verna which are vastly improved models compared to theoutgoing models. In March, 2009 Hyundai i10 clocked the fastest 3 lakh sales since its launch in

October, 2007. HMIL also became the only car manufacturer to introduce Automatic

transmission across segments with the launch of the i20 1.4 Litre Petrol Automatic. The i20 also

simultaneously got a powerful 1.4 Litre CRDi engine in July 2009. The i20 achieved the highest

safety rating by the European NCAP. In September 2009, HMIL introduced the new refurbished

Santro with luxurious interiors and improved exterior features. The Santro has been the highest

selling model for Hyundai with more than 15 Lakhs units sold since its launch in India in 1998.

Hyundai Motor India in December 2009 also crossed the 25 Lakh car production milestone.

Hyundai Motor India remains one of the fastest growing car manufacturers in the country. The

companys overall performance in the automobile sector was recognized by the media as it was


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awarded with the prestigious Manufacturer of the Year award by both UTVi Autocar Car and

NDTV Profit-Car & Bike in 2009

HMIL has invested to expand capacity in line with its positioning as HMC's global export hub

for compact cars. Apart from the expansion of production capacity, HMIL currently has 251

strong dealer network across India, which will be further bolstered in 2009.

B. Nature of Business Carried:

Harshali Hyundai is a dealer of cars of Hyundai motors. The business carried by Harshali

Hyundai is of dealership. It is an also an authorized service centre and it totally aims inselling cars both passenger and SUV vehicles as per demand of customers.

C. Vision, Mission and Quality Policy: MISSION:

The mission of the Harshali Hyundai is committed to develop the firm as a big

competitor and service provider in the Jharkhand Passenger car market.

VISION:

The dealer announced "Innovation for Customers" as our midto longterm vision with

five core strategies: global orientation, respect for human values, customer satisfaction,

technology innovation, and cultural creation. They desire to create an automobile culture

of putting customer first via developing humancentered and environmentfriendly

technological innovation.


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QUALITY

POLICY:

Based on a

respect for human dignity, it make efforts to meet the expectations of all stakeholders

including customers and business partners by building a constructive relationship

amongst management, labor, executives and employees. Also, they focus on

communicating their corporate values both internally and externally, and gaining

confidence from all stakeholders.

D. Products Profile:

MODEL VARIANT Ex-Showroom Price

(As on 19/02/2010)

(In Rupees)Non A/C (S) 2,69,524

Non A/C (M) 2,72,985

GL (S) 3,34,971

GL (M) 3,38,432


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SANTRO

GLS (S) 3,22,168

GLS(M) 3,58,628

I-10

D-Lite (S) 3,38,276

D-Lite (M) 3,41,757

Era 1.1L (S) 3,73,514

Era 1.1L (M) 3,76,996

Magna 1.1L (S) 3,87,693

Magna 1.1L (M) 3,91,174

Magna 1.2L Kappa (S) 3,99,794

Magna 1.2L Kappa (M) 4,03,275

Magna 1.2L-AT (M) 4,48,874

Sportz GLS1.2L (S) 4,27,061

Sportz GLS1.2L (M) 4,30,543

Sportz GLS1.2L-AT(M) 4,72,967

Asta GLS 1.2L (S) 4,85,749

Asta GLS 1.2L (M) 4,89,231

Getz

GLE 1.1 3,62,281

GVS 1.1 3,92,281

GVS 1.1 (175 tyre+ rear spoiler) 4,02,281

I-20

Magna 1.2L 4,83,999

Asta 1.2L 5,63,999

Magna Diesel 1.4L (ABS) 6,23,599

Asta Diesel 1.4L 6,87,199

Accent

Executive IMM 5,03,901

GLE 5,24,652

ECO 5,33,900

1.6 VTVT 6,46,038


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Verna 1.6 SX VTVT 7,20,838

1.5 CRDi VGT 7,69,070

1.5 SX CRDi VGT 8,18,967

Sonata

Embera MT (Leather) 13,30,067

Embera AT (Fabric) 13,61,639

Embera AT (Leather) 13,92,927

Embera 2.0 CRDi 14,43,917

Embera MT (Fabric) 12,98,786

TUSCON CRDi 16,96,114

E. Area of Operation:

The firm operates regionally in the Jharkhand circle. The showrooms are situated

in the important markets of Jharkhand that are Bokaro(Head office), Dumka,

Ramgarh, Ranchi and Purulia (Bengal). But the HMIL under which the dealership

situated operates globally in both Passenger cars segments and SUVs segment.

F. Ownership Pattern:

The firm is private limited firm and the dealership is directly under the HMIL.

Owner Mr. Manish Jain

Manager and Manager Sales Mr. Aman Mathur

Hyundai Dealers in Sagar

Harshali Hyundai


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Address

Jabalpur Road, Baheria, Sagar,Sagar, Madhya Pradesh - 470004

Phone 286441/42, 271671/327829

Fax 286441

Email [email protected]

G. Competitors Information:

Car segment Maruti Suzuki

M-800 had dominated the Indian car market since it was launched in 1984. The

introduction of new cars by competitors made the M-800 look obsolete as it had not been

changed in any major way for over two decades. Apart from the increased competition,

MUL also had a few other problems on its plate.

There was a delay in setting up of a plant in India for manufacturing diesel engines and

transmission systems for cars. The engines for its diesel variants were imported from other

countries, and there were limits on the quantities it could import. In the market, MUL's

models like the Zen, Alto, WagonR, and Baleno were showing mixed results.

Utility Vehicle segment Mahindra

Marketing Strategy of Mahindra and Mahindra Limited for Scorpio

In June 2003, 'Scorpio,' a sports utility vehicle (SUV) from Mahindra and Mahindra Ltd. (M&M),

a leading Indian automobile company, celebrated the first anniversary of its launch.


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This one year journey had been quite fruitful for Scorpio, which had impressed many industry

observers and customers.

A year ago, within the first eight days of its launch, Scorpio had attracted over 10,000 customers

to its dealer showrooms and over 3,000 customer enquiries, resulting in 1000 order bookings.

According to company sources, by the time it completed its first birthday, Scorpio had sold

15,000 units across India.

Media reports, automobile enthusiasts and industry analysts had all given the SUV extremely

positive reports. With demand for the vehicle growing steadily, M&M even had to increase its

production from 1,800 units per month in 2002 to 2,000 per month in June 2003, and 2,500 per

month by late 2003.

Thanks to the high decibel advertising support, Scorpio had acquired high brand recall among

consumers. In fact, it was said to be one of the very few automobile brands in India that

successfully boosted the image of their parent companies (in this case M&M) as well.

H. Infrastructural Facilities:

The firm has good infrastructural facilities these are:

o It is situated in the main market place of the Bokaro Steel City.

o The showroom has good facilities such as Playing area for children who are

coming with the customers,

o Good servicing facilities for cars with advanced technologies,

o Good entertainment facilities available for customers who were wait during the

servicing of their car,

o The showroom uses new technology in their management information

system(MIS).


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I. Achievement and Awards:

o Achieved the most car seller dealership in Jharkhand.

o Win the best car seller award in Bokaro from Chas Chamber of Commerce.

J. Work flow Model:

There are three broad processes at a showroom.

Pre-sales

Sales

Post sales

All these are inter-related to each other.

CUSTOMER

MODEL

FEATURES

COLOUR

BOOKING OF

PROCESSING OF

Order toManufacturer

Supply of carsfrom Manufacturer

Delivery to

ShowroomsWit in 5 days

DELIVERY OF

Customer choosethe paymentoption i.e., car

finance or cash.

After allDocumentationthe car is finally

delivered to

customer


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The pre-sales process is very important because if a customer has a satisfying experience during

this process, it greatly increases the chances of him purchasing the car from your showroom. At

this stage, the customer is indecisive as to which car to buy and from where to buy.

The pre-sales activities include:

Cold Calling and Identification of Prospects

Creation of Customer Card

Acquire Knowledge about MUL s range of cars, competitor cars Knowledge about other allied services like finance, insurance, pre owned cars, extended

warranty etc.

Knowledge about accessories, range offered, prices etc. and about preventive

maintenance of the car.

THE SALES ACTIVITIES INCLUDE:

Visit the prospects

Understanding needs of the prospects

Give a proposition to the customer.

Create interest and preference for MUL

Give a detailed demonstration and test drive

Walk in Enquiry Telephonic Enquiry

ProductDemonstration

Test Drive


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Its primary consumer target is middle to upper income professionals who need true value

for their money and comfortable ride in city conditions. Its primary business target is

midsized to large sized corporates that want to help their managers and employees by

providing them a car for ease of transport.

Its secondary business target is entrepreneurs and small business owners who want to

provide discounts to managers buying a new car

STRUCTURE

Overall Structure of the Harshali Hyundai:

SKILL

Harshali Hyundai product is Passenger Cars, so they should be handled carefully. So it required

skilled manpower for handling, and skill in the sense testing of cars.

Training will be conducted in Hyundai Jamshedpur (Jharkhand). For newly recruited employees

will be given basic training program for 10 weeks. And 10 weeks training will be given for

Employee 1

Employee 2

Employee 3

Managing Director

Branch Manager and Manager sales &marketing

Corporate&Exchange ,

HyundaiAdvantage Pre-

Owned Cars

FinanceDept.

GDMSand Back

Office

Accessories &

Spares

ServiceDept.

S.E. 1

S.E. 2

S.E. 3

S.E. 4

S.E. 5

S.E. 6

SalesExecutive

s

Chief ExecutiveOfficer

S.E. 7

TeamLeader,S

ales

Employee 1

Employee 2

Employee 3

Service Employees 01 to 30


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employees for junior technical officer, about machines. Training will be given to employees to

know about the total features of cars in Harshali Hyundai.

STYLE

Top down Approach

The management acts with autonomy and independence in excercising strategic

supervision, discharging its fiduciary responsibilities, and in ensuring that the company observes

the highest standards of ethics, transparency and disclosure.

Participating Approach

At Harshali Hyundai the management is participating in nature. Anyone in the company

can put in their view points before the management for any improvement in the prospects of the

company, manpower, working environment,etc.

SYSTEM

The marketing department is divided into 5 Teams. For all the different marketing teams, one

Team Leader is assigned. The team leaders take care of their teams activities and report to the

marketing manager that is further reported to the CEO. The marketing is totally target based and

based on targets given by HMIL, the task is distributed to different teams.

The customers are handled by the same personnel from the beginning to the end. Spot incentive

Schemes etc is placed in the system to motivate the employees. The conversion and Target

fulfillment is traced out via the software.

STAFF

CATEGORY NO. OF STAFF TYPE OF WORK


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The review of customer care activities is done through morning meetings and weekly meetings

on customer care. The documents that are necessary during the weekly review are: PSR related,

Internal SSI forms related,HMIL related and other information related.

Customers for Life

A week after the delivery, the concerned sales person must fix an appointment with the customer

and visit him along with the service advisor. He should personally hand over the photographs

clicked also the vehicles registration certificate and try to become the customers car advisor for

life and never lose touch with the customer.

Show Room Ambience

The hours of operation, outside and insides of the showroom along with reception, car display

area, selling area, customer lounge and delivery area should be taken care of.

Customer Meets

Organizing customer meets helps in improving SSI, helps in introducing the workshop staff to

the customers and in getting referrals and there are guidelines for the same.


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1. SWOT ANALYSIS

STRENGTH:

Second largest manufacturer of Passenger vehicles in India due to this customers

are attracted towards the company in Bokaro. .

Ranju Automobiles Pvt. Ltd. is very old firm in Bokaro due to this customers of Bokaro area and its surroundings aware about this.

WEAKNESS:

SUV car has only two model i.e., TUCSON and TERRACAN which is fewer

available in India due to uneconomic and out of reach for middle class Families.

Manufacture only Passenger vehicles but some models are not economic such as

Verna, Accent, etc

OPPORTUNITY:

Harshali Hyundai has opportunity to grow as a big competitor in Jharkhand

automobile sector.


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If the cars are more economic then the sales will be more boom and the company

turn into first position in Indian automobile sector and win from their competitors

i.e., Maruti Suzuki, Tata Motors, GM and M&M.

THREATS:

Risk Factors

In the course of its business, Hyundai is exposed to a variety of market and

other risks including the effects of demand dynamics, commodity prices, currency

exchange rates, interest rates, as well as risk associated with financial issues,

hazard events and specific assets risk. Whenever possible, we use the instrument

of insurance to mitigate the risk.

Threats from Competitors

o Maruti Udyog Limited

Maruti Suzukis is also the old car showroom in Bokaro due to this

the competition is high with Harshali hyundai


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2. Analysis of Financial Summary


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Particulars 20010-11

(in laces)

2011-12

(in laces)

Sales ( nos) 2070147 2621400

Growth in Sales (nos) (%) 23.4 26.6

Total Income 5997 7563

Growth in Total Income (%) 15.5 26.1

Profit before Tax 1072 1217

Profit after Tax 728 810

Share Capital 39.94 39.94

Reserves and Surplus 1099 1453 Total Debt 175 202

Net Fixed Assets 589 715

Total Assets(Net) 1314 1695

Market Capitalisation 9797 10943

Economic Value Added(EVA) 569 564

KEY RATIOS Long Term Debt/Equity 0 0

OPBIT*/Net sales-% 16.8 15.7

OPBT**/Net Sales*(%) 15.6 14.6

Profit after tax/TotalIncome(%)

12.1 10.7

Return on Avg. Equity (%) 72.9 61.6

Return on Avg. CapitalEmployed(%)

92.8 80.9

EVA/Capital Employed(%) 49.3 37.5

Dividend Per Share ( Rs) 20 20

Dividend Payout (%) 61.9 56.3

Earnings Per Share (Rs) 36.5 40.6

Market Value/Book Value 8.6 7.3


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Particulars Corresponding nine monthsendedDecember 31, 2011

Year endedMarch 31, 2012(Audited)

No. of Four-wheelers Sold 1,935,981 2,621,400

Gross sales/ Income fromoperations

6,356.21 8596.81

Less: Excise duty 874.89 1,175.16

Net sales/ Incomefrom operations

5,481.32 7,421.65

Other income 105.27 141.03

Total Turnover 5,586.59 7,562.68

Total Expenditure 4,610.03 6,257.14

[A] {Increase}/ Decrease in stock in trade

(9.14) (14.95)

[B] Consumption of raw materials

3,845.23 5,214.57

[C] Staff cost 195.04 267.97

[D] Other expenditure 578.90 789.55

Interest (net) (0.65) (1.09)

Depreciation 63.03 89.38

Profit for theperiod before tax

914.18 1,217.25

Provision for tax - Current 297.11 395.22


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- Deferred 13.71 11.56

Net profit (8-9) 603.36 810.47

Paid-up EquityShare Capital

39.94 39.94

Face value per equityshare (Rs.)

2.00 2.00

Reserves excludingrevaluation reserve

1,453.44

Basic/diluted earnings per share

30.22 40.59

Aggregate of non- promoters shareholding

(Rs. 2.00 per share) (Rs. 2.00 per share)

Number of shares 89,945,570 89,945,570

Percentage of holding (to total holding)

45.04% 45.04%

A. Objective of the study:

The objective of the study is To:


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Increase the sales of the Shree Hyundai by implementing different

marketing strategy.

Understand the market conditions for Hyundai Cars.

Study about the strategy of its competitors in the market.

Different promotional tool used by Harshali Hyundai

Study the consumer behaviour, and perception about the Hyundai

Cars.

Study about the need of improvement in existing Marketing System.

Study about the difficulties faced by Executives while Marketing in

the field.

To study about the effectiveness & efficiency of Harshali Hyundai in

relation to its competitors

B. Scope of the study:

As it is newly opened organization hence as every other organization it is also facing

some management problems. Management is trying to overcome all these problems and

achieving systematic workings here. Each and every department is distinguished for the

employees. Every employee is having its own designation and job profile and he/she has

to work under that profile only. For each segment of the vehicles, Shree Hyundai is

having its separate executives. Departments are connected through local area networks.

The main aim of management here is self development of employees. So that, they can be

empowered for the benefit of the organization and be able to take future responsibilities.It starts with the joining of the employee in the organization. Initially, they have to work

under various departments till his/her probation period would be over. They have to start

their works from the ground level, so that they can understand the reality of the business

here. Daily reporting at the morning and the evening make them up to date with the


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objectives and their future targets. The senior management knows that how they are

doing their work and in which way they have to be directed.

Harshali Hyundai tries to find out the answer of 4 critical questions while doing its

business;

1. Are we easy for customers to do business with?

2. Do we keep our promises?

3. Do we meet the standards, we set?

4. Are we responsive to customer needs?

C. Methodology:

The nature of the project work has been descriptive as no hypothesis, is taken

to be tested. Though the conclusions drawn could be taken as the hypothesis

and further tested by the research work undertaken in the relevant field. The

reason for choosing the descriptive research design is the fact the project report

has been primarily based upon the secondary sources of data and whose

authenticity could be assured of.

The reluctance of the company's personnel in parting with much of information

led the project report to be based substantially on the secondary source of data.

The sources of data used in data collection are the following:

Primary sources

In order to gather information about the various products of Harshali Hyundai, I

personally visited a number of Showrooms and collec ted da ta pertaining to the

prices of the cars offered. The market visi ts were useful in knowing the

comparative prices and quality of the offered brands vis-versa the competitive

brands . Details regarding the de livery of the cars were collec ted and I also


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inquired about the various sales promotion schemes followed by the three car

showrooms in Bokaro.

By interviewing these dealers valuable information was collected. I inquired

from them about their marketing advertising and sales strategies.

Secondary sources

Information was collected from secondary sources such as customer survey,

newspapers advertisements, Automobile newsletters, etc.

Beside these the use of Internet was also made in col lect ing relevant

information. The data collected from the above mentioned sources has been

adequately s tructured and used at appropriate places in the report. Theinformation gathered included:

Their annual reports.

Pamphlets.

Posters.

Press clippings.

News releases.

Newsletters.

Pictures.

Exchange schemes.

Loan fair.

D. Sampling :

Population:

The population considered for this research type is the overall

general buyers who:-

a. Planning to buy four wheeler(one time payment or EMI) for the

first time.


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b. Are planning to replace their old four wheeler with a more

satisfying product type.

c. Fill the need of four wheeler.

d. Can afford a car however do not fill the need of buying one.In short we can mathematically say that it is a general set which

includes all the set and sub-sets of potential buyer of four buyers.

Non probability sampling:

Non-probabil ity sampling provide a non- sc ient ific techniques of

drawing sample from the population according to non-particular laws of

chance in which each unit in the universe has No definite pre-assignedprobability of being selected in the sample. in short it is the purposes of

subjective or judgment sampling.

The sampling design I used here is convenient sampling because

it is based on the selected customers i.e., previous customer of Hyundai, the

customers who are planning for new cars and customers who came in

showroom for enquiry of Hyundai Cars. I was selected the convenientsampling because it was not easy to survey all customers.

Sample size:

The sample size shorted out from the population (universe set) is

100 nos. to draw the conclusion of the study.


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E. Limitations of study:

Since the road to improvement is never ending, so this study also suffers from

certain limitations. Some of them are as follows: Because of illiteracy, it was a time consuming method in which

continuous guidance was required.

Questionnaire method involves some uncertainty of response. Co-

operation on the part of informants, in some cases, was difficult to

presume.

The project was limited to a period of 10 weeks and is done purely for the

academic purpose. It is possible that the information supplied by the informants may be

incorrect. So, the study may lack accuracy.


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1. ANALYSIS / DESIGN:

The data given below was based on the questions which are asked during thesurvey.

Q.1. WHY SHOULD YOU OPT A FOUR WHEELER?

Table No 1: Showing why people opt a four wheeler:

No. of Respondents PercentageNeed 31 31.0

Comfort 11 11.0Status 48 48.0Stylish 10 10.0Total 100 100.0

GRAPH No. 1: Showing the why people opt for a four wheeler:


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Interpretation: The above graph reveals that 48% of the respondents opt four wheeler for

status,31% of respondents for the need on the regular bases,11% of the respondents opt for

comfort of service, and 10% of the respondents opt four wheeler for the style

Q.2. HOW YOU AWARE ABOUT HYUNDAI CARS?

Table No. 2: How Customers are aware of Hyundai car?

No. of Respondents Percent

TV Ads 33 33.0

Existing customers 21 21.0

Magazines 24 24.0

Friends 12 12.0

Internet 10 10.0

Total 100 100.0

GRAPH No.2: showing How Customers are aware of Hyundai car:


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Interpretation: From the above graph shows that 33% of the respondents came to know of

Hyundai car through TV ads, 24% of the respondents through magazines,21% of the respondents

through the existing customers and 12% of respondents from friends,10% of respondents

through internet. The above graph explained that majority of respondents are TV ads and

Magazines.

Q.3. What is your perception about Hyundai motors?

Table No. 3: Showing Customer Perception about Hyundai Motors:Particulars Number of Respondent Percentage

BEST 43 43%GOOD 26 26%ORDINARY 17 17%NO COMMENT 0 0%

POOR 14 14%WORST 0 0%POOREST 0 0%TOTAL 100 100%

GRAPH No.3: Showing Customer Perception about Hyundai Motors


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Interpretation:

The above graph reveals that best perception comes from 43%, 26% have good perception about

the Hyundai car and rest by 17% have ordinary ,14% have poor perception.

Q.4. What is the standard of cars in Hyundai Motors?

Table No. 4: Showing result about standard of Hyundai cars:

Particular Number of respondent PercentageExcellent 12 12%Better 32 32%

Good 23 23%No Comments 08 8%Poor 23 23%Worst 2 2%Poorest 0 0%TOTAL 100 100%


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GRAPH No. 4: Showing result about standard of Hyundai cars:

Interpretation: The above graph showing the standard of Hyundai cars.12% customers says the

standard is excellent, 32% says better, 23% says good standard, 8% no gave any comment on

this but 25% customer says the standard is poor or worst.

Q.5.: On the basis of price and feature comparison, is Hyundai Motors economical?

Table. No.5: Showing is Hyundai cars are economical according to its price and features:

PARTICULARS No. of respondents percentage

Extremely Agreed 20 20%Highly agreed 30 30%Agreed 25 25%

No Comments 12 12%Disagreed 13 13%

Highly disagreed 0 0%Extremely disagreed 0 0%


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GRAPH No. 5: Showing is Hyundai cars are economical according to its price and features:

Interpretation: The above graph showing is Hyundai cars is economical. 20% of public is

extremely agreed with this statement, 30% is highly agreed, 25% is agreed and rest of peoples

answer is negative.

Q.6. What is your perception about the maintenance cost of Hyundai cars?

Table No.6: Showing Customers Perception about the Maintenance Cost of Hyundai :

Particulars Number of Respondent Percentage

Under Customer Strength 30 30%

Economical 23 23%

Trendy 39 39%


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Safety 5 5%

Etc 3 3%

TOTAL 100 100%

GRAPH No. 6: Showing Customers Perception about the Maintenance Cost of Hyundai :

Interpretation: Here 30% customers says maintenance cost is under customer strength, 23%says it is economical, 39% says trendy, rest of customers says safety and others.

Q.7. Which feature of Hyundai cars attract you more?

Table No.7:Showing which feature attract more customer:Particulars Number of Respondent Percentage

Luxurity 30 30%Price 20 20%Safety 20 20%


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Style & Trend 16 16%Etc 14 14%

GRAPH No.7: Showing which feature attract more customer:

Interpretation: 30% people like Hyundai cars due to luxurity, 20% due to price, 20% due to

safety and rest due to style & trend and rest of others.

Q.8. For passenger segment, which is the highly considerable competitor for Hyundai

Motors?

Table No. 8: Showing who highly considerable competition with Hyundai:

Competitors Number of Respondent Percentage


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Maruti 45 45%Honda 10 10%Tata 14 14%Skoda 08 8%Chevrolet 12 12%

Ford 7 7%Toyota 1 1%M & M 3 3%Total 100 100%

GRAPH No.8: Showing who highly considerable competition with Hyundai:

Interpretation: Most of publics perception about competition was, Maruti is the big competitor

of Hyundai, rest of companies has little competition due to the model of cars, Hyundai is only

passenger car manufacturer this is the reason.

FINDINGS FROM SURVEY

According to the survey the customers who are already the customer of Hyundai cars aresatisfied with the service of Harshali Hyundai, and the public who are planning to purchase anew car should go for Hyundai because the cars in Hyundai is economical in price, luxurious in


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look, comfortable, and trendy in design. These features also attract our young age group due tothe new design, trendy look and style.

The following are the findings I point out from my study:

1. Customers are always demanding, but they dont have to loose their patients, becausecustomer is the God for us. If they are creating problems, then also we have to clear all

matters with smile and patients. Make them understand fully that what are the problems

and available solutions for that problem.

2. They are not here to provide comparisons. They have to provide test drive to those

customers only which seem to be the competent customers.

3. They have to make their customers understand about their own need and available

options to satisfy their needs. Customers should be known that money discount is not as

important as their personal satisfaction.

4. They have to integrate the operations of our all departments, so that each and every

department can help in operation of every department and understand other departments

work.

5. Each and every employee should be having working knowledge of each and every

department, hence job rotation is better option for this.

6. The management has to understand personal needs of the sales and marketing people,

hence weekly get to gather with top management should be there about technical and

personal problems for the employees where everyone would be free to express his/her

thoughts.

7. When they should be having first meeting with customer, initially they have to make

them understand about financial conditions for available banking and non banking

companies. Then after they have to give them plan for financial.

8. They should be having one printed information about all formalities for the finance and it

should be given to the customer so that it would be helpful to the customer while

summing up documents for finance.


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SUGGESTIONS:

Aggressive Ad Campaign :

Harshali Hyundai should put a few hoardings in different areas inSagar and also advertise effectively in local cable channel.

Educating the customers:

Harshali Hyundai should educate the customers about themaintenance of the vehicle.

Attractive schemes:

Give few attractive schemes at the time of after sales services.Like giving quick service and charging them reasonably.

Personal touch with the customers:

Asking the customers to come regularly for servicing evenafter the warranty period.


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CONCLUSION:

The report has highlighted the importance of providing the highest customer

satisfaction and how it affects the sales. Though in the month of December, the sales

were down, by developing competitive strategies and by delivering high class products

and services, Popular Vehicles and Services were able to keep their sales momentum.

The report emphasizes the importance of customer loyalty to develop the business.

The study which we conducted on the Four wheeler automobile sector is a very

important topic of automobile sector.

After deep research, analysis and getting information about companies as

formulated that the four wheeler automobile companies achieved success in the market.

Throughout the study we found the four wheeler manufacturer having very new andmodern technology in their bikes, they have a good market share in India, many of

Automobile companies like Maruti Suzuki, Tata Motors, M&M, Fiat, Ford, etc are also

giving large competition.

Concluding the performance of the company related to four wheeler sector in

India, getting their market share and growth and what are services they are providing

after sales.

Hyundai Motors has managed to put in spectacular performance going from

strength despite increase in competition; the company's sales have witnessed an uptrend,

registering an average growth of 42% in the three years under review.


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Hyundai Motors has managed to achieve this because its strong brand image and

proven product quality underpinned the performance growth in recent years. Apart from

the strong brand "Santro" the company's performance across the spectrum of the

Passenger car market helped it exploit the growing demand for 5-stroke Cars.

BIBLIOGRAPHY

Sharma D.D. : Marketing research Principles, Application and

cases , Sultranchand and Sons New Delhi.

Kothari, C.R. : research methodology, Methods and Technology,

Wishwa Prakashan, New Delhi.

Kolter, Philips d (2000), Marketing Management, Prentice Hall

of India Pvt. Ltd. New Delhi.

Websites:

www.hyundai.com

www.google.com

www.wikipedia.com
http://www.hyundai.com/http://www.google.com/http://www.wikipedia.com/http://www.hyundai.com/http://www.google.com/http://www.wikipedia.com/


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ACKNOWLEDGEMENT

A Summer Training is a combination of views and ideas

and suggestions and contribution of many people. Thus, one of

the pleasant parts of the writing. This report is the

opportunity to thanks those who contributed toward its

fulfillment.

I am thankful to MR. AMAN MATHUR (MANAGER) for his

vital inputs and valuable suggestions and continuous

guidance, which have gone a long way in providing necessary

impetus to our efforts in consummating this report.

My sincere thanks to his for providing with all the

relevant information for completion of my project.


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My interaction with harshali hyundali Co. Ltd. was

immensely pleasurable and it was an honor to have been a

small part of this company.

Last, but not the least I am thankful to all my co trainees

without whom my time at harshali hyundai would not have

been as pleasurable.

MONA DUBEY M.B.A. 4 TH Sem.

PREFACE

It is well evident that work experience is an indispensable part of

every professional course .In the same manner practical training in any

organization is must for each and every individual who is undergoing

management course.

Without the practical exposure one cannot consider himself or

herself as a qualified capable manager. During the training period the

student learn through his own experience, the real situation of thecorporate world and to put his theoretical knowledge into practice. This

experience is very valuable for the student and plays a leading and an

important role in the career of the student.


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Hence to fulfill this requirement, I had completed my 45 Days in

Harshali Hyundai.

Entering in an organization is like a stepping into altogether a new

world. At first everything seems to be strange and unheard but at the

same time when the time passes one understands the concepts and

working of the organization and thereby developed professional

relationship.

Initially, it felt as if classroom study was just theory and have no

relation in any concerns working but gradually it is realized that all the

basic fundamental concepts studies are linked in one or the other ways to

the organization. But how and what can be done with fundamentals

depend upon the intellectual and applicability of the individuals. It is just

a matter to modify the theory so as to apply it to the given practical

solution.


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CERTIFICATE

This is to certify that MS. MONA DUBEY (4 TH

Sem.) Completed her training and submitted a

project on HARSHALI HYUNDAI " in partial

fulfillment of the requirement for the degree of

Master of Business Administration of Dr. Hari

Singh Gour University Sagar with his truly and

honestly observed inferences during his training..

I wish him bright future in his career.

Internal Examiner External

Examiner

Signature of Head of Deptt.


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DECLARATION BY CANDIDATE

I declare that the Summer Training report on

DEALARSHIP IN HARSHALI HYUNDAI" is my

own work, conduct under the supervision of Mr.

AMAN MATHUR (MANAGER) . To the best of my

knowledge the report does not contain any work

which has been submitted for the award of any

degree, anywhere.

Signature

of the Candidate

MONA DUBEY

M.B.A. 4 th SEM. .


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harshali hyundai

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