harsha liyanage: sarvodaya fusion
DESCRIPTION
Presentation from ICT4Agriculture: innovation and the 'last mile' - an event held by the Humanitarian Centre and ARM as part of the Global Food Futures Year and the "ICT4 . . ." series.TRANSCRIPT
Mobile 4D: a journey from a failure to a success
Harsha Liyanage, Phd, MBA
Managing Director, (Sarvodaya-Fusion, Sri Lanka),Principal consultant, (eNovation4D, UK)www.fusion.lk
email: [email protected]
Cambridge
20th May 2014
eNovation4D
Mission : e-Empowerment of communities
Capacity building>>ICT education and skills
Accessibility >> Telecentres, mobile, Smart-Phones
Applications>> Fusion Education, FarmerNet
Economic sustenance of Community +
partners + Fusion
Social bottom line Economic bottom line
Sarvodaya15,000 communities50 year old national NGO
SEEDS3000 village micro-enterprisesUS$31mn operation
ICTA (Gvt)620 telecentres
Corporates & Donors
Building partnerships to leverage impact
(Note: environmental impact is not sufficiently monitored in current analysis)
(community = target market)(or programme)
(Innovation 4SD: Innovation for sustainable development)
Innovation 4SD = product + social impact + community acceptance
Telecentres Mobile Android
1997 2004 2007 2009 2011
Updated market information
Higher number of intermediaries for trading
Higher bargaining power
Concept to prototype
Prototype Idea Concept testing
Gate 1
Gate 2
Gate 3
Live prototype: www.farmer.lk
eNovation4D
Failure
Prototype tested with 9 farmer
communities over 2 year period
Social acceptance Less than 7% repeat farmers out
of 4500 outreach in 2 years
Technology frontier Failed the software update efforts
Business model frontier Failed to define collaboration
models
In order to build a sustainable social enterprise product it needed
to build a critical mass of 80,000 users in 3 years
Android Smartphones 4D SmartVillage project
http://fusionsmartvillage.blogspot.com/
» Shared Ownership models (community vs
telecentre)
» Development applications
» Education
» Micro-enterprise promotion
» Apps vs Social networking
Project started in 2011 Feb.
Donor partners – Tag ID and Google
eNovation4D
Shared ownership of Android Smart Devices(Smart Phones & Tabs)
TelecentreHub
Case study: Inforgate telecentre, Kantale, Sri Lanka.
AwarenessAccessibilityEducation
• ICT• Social Media
eNovation4D
SMART Village
Using Smartphones for the development of Small Scale Businesses
Data Usage
170 65 150 103 124 46 37
708
3093
615
1021833
680430
0
500
1000
1500
2000
2500
3000
3500
Lowest (MB)
Highest (MB)
Mostly Used Apps
0
10
20
30
40
50
60F3 - NAT04
F3 - NAT03
F2 - NAT05
F2 - NAT02
F1 - NAT05
F1 - NAT04
F1 - KAN03
F1 - KAN04
F1 - KAN02
F1 - KAN01
F1 - NAT02
eNovation4D
eNovation4D Ltd. Registered company in England & Wales UK.Company registration no: 07600230
Serving Europe, Africa& Asia
Clients:• CTA • UNCTAD• CABI• Tech4trade• IDRC• USAIDTelcos we have experience with:
• MTN & TIGO, Rwanda• Grameen Phone, Bangladesh• Dialog Axiata, Sri Lanka
Consultant s for ICT4D & Mobile for Development
Social Innovation
Social Impact
Sustainability
Expert Knowledge
Countries we work:• UK• Netherlands• (Geneva) Switzerland• Rwanda• Ghana• Bangladesh• Sri Lanka
• 20 Consultants•University of London (ICT4D Collective)• University of Manchester• BIID, Bangladesh
Network of experts &institutions