Harry Potter’s magical world has cast a record-breaking spell on fans across the globe forover a decade. The momentum continues today with a passionate, world-wide fan base that shares

a deep emotional connection to the Harry Potter brand.

Warner Home Video will announce the release date of Harry Potter and the Deathly Hallows–Part 1 on DVD and BluRay in Spring 2011. This release will be supported by TV advertising and massive visibility at all national retailers. To date, Harry Potter titles have sold over 146 million units.

More than 400 million Harry Potter novels have been sold worldwide in over 200 territories and 69 languages!

The most recent licensed publishing success, Harry Potter: Film Wizardry was released in October 2010 and became an 11-week New York Times bestseller, and gives readers a front-row seat to the journey that brought J.K. Rowling’s magical world to the big screen.

Wands out, game on! Warner Bros. InteractiveEntertainment will release Harry Potter and the Deathly Hallows–Part 2 video game in Q3 2011. In addition, LEGO Harry Potter Years 1-4 video game has been a great success and continues to thrill wizards of all ages.

Harry Potter is a global phenomenon!!!• Harry Potter and the Deathly Hallows–Part 2 will be the theatrical event of our generation • The Wizarding World of Harry Potter is a global calling card for the Harry Potter brand• Over $7 Billion in consumer products revenue to date

The Wizarding World of Harry Potter opened at Universal Orlando in June 2010 to record-breaking crowds and global media exposure. Visitors are fully immersed in the magic of Harry Potter’s world, from walking through the village of Hogsmeade and visiting Ollivanders wand shop or sampling Butterbeer at the Hog’s Head pub. (Over 1 million Butterbeers were sold in the first six months!). The Wizarding World of Harry Potter is the only place in the world where the wonder and magic of Harry Potter books and films come to life. universalorlando.com/harrypotter

Harry Potter: The Exhibition is a state-of-the-art museum showcase highlighting over 200 artifacts and film-inspired settings. The authentic film props are displayed in elaborate environments such as the Gryffindor Common Room, the Great Hall and Hagrid’s hut.

After record-breaking runs in Chicago, Boston, Toronto and Seattle, the next and last North American city to host the exhibition will be announced in March 2011. harrypotterexhibition.com

PRIMARY: Tweens/Teens ages 11–14, Young Adults & Collectors - 15+SECONDARY: Kids 6 – 10

HARRY POTTER characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s11)

Harry Potter is the top-grossing theatrical franchise in history! With over $6 billion in total box office gross,all seven films rank among the top 50 highest grossing films ever!

Harry Potter and the Deathly Hallows–Part 1 sawrecord-breaking opening weekends in the U.S. and Europe, with a global box office of over $945 million to date. The highly anticipated theatrical finale, Harry Potter and the Deathly Hallows–Part 2, will bereleased July 15, 2011.

And the momentum continuesthroughout 2011…..