harper college brandstandards · to the greedy captain of the neverland. peter meets a fierce young...
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HARPER COLLEGE BRAND STANDARDS1
HARPER COLLEGE
SEPTEMBER 2019BRANDSTANDARDS
3
Learning that transforms your life.
HARPER COLLEGE BRAND STANDARDS 4
The Harper College Brand Standards guide is designed to help you prepare Harper College materials for publication or distribution. It contains specific instructions, guidelines and examples of the approved Harper College logo, typography, colors, stationery and the guidelines for their use. It also includes specifications for the other approved Harper College logotypes, such as the Harper College Educational Foundation logo.
Proper use of the graphic standards specified in this guide is integral to maintaining Harper College’s brand, image and reputation.
Since its founding, Harper College
has enjoyed a growing reputation for
high-quality education. Maintaining
that reputation calls for attention to the
way we present ourselves to audiences
within and outside our institution. In all
of our communications, we work to
convey a consistent image of quality
and excellence.
OURBRANDFor more information or assistance, please contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
HARPER COLLEGE BRAND STANDARDS5
BRANDELEMENTS
OFFICIAL TYPOGRAPHY Preferred Typefaces ..................................................... 6 Alternative Typefaces ................................................... 6 Using Official Typefaces .............................................. 7
OFFICIAL COLORS Primary Palette ..................................................... 8 Secondary Palette ................................................ 9
LOGO Logo Components .............................................. 10 Signature ............................................................ 12 Using the Logo ................................................... 12 Logo Colors ........................................................ 15 Logo Don’ts ........................................................ 16 Restricted Logos ................................................ 17
OFFICIAL SEAL Using the Seal (restricted) ................................... 18
STATIONERYGUIDE
Standard Letterhead ........................................... 20 Standard Envelopes............................................ 21 Standard Business Card ..................................... 22 Email Signature Block ......................................... 23
BRANDGALLERY
Print ................................................................... 24 Website .............................................................. 25 Social Media ....................................................... 25
OTHERMARKS
ATHLETIC MARK Hawk Logo ................................................................. 26
EDUCATIONAL FOUNDATION Logo Components .............................................. 28 Using the Logo ................................................... 28 Official Colors ..................................................... 30 Stationery ........................................................... 32 Business Cards .................................................. 33
WOJCIK CONFERENCE CENTER Logo Components .............................................. 34 Using the Logo ................................................... 34 Official Colors ..................................................... 36 Stationery ........................................................... 38 Business Cards .................................................. 39
FOGLIA FOUNDATION HEALTH AND RECREATION CENTER Logo Components .............................................. 40 Using the Logo ................................................... 42 Official Colors ..................................................... 43 Stationery ........................................................... 44 Business Cards .................................................. 44
SECONDARYMARKS
Secondary Marks................................................ 46 Student Clubs and Organizations........................ 47
BRANDCONTENTS
HARPER COLLEGE BRAND STANDARDS 6
PREFERRED TYPEFACES
Harper College has adopted two contrasting typefaces for all college communications to help establish a strong brand identity: a sans serif and a serif. Helvetica Neue LT Std is the preferred sans serif and Adobe Garamond Pro is the serif. These act as the primary typefaces for print collateral, presentations, digital content, and other College applications.
ALTERNATE TYPEFACES
Because Helvetica and Garamond may not be readily available on all systems, Times New Roman and Arial may suffice as alternative typefaces.
SANS SERIF
25 Helvetica Neue LT Std Ultra Light
26 Helvetica Neue LT Std Ultra Light Italic
35 Helvetica Neue LT Std Thin
36 Helvetica Neue LT Std Thin Italic
45 Helvetica Neue LT Std Light
46 Helvetica Neue LT Std Light Italic
55 Helvetica Neue LT Std Roman
56 Helvetica Neue LT Std Italic
65 Helvetica Neue LT Std Medium
66 Helvetica Neue LT Std Medium Italic
75 Helvetica Neue LT Std Bold
76 Helvetica Neue LT Std Bold Italic
85 Helvetica Neue LT Std Heavy
86 Helvetica Neue LT Std Heavy Italic
95 Helvetica Neue LT Std Black
96 Helvetica Neue LT Std Black Italic
SERIF
Adobe Garamond Pro Regular
Adobe Garamond Pro Italic
Adobe Garamond Pro Bold
Adobe Garamond Pro Bold Italic
ALTERNATE SANS SERIF
Arial
Arial Italic
Arial BoldArial Bold Italic
ALTERNATE SERIF
Times New Roman
Times New Roman Bold
Times New Roman Italic
Times New Roman Bold Italic
BRANDELEMENTSOFFICIAL TYPOGRAPHY
HARPER COLLEGE BRAND STANDARDS7
USING OFFICIAL TYPEFACES
Use the official College typefaces for headlines, subheadlines, body copy, etc. If the title of an event is better represented as art/design, another font may be used for that title. Importantly, it must be legible, be relative to the project topic and work well in combination with our typefaces. See the examples shown, right (see Fig. 1).
If you are considering using a font substitution for an event title, please contact Marketing Services for approval.
Call: Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
BRANDELEMENTS
harpercollege.edu/arts
By the United States Theatre ProjectWritten by Stephen Karam
and PJ PaparelliDirected by Laura Pulio Colbert
“A powerful and important piece about the churning rage that’s all too likely to bubble over again one day.” —New York Post
“Columbinus relentlessly paints a bold picture that bears witnessing ... it merges the facts of the Columbine massacre with a harrowing impression of what life is like in high schools today.” —Star-Ledger
Columbinus is a play sparked by the April 1999 massacre at Columbine High School in Littleton, Colorado. It merges fact and fiction to illuminate the realities of adolescent culture as it explores the events surrounding the shootings. It presents an anonymous portrait of high school life, with all its anxiety and sweaty unease, before focusing in detail on the grisly events at Columbine High School. The play weaves together excerpts from discussions with parents, survivors and community leaders as well as police evidence to bring to light the dark recesses of American adolescence.
ColumbinusAuditions:When: February 13 and 15, 7-10 p.m.,
by appointment only. Callbacks held on Saturday, February 16, 12–3 p.m., by invitation only.
Where: Drama Lab Theatre (Building L, Room L109) Harper College, 1200 West Algonquin Road, Palatine, IL 60067
Who: Columbinus is a STUDENT ONLY project and you must be a currently enrolled Harper student or area high school student to audition.
What: Please prepare a 2-3 minute monologue from contemporary theatre of choice.
Contact: Laura Pulio Colbert at [email protected] to schedule an audition appointment. For additional information: 847.925.6284
Performances: APRIL 24–28, 2019Wednesday–Saturday, 8 p.m.Sunday Matinee, 2 p.m.Drama Lab, Building L, Room L109
Written By Rick EliceDirected by Cale Haupert
“Effortless flights of fancy . . .” —New York Times
The sun may never set on the British Empire, but the adventures of the famous Peter Pan are just beginning! Peter and the Starcatcher charts a course of thrilling adventure for orphaned young boys sold to the greedy captain of the Neverland. Peter meets a fierce young lady named Molly, a Starcatcher apprentice, who teaches the orphans about the power of stardust and the extraordinary abilities it can give you. Molly, Pan, and the rest of the lost boys try desperately to keep the stardust from falling into the hands of Black Stache and Smee, as they fight the waves, hostile natives and a spiteful crocodile. This voyage rages on the high seas, gets tangled in the depths of the jungles, and crashes over the cliffs of mountain tops in a high-energy astonishing adventure!
March 15–24Fridays and Saturdays 8 p.m.Sundays 2 p.m.Performing Arts Center
TICKETS$15 Harper students, staff, faculty, seniors$20 general admission
AUDITIONS (BY APPOINTMENT ONLY):December 4 and 5 : 7–10 p.m. Drama Lab Theatre Auditions are open to community, students, staff and faculty. You do not need to be a Harper student to audition. Contact Director
Harper Ensemble Theatre Company presents:
(Fig. 1)
HARPER COLLEGE BRAND STANDARDS 8
PRIMARY COLOR PALETTE
Harper College’s official colors are official blue, (PMS 288)* and official silver, (PMS 877 metallic silver). Gray (PMS 422) may be substituted for official silver if print budgets or specifications do not permit a metallic ink.
Using the designated PMS (Pantone Matching System) colors for the
BRANDELEMENTSOFFICIAL COLORS
official colors provides the greatest consistency in appearance.
However, when using four-color process to print, please use the CMYK builds specified below each color swatch. No other conversion breakdowns are acceptable.
One of the stronger visual identifiers
for a brand, besides the logo, is color.
It is no accident that red is commonly
associated with Target or brown with
UPS. Harper College is not a Target
or UPS, however, consistent use of
official Harper blue and silver/gray on
all communications from the College
will help audience recognition.
It is recommended that
communications from the College
contain at least 30% official blue,
official silver/gray or a combination
of the two (unless full-sized photos
are used). See examples of how
color can make a brand statement
in the Brand Gallery section on
pages 24–25.
100% 100% 100%
OFFICIAL BLUEPMS 288 C CMYK: C:100 M:80 Y:6 K:32
WEB RGB: R:0 G:51 B:102#003366
OFFICIAL SILVERPMS 877 C
OFFICIAL GRAYPMS 422 C CMYK: C:19 M:12 Y:13 K:33
WEB RGB: R:153 G:153 B:153 #999999
Please note that there is no CMYK build for metallic inks. If budget does not allow for a fifth color, substitute with the CMYK build for gray.
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS9
**CMYK breakdowns are for printing on coated and uncoated paper.
BRANDELEMENTS
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
100%
90%
PMS 2613 CMYK: C:74 M:99 Y:5 K:11**RGB: R:103 G:30 B:117 #671E75
PMS 228 CMYK: C:16 M:100 Y:14 K:42**RGB: R:137 G:12 B:88 #890C58
PMS 200 CMYK: C:3 M:100 Y:70 K:12**RGB: R:186 G:12 B:47 #BA0C2F
PMS 1665 CMYK: C:0 M:79 Y:100 K:0**RGB: R:220 G:68 B:5 #DC4405
PMS 143 CMYK: C:0 M:32 Y:87 K:0**RGB: R:241 G:180 B:52 #F1B434
PMS 109 CMYK: C:1 M:16 Y:100 K:0**RGB: R:255 G:209 B:0 #FFD000
PMS 382 CMYK: C:29 M:0 Y:100 K:5**RGB: R:183 G:205 B:44 #B6CC2C
PMS 370 CMYK: C:62 M:1 Y:100 K:25**RGB: R:101 G:141 B:27 #658D1B
PMS 3295 CMYK: C:100 M:5 Y:65 K:26**RGB: R:0 G:120 B:100 #007864
PMS 308 CMYK: C:100 M:18 Y:8 K:50**RGB: R:0 G:88 B:124 #00587C
PMS 2925 CMYK: C:85 M:21 Y:0 K:0**RGB: R:90 G:163 B:210 #59a
PMS 2321 CMYK: C:0 M:44 Y:75 K:74**RGB: R:111 G:81 B:55 #6F5137
PMS 404 CMYK: C:0 M:8 Y:22 K:56**RGB: R:136 G:126 B:110 #776E64
(NOTE: Not recommended for web usage.)
PMS 424 CMYK: C:30 M:20 Y:19 K:55**RGB: R:112 G:115 B:114 #707372
SECONDARY COLOR PALETTE
The secondary colors shown on this page are available to use strictly as an accent to the official blue (PMS 288) and official silver (PMS 877). However, the official blue, gray or combination
of the two should always act as the primary colors. A secondary color should never take precedence over the College’s official blue or silver.
HARPER COLLEGE BRAND STANDARDS 10
The Harper College logo was designed
in 1969 by Carl Regehr, a prominent
design consultant in Chicago. That year,
it was awarded one of the world’s top
100 logos by Graphis Publishing, Inc.,
a renowned International Design and
Advertising trade publication. The logo
remains a timeless and well-designed
mark. It is important that we preserve
the specifications and use the logo
consistently, as it is a primary identifier
in all College communications.
Consistent and proper use of the logo
strengthens recognition of Harper
College and its reputation for quality.
Wordmark
The wordmark is an adjusted letter form of “Harper College”. The wordmark is set in Helvetica Neue LT Std, Roman, followed by the registered trademark ®.
Tagline
The tagline, suitable for most institutional communications, is the phrase “Go Forward” in italics to suggest forward movement. The registered trademark ® should only be placed after “Go Forward”.
LOGO COMPONENTS
The Harper College logo always consists of the symbol, combined with the official name “Harper College” and the registered trademark ®. Another option is the Harper College logo with the College tagline “Go Forward”. See the examples on the following page.
Symbol
The Harper College symbol is an abstract design of squares that form the letter “H”. Since the symbol does not identify Harper College by itself, it should never appear alone without the specific approval of Marketing Services.
BRANDELEMENTSLOGO
Because the kerning (letter spacing) of the logo has been carefully crafted, Harper College requests that only electronic art of the College logo be used in all forms of communication.
Any attempt to recreate the logo in desktop publishing will result in inconsistencies that will compromise the integrity of the logo.
HARPER COLLEGE BRAND STANDARDS11
logo
symbol wordmark
tagline
HARPER COLLEGE BRAND STANDARDS 12
SIGNATURE
The Harper College signature is the logo plus the complete street address set in Helvetica Neue LT Std Roman. An expanded version of the signature, which may include phone, fax, email, website and contact information, may also be used on the letterhead and certain other applications. Either the horizontal or stacked treatment, shown on the right, are acceptable.
1200 West Algonquin RoadPalatine, Illinois 60067-7398
horizontal treatment
1200 West Algonquin RoadPalatine, Illinois 60067-7398
stacked treatment
BRANDELEMENTS
USING THE LOGO
When creating communications for print or the web, use only first-generation art , available from Harper College Marketing Services or downloaded from the College website. If you need to resize the logo, do not stretch or disproportionately adjust the file art. Do not combine other logos, icons, art, graphic elements, etc., in conjunction with the Harper College logo or with any of the College’s secondary logos.
HARPER COLLEGE BRAND STANDARDS13
BRANDELEMENTSPlacement
In general, the logo should be placed in the upper-left or lower-right corner of a page.
Spacing
To ensure readability, always maintain a space around the logo where nothing else is printed. This space, called “clear space”, should be equivalent to the width of the Harper symbol (see Fig. 1).
Size
In print, the wordmark should never appear less than 13/8 inches in width (see Fig. 2). The symbol and tagline should be in correct proportion to the size of the wordmark. When printing the logo or logo with the tagline at minimum size, do not include the registered trademark ®. The logo without the ® is available for download on the College website.
For digital standards, which include web, social media and video, see the Digital Standards section of this guide.
minimum size for the wordmark: 13/8 inches wide
maintain at least the width of the symbol of clear space around the logo
width
(Fig. 1) (Fig. 2)
HARPER COLLEGE BRAND STANDARDS 14
USING THE LOGO IN COMBINATION WITH A SECONDARY IDENTITY
When creating a piece that includes a special event or secondary campaign identity, there are two acceptable placements for the secondary identity. Both options are determined by the placement of the Harper College logo. If the Harper College logo appearsin the top-left corner, the secondary identity should be placed in the bottom-right corner (Fig. 1). If the Harper College logo appears in the bottom-right corner, the secondary identity should be placed in the bottom-left corner (see the postcard example, Fig. 2).
(Fig. 1)
1200 West Algonquin RoadPalatine, Illinois 60067-7398
847.925.6000 harpercollege.edu
Month, Day, Year
Address’s NameTitle Number and StreetCity, State, Zip
Dear :
Equo omnimintium sitiumquis dolorum aci beruptiat voluptur? Qui quam nobit hariti offic tem voloribus as volorepra iducipsunt preri que nusdae nam ipsame volupta temolum ute vellaut adit quatquod que ad ut volorem. Eque ne sunt estius vollorum ere, corpore nissequam quam que sector aut rentus, utemodis endestr umenderibus utatem. Ut et is doluptae verspel magnihil iscit, cores sum inciend ipsundella as eos doluptur solorro rerit, velecusae cuptae cus aut lautem simosa nobistis moluptatas maximodis voloribus, con re, consero blabori onsequo ipienimpos magnat eostiuntis debis am litio. Itas as sapit ipisin re aliqui omniet volorecum reperum fugit qui commodi dolorion reperepedita voloreiunt.
Ro etur, que pos dus qui cupta quost alit offictem faccus eicium arciis moluptam sum sapiciandit qui ium aditatur, comnis doluptat voluptatum verferibus andictate perupti stiunt.Obit, aliam, volorer rumqui que maion eaqui imus essint.
Iqui corescit, quatest, audiorrum idebita turerch illiatis dolor aut quatibus sum quid qui ditist hillenda iusaperita sum aut vero optatib usandandit occustium faccusdae sitatem undipita nosa conseni molorit volenitis ut opta con non nis mi, ut que parchit, officat ut et eveliquas res ex et, quatus inihita tecepudae cus vent rerum voluptas esectatem repro exere cuptat.
Gentis dolor simi, a ditam, cum re ne sedis ipidunt iandae nem quo tem apero vero beatecto inventu mquias doluptati quiduntincti arum dendem repersp erovite accum ut laut moluptation pa volute numque a aut magnimi lignat aut explibusaped magnimilluta nonsequia conectiam, qui que corem ium il is atio quis qui omniati andust ullabo.
Sincerely,
Name of Sender Title of SenderOffice of Sender
second identity mark
second identity mark
Placement for a Postcard
(Fig. 2)
BRANDELEMENTS
HARPER COLLEGE BRAND STANDARDS15
BRANDELEMENTS
100% BLACK
REVERSED TO WHITE
from a NON-PATTERNED
DARK COLOR
BLUE with SILVER or GRAY
100% BLUE
LOGO COLORS
The Harper College logo may be represented in the color combinations shown here (Fig. 1). Only the official Harper blue and silver/gray are acceptable. Please refer to page 8 for the exact color breakdown. Any other color combinations are not acceptable. The logo may also be printed in black or reversed to white from a non-patterned dark color.
Please note when using the “Go Forward” tagline, it should always print in the same color as the wordmark.
Only black, official blue or reverse to white are acceptable for one- color uses.
Special Treatments
Foil-stamping or embossing the logo are two acceptable special treatments.
(Fig. 1)
HARPER COLLEGE BRAND STANDARDS 16
BRANDELEMENTSLOGO USAGE DON’TS
The goal is to represent the Harper College logo with respect. If the logo doesn’t look great consistently, that reflects negatively on the College.
Here are examples of what NOT to do:
1. Never stretch or change the proportions.
2. Never deconstruct the logo in any way. For example, do not rearrange or omit components of the logo.
3. Do not size the logo too small (see page 11).
4. Do not reverse the logo from a light or patterned background.
5. Do not place copy or graphic elements within the clear space around the logo. (see page 11).
6. When placing copy under the logo, do not align the copy with the symbol. (See the example on the following page).
(1.)
(2.)
(3.)
(4.)
(5.)
HARPER COLLEGE BRAND STANDARDS17
BRANDELEMENTS(6.)
Copy should be aligned with the “H” of Harper. (See the guide line in the example below.)
RESTRICTED LOGO USAGE
In addition to the Harper College Seal, the following Harper College logo formats have restricted uses. Examples 2-4 were created for digital use, only.
1. Symbol by itself The Harper College logo must be easily recognizable. The symbol used by itself may not be as identifiable without the wordmark. Therefore, its use is restricted. There are times when using the symbol alone works best. For example, on a podium where the wordmark is not readable from a distance, it is better to use the large symbol rather than the entire logo, where it is too small to read. (See illustration below.)
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod ut tincidunt ut laoreet dolore magna aliquam erat volutpat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod ut tincidunt ut laoreet dolore magna aliquam erat volutpat.
1.
2. Facebook
3. Instagram
4. Twitter
If you have cause to use the symbol by itself or the digital logos above, please contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
HARPER COLLEGE BRAND STANDARDS 18
BRANDELEMENTSUSING THE SEAL (restricted use)
The use of the College’s official seal is limited to the President’s Office and official College documents such as awards, certificates and diplomas.
Due to its restricted use, the seal is not available for download.
Color Combinations
The Harper College seal also prints in the College’s official colors. See page 8 for color breakdowns.
The examples to the right provide the correct color combinations for the College seal. Any other color combinations are not acceptable. Only black, official blue or reverse to white are acceptable for one-color uses.
OFFICIAL SEAL
100% Black
Reversed
Silver plus Blue
100% Blue
Gray plus Blue
HARPER COLLEGE BRAND STANDARDS19
BRANDELEMENTSSpecial Treatments
The seal may be printed in PMS 877 metallic silver, as shown on the commencement book cover on the right. Also, foil-stamped in silver, or embossed on heavy card stock are two other special treatments that may be used.
For more information or assistance, please contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
S AT U R D AY, M AY 1 9 , 2 0 1 8
COMMENCEMENT
�e Fiftieth Annual Commencement Ceremony
OF
William Rainey Harper College
HARPER COLLEGE BRAND STANDARDS 20
STANDARD LETTERHEAD
The manner in which letters are printed on official Harper College letterhead helps to maintain the College’s quality reputation.
Contact Publishing Services to obtain Harper College’s letterhead. For consistency in College correspondence, individual departments should not design their own letterheads.
Harper’s general letterhead is printed in black. The following guidelines should help with your letter layout.
• Set margins according to the guidelines indicated. Letters should appear centered on the page. The logo symbol should always hang outside of the left-hand print margin and appear alone as the left-most item on the page.
• All information should be typed in block style. The left margin should always align under the letter “H” in the logo.
• Type should always be set at a minimum of 10 points in size or a maximum of 12. Body copy should have a single space between sentences.
1200 West Algonquin RoadPalatine, Illinois 60067-7398
847.925.6000 harpercollege.edu
Month, Day, Year
Address’s NameTitle Number and StreetCity, State, Zip
Dear :
Equo omnimintium sitiumquis dolorum aci beruptiat voluptur? Qui quam nobit hariti offic tem voloribus as volorepra iducipsunt preri que nusdae nam ipsame volupta temolum ute vellaut adit quatquod que ad ut volorem. Eque ne sunt estius vollorum ere, corpore nissequam quam que sector aut rentus, utemodis endestr umenderibus utatem. Ut et is doluptae verspel magnihil iscit, cores sum inciend ipsundella as eos doluptur solorro rerit, velecusae cuptae cus aut lautem simosa nobistis moluptatas maximodis voloribus, con re, consero blabori onsequo ipienimpos magnat eostiuntis debis am litio. Itas as sapit ipisin re aliqui omniet volorecum reperum fugit qui commodi dolorion reperepedita voloreiunt.
Ro etur, que pos dus qui cupta quost alit offictem faccus eicium arciis moluptam sum sapiciandit qui ium aditatur, comnis doluptat voluptatum verferibus andictate perupti stiunt.Obit, aliam, volorer rumqui que maion eaqui imus essint.
Iqui corescit, quatest, audiorrum idebita turerch illiatis dolor aut quatibus sum quid qui ditist hillenda iusaperita sum aut vero optatib usandandit occustium faccusdae sitatem undipita nosa conseni molorit volenitis ut opta con non nis mi, ut que parchit, officat ut et eveliquas res ex et, quatus inihita tecepudae cus vent rerum voluptas esectatem repro exere cuptat.
Gentis dolor simi, a ditam, cum re ne sedis ipidunt iandae nem quo tem apero vero beatecto inventu mquias doluptati quiduntincti arum dendem repersp erovite accum ut laut moluptation pa volute numque a aut magnimi lignat aut explibusaped magnimilluta nonsequia conectiam, qui que corem ium il is atio quis qui omniati andust ullabo.
Sincerely,
Name of Sender Title of SenderOffice of Sender
2"
1"
1" 1"
STATIONERYGUIDE
HARPER COLLEGE BRAND STANDARDS21
STATIONERYGUIDE STATIONERYGUIDESTANDARD ENVELOPES
Harper College standard-sized envelopes (#10, #9, A7, A6, A2) use the stacked signature for the return address, printed on the front in black. The department name may be added in bold, above the street address.
The Harper College signature should print the same size on all envelopes, regardless of envelope size. Logo size on envelopes should always be equal to the logo size on Harper College standard letterhead.
Envelopes should match the same paper as the letterhead. Standard #10 envelopes may be ordered online through the template system. For other sizes, please contact Harper College Publishing Services.
Signature placement for standard envelopes prints
black, on the front side. (Logo signature displayed at 70% of the
actual size.)
HARPER COLLEGE BRAND STANDARDS 22
STANDARD BUSINESS CARD
The Harper College standard business card prints black. The logo on the President’s Office business card is printed in color, using the specified CMYK build for official Harper blue and gray.
Business Card Guidelines:
• All business cards should have an official Harper College address. A non-institutional phone number may be added, e.g., cell phone.
• Email should reflect a Harper College institutional email address unless one is not available.
• Phone numbers shouldbedisplayed using (.) as separators—123.456.7890
• Fax numbers should be followed by the word “fax” in lowercase.
• Cell numbers should be followed by the word “cell” in lowercase.
• Business cards are printed on 100 lb. Cougar smooth paper. The job title, department, address and contact information is set in 7 point Helvetica Neue LT Std Light, and the employee’s name is set in 8 point Helvetica Neue LT Std Bold.
There is room for two phone numbers and an email address. The order of information should always remain: address, telephone(s), fax number(s), then email. A third means of contact can be placed appropriately using the optional line.
main campus address
variable
variableNameJob titleDepartment/Division
1200 West Algonquin RoadPalatine, Illinois 60067-7398optional line (if needed)847.925.6000847.925.6000 [email protected]
STATIONERYGUIDE
HARPER COLLEGE BRAND STANDARDS23
STATIONERYGUIDE EMAILSIGNATUREName, Title Department Building Street Address City, State ZIP
Phone Fax Website
Facebook/Twitter/Linkedin
Harper logo
EXAMPLE:
Jane Doe Title Marketing Services Center Building S 1200 West Algonquin Road Palatine, Illinois 60067
ph 847.925.XXXX fx 847.925.XXXX
harpercollege.edu
OFFICIAL EMAIL SIGNATURE BLOCK
Email is one of the most common ways we communicate daily, and perhaps the most visible. It helps shape perceptions of the College while conveying necessary information to its readers. Therefore, it is essential to use a consistent signature block for Harper College email communications to enhance its brand perception and aid clarity.
It is preferred that emails are constructed using Helvetica (the College’s primary font) or the alternate font Arial. See the sample official signature block on the right.
Refrain from the use of quotes or philosophical statements in your email signature. This is to avoid the potential confusion that such statements represent the College. Also, do not embed additional images into your signature other than the College logo.
HARPER COLLEGE BRAND STANDARDS 24
BRANDGALLERYThis section showcases samples of College communications from print, web and social media. Note that the Harper College brand is consistent and unified across each medium for ease of recognition.
Let’s get started. Classes begin January 14.
We are
thinkers, doers,
creators and
achievers.
harpercollege.edu/university
Earn your BACHELOR’S DEGREE from a Four-Year UNIVERSITY.
Right HERE.
CO
MM
UN
ITY
CATALYSTTHE PHILANTHROPIC MAGAZINE OF
HARPER COLLEGE
FALL 2018
T H E P R O M I S E O F A B R I G H T E R F U T U R E
Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintes-
sential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic
Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engi-neering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC |
IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare |
School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Auto-mation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop
Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley,
Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solu-tions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI
Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point
Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root,
LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales,
Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi
Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechani-cal Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. |
K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wick-strom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Founda-tion | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe
Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construc-
tion Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media
Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engi-
neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associ-ates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineer-ing Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Chari-table Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machin-
ing, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. |
Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman
Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Manage-ment Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd
Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Compa-
nies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. |
Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial
Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karaman-
is LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group,
LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson
Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contrac-tors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank
of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation |
Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe
Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construc-
tion Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media
Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engi-
neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC |
Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintes-
sential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic
Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engi-neering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC |
IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare |
School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Auto-mation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop
Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley,
Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solu-tions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI
Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point
Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root,
LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales,
Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi
Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechani-cal Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. |
K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wick-strom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Founda-tion | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe
Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construc-
tion Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media
Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engi-
neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associ-ates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineer-ing Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Chari-table Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machin-
ing, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. |
Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman
Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Manage-ment Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd
Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Compa-
nies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. |
Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial
Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karaman-
is LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group,
LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson
Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contrac-tors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank
of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construction Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation |
Lavelle Law | Quintessential Media Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engineering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe
Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC | Wintrust Financial Corporation | CIBC | Pepsi Beverages Company | Nation Pizza and Foods | Northern Trust | Hoffman Estates Community Bank | Northrop Grumman Corporation | K & M Printing Co., Inc. | StudioGC | Amber Mechanical Contractors, Inc. | Pinderski & Pinderski, Ltd. | RESTORE | Atomatic Mechanical Services, Inc. | Woods Event Management Inc. | PMA Financial Network, Inc. | Schaumburg Park District | First Bank of Highland Park | Assurance Agency, Ltd.| Eriksson Engineering Associates, Ltd | Advocate Good Shepherd Hospital | First Point Mechanical Services, LLC | Spyder BRP US Inc. | K.R. Miller Contractors, Inc | Power Construc-
tion Company, LLC | IBC Engineering Services, Inc. | Kelley, Kelley & Kelley | Bradford Systems | Barney & Karamanis LLP | IMEG Corp | Wickstrom Auto Group | Rabine Paving | Baird & Warner Real Estate | Leopardo Charitable Foundation | Leopardo Companies Inc. | Holabird & Root, LLC | Colliers International | Canning Foundation | Lavelle Law | Quintessential Media
Group Inc | Lakeview Precision Machining, Inc. | Cannon Design | Zurich North America | AMITA | MeritCorp Group, LLC | Hayes Mechanical | Larson Engineering of Illinois | Northwest Community Healthcare | School Health Corporation | Motorola Solutions, Inc. | Illinois Mechanical Sales, Inc | H-O-H Water Technology, Inc. | Merrill Lynch Wealth Management | W-T Engi-
neering, Inc. | Swiss Automation, Inc. | Peters & Associates | SRI Technologies, Inc. | Robbins Schwartz | Mortenson Construction | BMO Harris Bank | Crowe Horwath LLP | Sikich LLP | Pepper Construction Group - Barrington | Elm Advisors LLC |
HARPER COLLEGE EDUCATIONAL FOUNDATION
BUSINESS CHAMPIONS
Join the local business, community and
philanthropic leaders driving our local economy
and strengthening our workforce by partnering with
the Harper College Educational Foundation.
THE BUSINESS FOR SOCIAL RESPONSIBILITY (a leading nonprofit global organization that provides businesses with information, tools, training and advisory services) concludes that socially responsible companies have experienced a range of bottom-line benefits, including:
• Increased sales and market share
• Strengthened brand positioning
• Enhanced corporate image and clout
• Increased ability to attract, motivate, and retain employees
Harper College is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status or sexual orientation. 24607 11/18 JD
Harper College Educational Foundation
1200 West Algonquin Road Palatine, IL 60067
harpercollege.edu/foundation
HARPER COLLEGE EDUCATIONAL FOUNDATION DONOR PROFILE
Senior-level or managerial professional
Primarily reside in the Harper College district
(comprised of 23 communities)
Average age
45 – 60 years old
36% demonstrate responsiveness
to direct mail communications
15% respond to digital messaging
“Whether continuing on to a 4-year institution or entering the workforce, community college students will be
instrumental in our country’s success as a world leader.”
– JEFF SRONKOSKI,
Chairman/Principal/Director of Higher Education; Legat Architects
More than $1 Million
in scholarships, grants and awards were distributed
195scholarships
funds and programsmade awards
Over 500Harper students received awards
DONOR IMPACT
HARPER COLLEGE BRAND STANDARDS25
BRANDGALLERY we are architects. we are visionaries. we are dreamers. we are scholars. we are partners. we are experts. we are fans. we are philanthropists. we are guides. we are athletes. we are ambassadors. we are trendsetters. we are helpers. we are believers. we are pioneers. we are underdogs. we are students. we are confidants. we are problem-solvers. we are coaches. we are stargazers. we are mentors. we are explorers. we are thinkers. we are optimists. we are advisers. we are team-builders. we are advocates. we are nurturers. we are creators. we are innovators. we are lead-ers. we are educators. we are artists. we are supporters. we are life-changers. we are mediators. we are learners. we
ESL
harpercollege.edu/LCCFor Business
LEARNING AND CAREER CENTER IN PROSPECT HEIGHTS
GAIN THE SKILLS EMPLOYERS WANT
OFFICE ASSISTANT
PHLEBOTOMY CERTIFIED NURSING ASSISTANT
HOTEL MANAGEMENT
LOGISTICS
ACTIVITY DIRECTOR
TRUCK DRIVING
VETERINARY ASSISTANT
PHARMACY TECHNICIAN
GED
STARTING FALL 2018
harpercollege.edu/promise
“Join me in leaving a lasting legacy.”
– Dr. Kenneth Ender
PROMISE 10.0
WEBSITE SOCIAL MEDIA
HARPER COLLEGE BRAND STANDARDS 26
In 2005, the Athletic Department
and Creative Services developed a
standard for the athletic logo and
colors consistent with the College
communication colors. The logo
was designed to give the students a
dynamic and memorable image that
exemplifies school spirit, leadership,
strength and pride. The new logo
became a registered trademark for
Harper College in April 2008.
OTHERMARKSATHLETIC MARK
HAWK LOGO
The Harper College athletic logo is a unique graphic representation of a hawk. The word “Hawks” is incorporated within the wingspan on the following page (Fig. 1). There are two other acceptable versions, one without the hawk’s head (Fig. 2) and one with the hawk’s head by itself (Fig. 3).
Colors
The Harper College athletic logo is printed in the official College colors: PMS 288 blue and PMS 877 metallic silver or gray (PMS 422) may be substituted for the silver if print budgets or specifications do not permit metallic ink. Although printing the athletic logo in its two-color version is preferred, it is also acceptable to print a grayscale version (fig. 4).
When printing using a four-color process, please be sure to use the CMYK builds specified on page 8, of this guide.
Typography
The font for the word “Hawks” was designed specifically for Harper College. Do not try to recreate this font for any other use.
Trademark
The Harper College athletic logos are registered trademarks. As such, the logos must appear with the ® registration mark.
If you have a question about using one of the Hawk logos, please contact the Athletic Director. For questions regarding the specifications on this page contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS27
OTHERMARKS(Fig. 1)
(Fig. 3)
(Fig. 2)
(Fig. 4)
HARPER COLLEGE BRAND STANDARDS 28
OTHERMARKSThe Harper College Educational
Foundation logo was designed to
distinguish the Foundation as the
nonprofit organization designated
to provide funding and resources
for the College.
Size
In print, the wordmark should never appear at less than 1¼ inches in width. The width of the rule lines should always maintain proper proportion with the type.
Spacing
To ensure readability, there should always be clear space maintained around the logo that is equivalent to the height of the “H” in “Harper”.
HARPER COLLEGE EDUCATIONAL FOUNDATION LOGO
LOGO COMPONENTS
The Educational Foundation logo consists of an adjusted letter form of “Harper College” and “Educational Foundation.”
“Harper College” is set in Helvetica Neue LT Std Roman. “Educational Foundation” is set in Adobe Garamond Pro, in all capital letters. It is justified on two lines beneath “Harper College” and separated by three rule lines (.5 point rule for a logo measuring 1 3/4 inches wide).
USING THE LOGO
The Educational Foundation logo should be used on all communication materials for the Foundation. The guidelines should follow those set for the Harper College logo unless otherwise specified in this guide.
Only first-generation art, available from Marketing Services or as a download from the College website, is permitted for Foundation communication materials. Do not stretch, distort or disproportionately adjust the file art if the logo requires resizing.
Placement
The logotype should be placed in the upper-left or lower-right corner of the page. However, center placement is acceptable in situations where type is center-justified, such as invitations.
Do not combine other logos, icons, art, graphic elements, etc., in conjunction with the Harper College logo, Foundation logo or any of the College’s other marks.
Because the kerning (letter spacing) of the logo has been carefully crafted, Harper College requests that only electronic art of the College logo be used in all forms of communication.
Any attempt to recreate the logo in desktop publishing will result in inconsistencies that will compromise the integrity of the logo.
HARPER COLLEGE BRAND STANDARDS29
minimum size 1¼ inches wide
maintain at least the height of the “H” of clear space around the logo
HARPER COLLEGE BRAND STANDARDS 30
OTHERMARKSOFFICIAL COLORS
The Harper College Educational Foundation logo is printed in the College’s official colors: PMS 288* blue and PMS 877 metallic silver or gray (PMS 422) may be substituted for the silver if print budgets or specifications do not permit metallic ink.
When printing using a four-color process, please be sure to use the CMYK builds specified to the right* and also found on page 8, of this guide.
Color Combinations
The examples on the next page provide the correct color combinations for the Educational Foundation mark (see Fig. 1-4). Any other color combinations are not acceptable. Only black, official blue or reverse to white from a non-patterned dark color are acceptable for one-color uses.
OFFICIAL GRAYPMS 422 C CMYK: C:19 M:12 Y:13 K:34
WEB RGB: R:153 G:153 B:153 #999999
OFFICIAL BLUEPMS 288 C CMYK: C:100 M:80 Y:6 K:32
WEB RGB: R:0 G:51 B:102#003366
Please note that there is no CMYK build for metallic inks. If budget does not allow for a fifth color, substitute with the CMYK build for gray.
OFFICIAL SILVERPMS 877 C
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS31
OTHERMARKS100% Black 100% Blue
Reversed 100% Blue 100% Silver
or Gray
(Fig. 1) (Fig. 2)
(Fig. 3) (Fig. 4)
HARPER COLLEGE BRAND STANDARDS 32
STATIONERY
All stationery components for the Harper College Educational Foundation are printed using four- color process. The official blue should print using the CMYK builds specified on page 8.
Standard Letterhead
The logo should be placed in the top-left corner and follow the same guidelines for Harper College standard letterhead. A campaign tagline may be printed in one of Harper College’s secondary colors. The secondary color palette is outlined on page 9.
Standard Envelopes
Unlike the Harper College envelopes, where the return address appears with the logo on the front side, the Foundation envelopes print the return address on the back envelope flap formatted in Adobe Garamond Pro Regular.
daoR niuqnoglA tseW 0021Palatine, Illinois 60067-7398
847.925.6490 847.925.6028 fax
harpercollege.edu/foundation
THE CAMPAIGN FOR PROMISE
daoR niuqnoglA tseW 0021Palatine, Illinois 60067-7398
847.925.6490 847.925.6028 fax
harpercollege.edu/foundation
THE CAMPAIGN FOR PROMISE
Educational Foundation letterhead (shown at 50% of actual size)
Letterhead bottom may print current Foundation campaign
Educational Foundation #10 envelope front (shown at 50% of actual size)
Envelope back flap (shown at 50% of actual size)
1200 West Algonquin Road, Palatine, Illinois 60067-7398
OTHERMARKS
HARPER COLLEGE BRAND STANDARDS33
Educational Foundation business card front side (actual size shown)
Business card back side. Art may change depending on current campaign or initiative.
Name TitleAdditional line if needed Additional line if needed
1200 West Algonquin Road Palatine, Illinois 60067-7398
Phone #1Phone #2 [email protected]
harpercollege.edu/promise
BUSINESS CARDS
The Foundation business cards print 2-sided. The front of the card follows the guidelines set for Harper College business cards (see page 22). Variable lines are available under the name and title section, if required. Names, titles, addresses, phone numbers and email information are printed in the Harper College official blue CMYK build for PMS 288* and official gray for PMS 422.
OTHERMARKS
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS 34
OTHERMARKSWOJCIK CONFERENCE CENTER
Spacing
To ensure readability, there should always be clear space maintained around the logo that is equivalent to the height of the “W” in “Wojcik” (Fig. 2).
Size
In print, the wordmark should never appear at less than 1½ inches in width. The width of the rule lines should always maintain proper proportion with the type (Fig. 3).
LOGO COMPONENTS
The “Wojcik Conference Center at Harper College” logo is an adjusted letter form set in Helvetica Neue LT Std Black Italic. All letters should be upper-case (Fig. 1).
USING THE LOGO
The logo should be used on all communication materials for the conference center. The guidelines should follow those set for the Harper College logo, unless specified in this guide.
Only first-generation art, available from Marketing Services or as a download from the College website, is permitted for Conference Center communication materials. Do not stretch, distort or disproportionately adjust the file art if the logo requires resizing.
Placement
The logo should be placed in the upper-left or lower-right corner of the page.
The Harper College Wojcik Conference
Center is located on the main campus.
The Center offers space for holding
business meetings, events training
and board meetings. The identity for
the conference center portrays the
professional conference services and
reflects Harper College’s reputation
for quality and excellence.
Because the kerning (letter spacing) of the logo has been carefully crafted, Harper College requests that only electronic art of the College logo be used in all forms of communication.
Any attempt to recreate the logo in desktop publishing will result in inconsistencies that will compromise the integrity of the logo.
HARPER COLLEGE BRAND STANDARDS35
minimum size 1¼ inches wide
maintain at least the height of the “W” of clear space around the logo
OTHERMARKS(Fig. 1)
(Fig. 2)
(Fig. 3)
HARPER COLLEGE BRAND STANDARDS 36
OFFICIAL COLORS
The conference center logo, per the College’s other marks, uses the College’s official colors: PMS 288* blue and PMS 877 metallic silver or gray (PMS 422) may be substituted for the silver if print budgets or specifications do not permit metallic ink.
When printing using a four-color process, please be sure to use the CMYK builds specified to the right and found on page 8 of this guide.
Color Combinations OFFICIAL GRAYPMS 422 C CMYK: C:19 M:12 Y:13 K:34
WEB RGB: R:153 G:153 B:153 #999999
OFFICIAL BLUEPMS 288 C CMYK: C:100 M:80 Y:6 K:32
WEB RGB: R:0 G:51 B:102#003366
Please note that there is no CMYK build for metallic inks. If budget does not allow for a fifth color, substitute with the CMYK build for gray.
OFFICIAL SILVERPMS 877 C
OTHERMARKS
The examples on the following page provide the correct color combinations for the conference center (Fig. 1-4). Any other color combinations are not acceptable.
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS37
100% Black 40% Black
100% Blue 100% Gray
or Silver
Reversed
100% Blue
OTHERMARKS(Fig. 1)
(Fig. 3)
(Fig. 2)
(Fig. 4)
HARPER COLLEGE BRAND STANDARDS 38
STATIONERY
All stationery components for the Wojcik Conference Center are printed using four-color process. The official blue should print using the CMYK builds specified on page 8 and page 36 of this guide.
Standard Letterhead
The conference center logo should be used in place of the Harper College logo and follow the same guidelines for the Harper College standard letterhead (see page 20).
Standard-size #10 Envelopes
Correct placement of name and address on Wojcik Conference Center standard #10 envelope is indicated to the right. Unlike the Harper College #10 envelope, the conference center prints the return address on the envelope flap.
1200 West Algonquin Road Palatine, Illinois 60067-7398
847.925.6490 847.348.5150 faxharpercollege.edu
1200 West Algonquin Road Palatine, Illinois 60067-7398
847.925.6490 847.348.5150 faxharpercollege.edu
Letterhead (50% of actual size shown)
#10 envelope front (50% of actual size shown)
#10 envelope front (50% of actual size shown)
Envelope back flap (50% of actual size shown)
1200 West Algonquin Road, Palatine, Illinois 60067-7398
OTHERMARKS
HARPER COLLEGE BRAND STANDARDS39
#10 envelope front (50% of actual size shown)
Business card front side (actual size shown)
Back side (actual size shown)
BUSINESS CARDS
The conference center business card prints two-sided. They are printed in the official blue CMYK build for PMS 288 blue and the official gray CMYK build for PMS 422 specified on page 8 and page 36 of this guide. The front side follows the same guidelines as the Harper College business cards (see page 22).
OTHERMARKS
NameTitleDepartment/Divisionoptional line (if needed)
1200 West Algonquin RoadPalatine, Illinois 60067-7398optional line (if needed)847.925.6000847.925.6000 [email protected]
HARPER COLLEGE BRAND STANDARDS 40
The Foglia Foundation Health and
Recreation Center is a partnership
of Harper College and Palatine Park
District. Located on the main campus,
the Center also houses the Northwest
Community Healthcare Outpatient Care
Center and the Harper College Athletic
Department. The following identity was
created to distinguish the center as a
newly developed health and recreation
space for the community, students,
faculty and staff.
LOGO COMPONENTS
Wordmark
The wordmark is an adjusted letter form of “Health and Recreation Center,” set in Helvetica Neue LT Std Bold and right justified.
Graphic Rule
A rule line runs the height of the wordmark or the wordmark and the tagline, on the right side, at a measured distance equal to the “n” in “Recreation”.
Optional Taglines
There are two optional logos that have different taglines available for use. The location tagline “at Harper College” specifies that the Health and Recreation Center is located at Harper College and should be used on communication materials sent to external audiences (Fig. 1).
FOGLIA FOUNDATION HEALTH AND RECREATION CENTER
OTHERMARKS
(Fig. 1)
(Fig. 2)
The partnership tagline “a partnership of Harper College and Palatine Park District” should be used when the partnership information is important to communicate (Fig. 2).
Both taglines are set in a 2:1.6 ratio to the wordmark. They are set in Helvetica Neue LT Std font.
HARPER COLLEGE BRAND STANDARDS41
For more information or assistance, please contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
OTHERMARKS
Because the kerning (letter spacing) of the logo has been carefully crafted, Harper College requests that only electronic art of the College logo be used in all forms of communication.
Any attempt to recreate the logo in desktop publishing will result in inconsistencies that will compromise the integrity of the logo.
LOGO SIGNATURE
The Foglia Foundation Health and Recreation Center signature is the logo plus the complete street address set in Helvetica Neue LT Std Roman. An expanded version of the signature, which may include phone, fax, email, website and contact information, may also be used in other applications. Either the horizontal treatment (Fig.1) or stacked treatment (Fig. 2) are acceptable.
horizontal treatment
stacked treatment
(Fig. 1)
(Fig. 2)
HARPER COLLEGE BRAND STANDARDS 42
OTHERMARKSSize
To ensure readability, the minimum size for printing the Health and Recreation Center mark is 11/8 inches in width (Fig. 1).
Spacing
There should always be a space maintained around the mark where nothing else is printed. This space, called “clear space”, should be equivalent to the height of the capital “C” of “Center.” (Fig. 2)
USING THE LOGO
When using any mark or logo, readability and recognition is a primary focus. Refer to the following guidelines for using the Health and Recreation Center mark.
Artwork
When creating communications for print or on the web, please use first-generation art . If you need to resize the mark, do not stretch or disproportionately adjust the file art. Do not combine other logos, icons, art or graphic elements, in conjunction with the Health and Recreation Center mark.
Placement
This mark should be placed on the top-right or bottom-right of a page. For the express purpose of readability and recognition, the mark should never be placed on a patterned graphic or reversed out of a color too light that inhibits readability of the white mark.
minimum print size for the wordmark: 11/8 inches wide
maintain at least the height of the capital “C” of clear space around the mark
“C” height
(Fig. 1)
(Fig. 2)
HARPER COLLEGE BRAND STANDARDS43
OTHERMARKS
OFFICIAL COLORS
Since the Health and Recreation Center is a partnership, a new color was chosen, exclusively to represent the group. PMS 2389* was chosen to reflect the pool and for a health and wellness feel. The color may also be used as an accent on their specific collateral.
Any version of the Health and Recreation Center mark, with or without a tagline may only be printed in the following colors: black, teal blue or reversed to white.
REVERSED TO WHITE from a NON-PATTERNED DARK COLOR
TEAL BLUE
PMS: 2389 CMYK: C:63 M:18 Y:8 K:0 RGB: R:81 G:158 B:197 #519ec5
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS 44
BUSINESS CARD
Employees of the Foglia Foundation Health and Recreation Center who represent Harper College will have a two-sided Harper business card. The front will be the standard Harper College business card (see Fig. 1 on the following page). The back will print the information for the Health and Recreation Center (see Fig. 2 on the following page). To order, contact the Harper College Publishing Services Center.
STATIONERY
The Foglia Foundation Health and Recreation Center should use the Harper College letterhead and envelopes (see pages 20-21). The Center can be identified in the signature line.
Business Card Guidelines:
• Email should reflect a Harper College institutional email address unless one is not available.
• Phone numbers should be displayed using (.) as separators—123.456.7890
• Fax numbers should be followed by (fax) in lowercase.
• Cell numbers should be followed by (cell) in lowercase.
• Business cards are printed on 100lb. Cougar smooth paper. Both sides are printed in black. The job title, department, address and contact information is set in 7 point Helvetica Neue LT Std–Light and the employee’s name is set in 8 point Helvetica Neue LT Std–Bold.
For more information or assistance, please contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
OTHERMARKS
HARPER COLLEGE BRAND STANDARDS45
(Fig. 1)
(Fig. 2)
main campus address
variable
variableNameJob titleDepartment/Division
1200 West Algonquin RoadPalatine, Illinois 60067-7398optional line (if needed)847.925.6000847.925.6000 [email protected]
Health and Recreation Center business card front side (actual size shown)
Health and Recreation Center business card back side (actual size shown)
OTHERMARKS
HARPER COLLEGE BRAND STANDARDS 46
SECONDARY LOGOS
There are times when a secondary mark is used for a specific communication need. (See examples Fig. 1).
Colors
The Harper College secondary marks align with Harper College’s brand standards. They print in official blue (PMS 288)*, black or reversed from a dark non-patterned color.
When printing using a four-color process, please use the CMYK builds specified on page 8 of this guide.
Formats
The examples on the right are a horizontal format. However, they may get too long for some publications— a stackable version can be made available. (See Fig. 2 on the following page)
(Fig. 1)
SECONDARYMARKS
* The PMS (Pantone Matching System) colors shown on these pages and throughout this guide are not intended to match the PANTONE COLOR STANDARDS. PANTONE is a registered trademark of Pantone, Inc.
HARPER COLLEGE BRAND STANDARDS47
SECONDARYMARKS
Registered Apprenticeships
(Fig. 2)
horizontal treatment
stacked treatment
For more information or assistance, please contact:
Creative Services Manager Marketing Services 847.925.6138
Email: [email protected]
STUDENT CLUBS AND ORGANIZATIONS
If a student club or organization wishes to create their own mark, they may do so providing it is not combined with any of the HarperCollege official logos. However, it may contain “at Harper
College”as a tagline to the club/organizationname or mark. Although there are not tight standards for these identities, please keep in mind the importance of readability.
HARPER COLLEGE BRAND STANDARDS 48