harold de vries, lg electronics - new technology & digital signage
TRANSCRIPT
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Harold de Vries
“Standing out in a Crowded Marketplace”Technology Marketing Conference
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Harold de Vries
Head of B2B Marketing LG UK
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ULTRA HD Digital SignagewebOS Smart
Platform Signage
INFORMATION DISPLAY
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Take off for digital signage in commercial spaces 5 years ago
• New technologies
• Improved quality and durability
• Simpler installations
• More digital content
• Follow competition
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How to select and implement the right solution
• What is your objective?
What are you trying to achieve?
• How can you achieve this and it digital signage required?
• Consider internal and external factors for digital signage
Where will the signage be located?
Select the right screen for every location
• Create the right content & content management solution
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Objectives: 1. Increase advertising revenue
2. Engage more with fans
3. Improve image, becoming a leading brand
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Objectives: 1. Increase sales within pubs
2. Increase sales of “Extra cold” brand
Results: 1. Sales increased
2. After installation 83% coolers received better position behind the bar
3. 67% placed above bar level
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You will use digital signage, but how to select brand/product?
• Where will display be placed? Direct ambient or sun light on display?
• What are the required viewing angles and distance to screen?
• How long will display be in operation every day or do you require 24/7?
• What is your content plan
- input
- external media player
- updates
- sound
- Fail over solution
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Market moves to 4K technology, but is it required?
• 4K will be the future and make digital signage suitable for new content
• New 4K content required for 4K screens
Full HD content not automatically upgraded to 4K
• Content management issues, 4K files over network requires capacity
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Harold de Vries
Head of B2B Marketing LG UK