harnessing the power of visual and user generated content
TRANSCRIPT
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Harnessing the power of visual and user generated content
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What is Visual Content?
• Photos and pics – Pinterest/Instagram• Infographics – Pinterest/Blogs• Video snippets – Vine/Instagram• Slightly longer video – YouTube/Vimeo• Live video – Periscope/Meerkat/Blab/Facebook
Live
@karidbn
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What is User Generated Content? (UGC)
• Posts that your audience post on your platforms such as videos, selfies, hashtags, competition entries, ratings, polls, promotions, etc
@karidbn
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@networkexplode
Your customers are sharing content about your brand anyway. Use it to present your brand in a new way and develop a stronger connection with your audience?
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facebook.com/kari.lancaster
In Generation C, 75% of YouTube users said, ‘If there’s a brand I love, I tend to tell everybody about it’. (YouTube Insights
2013)
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UGC videos are trusted 50% more than information from other sources and is 35% more memorable than other sources amongst Millennials
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Three technical innovations are merging to change the way that brands relate to their customers:
• The rise of mobile broadband• Smartphones with powerful cameras• Explosion of social media
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Two thirds of content is created by consumers
• 72% of internet users are active on social media, and using it every day
• Facebook - 350m photos uploaded per day• Instagram - 55m photos posted per day• Twitter – 500m tweets per day• Pinterest - 5m articles pinned per day• Youtube – 300 minutes of video uploaded every
minute
facebook.com/networkexplosion
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People upload and share over 1.8 billion photos a day across Flickr, Snapchat, Instagram, Facebook & WhatsApp – 21000 photos/second!
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Tips on the Use of Pics in Social Media
@networkexplosion
Visual storytelling
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Tips on the Use of Pics in Social Media
@networkexplosion
Make an emotional connection
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Tips on the Use of Pics in Social Media
@networkexplosion
Match your brand
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Tips on the Use of Pics in Social Media
@networkexplosion
Similar style of pic
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Tips on the Use of Pics in Social Media
@networkexplosion
Mobile, mobile, mobile
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Tips on the Use of Pics in Social Media
@networkexplosion
Know your audience
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Tips on the Use of Pics in Social
Media
@networkexplosion
Happy moments
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@karidbn
Starbucks’ White Cup Contest Customers were asked to doodle on their Starbucks cups and submit pictures as entries. The winning entry would be the template for a new limited edition Starbucks cup. Nearly 4,000 customers submitted entries in 3 weeks.
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Coca-Cola’s “Share a Coke” campaign
Karen Petersen Lancaster
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Tips for UGC
• Promote the campaign over your website and social profiles
• Offer consumers a prize to encourage participation• Reward customers for presenting your products or
services positively
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Match your promotion type to your audience.
Network Explosion
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Make sure that you can use the entries in your marketing campaigns
+KarenLancaster1
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Get rid of the red tape
+NetworkExplosionCoZa
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Be aware of the legal issues
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Social Media Platforms
facebook.com/kari.lancasterfacebook,com/networkexplosion
@karidbn@networkexplode
@karidbn@networkexplosion
+KarenLancaster1+NetworkExplosionCoZa
Karen Petersen LancasterNetwork Explosion
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Thank-You