Harnessing the power of new media in your ministryBy Lisa Hendey & Matthew Warner

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Lisa M. Hendey Lisa Hendey = CatholicMom.com Twitter.com/LisaHendey Facebook.com/LisaHendey YouTube.com/LisaHendey

New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age.- 45th World Communications Day

Truth Proclamation Authenticity of Life45th World COMMUNICATIONS DAY

Silence and Word: Path of Evangelization Value of silent reflection Necessity of finding quiet in an increasingly busy world46th World COMMUNICATIONS DAY

Vatican Blogger Meeting

Current Trends Reality80% of Americans use social media79% of all adults use the internet (95% of young adults)80% of Americans use email68% of churchgoers want to connect with their Church via social media

Current Trends Reality71% of online Americans use video-sharing sitesThe average teenager sends out 50 txt msgs / day85% of adults use cell phones & 35% use smartphonese-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%)Pew Internet Data

Pew Internet June 2011Stickiness: SNS Frequency of Use

Current Trends Millennial Catholics22% have read diocesan newspaper (only 4% online)70% have no awareness of print Catholic magazines & newspapers43% self report as Catholic on social networking sites8% read religious or spiritual blogsCatholic Media Use in the US, CARA 8/11

5 New Media Rules of Ministry Communication

Rule #1 The parishioner is in control

Respect their time & attention

Make it easy for them to connect

Speak to people in the waysthey want to listenwhich means using new media.

Listen more than you talk.

Rule #2 Your website matters

Your website mattersLeaves lasting first impression of your parishAvoid committing deadly sinsWebsite is your New Media home baseInformation resourceConnection to community

Your website mattersInvest in a great website presenceHave multiple authors involvedObserve USCCB guidelinesOffer online registration & tithingTell your parish storyReach out to inquirers & fallen-away

What parishioners want Bulletin online early Mobile version Online Forms and registration Active Facebook presence for wired parishioners and teens Online stewardship Ride sharing resources Priestly presence Ministry schedule information Homilies available online Q & A with Pastor Photos, photos, photos Religious education resources Opt-in text reminders

Rule #3 Reach people where they already are

Being present is not enough

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Social Network

WEB 2.0Broadcasting ->Monologue ->Talking AT ->Informing ->EngagingDialogueTalking WITHListening andRelating

How?How NOT to...

$$$followerstrafficfriend countsshareskloutlikesvisitorshitsfanscommentsviewsPEOPLE

If you shoot for quantity at the expense of quality, youll end up with neither.

Build your social network uponmeaningful relationships

Social Network =Connection + Content

ConnectionHow the conversation happensThe occasion for the conversationContent

5 Quick Tips for Building Connections

#1 Use other social networks

#2 Dont forget emailExamples:Feedburner.com & Aweber.com (for blogs)Constant Contact & Mailchimp (email marketing)flockNote.com (Catholic parishes, dioceses, orgs)

#3 Use text messaging

#4 Encourage social commenting

#5 Use multimedia

Rule #4 Dont give up

Dont give upBe not afraidTap into local and diocesan talent & resourcesExplore affordable cloud-based solutions: Wordpress, Drupal, Google

Rule #5 Engage their hearts first

3 Reasons for lack of participationPeople arent inspiredWere in maintenance modeParishioners dont trust us

Technology is not going to bring people back to the church. You are. People are. And through building meaningful relationships.

blog.flockNote.comQuestions?

Best Practices PanelCraig Berry The Catholic Spirit Emily Klinker Guardian Angels Chaska Caren Hansen BSM Jr. / Sr. High SchoolSue Kerr Carondolet Grade SchoolAdrian Flores Net MinistriesStephanie Veatch Basilica of St. Mary

Questions?

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