harness the power of live engagement data

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Harness the Power of Live Engagement Data to Supercharge Your Marketing Programs Emily He | Chief Marketing Officer November 2, 2016

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Page 1: Harness the Power of Live Engagement Data

Harness the Power of Live Engagement Datato Supercharge Your Marketing Programs

Emily He | Chief Marketing OfficerNovember 2, 2016

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In-person events are the most effective marketing tactic.— Content Marketing Institute

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Digital

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Adoption rate

Time spent per user per day

(minutes)

Sessions per user per day

70% 37 38ENGAGEMENT

SUCCESS

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…Ushering in an era ofLive Engagement Marketing

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Live Engagement Tour 2016

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Live Engagement Tour 2016

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Live Engagement Tour 2016

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Live Engagement Tour 2016

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Live Engagement Tour 2016

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5 Quick Ways to Enhance Your Marketing Programs with Live Engagement Data

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1. Segment attendees by interests, topics, and engagement.

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2. Deliver personalized follow-up based on expressed interests.

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3. Inform your content strategy in big ways.

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4. Empower your brand advocates to personalize their follow-up interactions.

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5. Equip Sales with the information to optimize personalized follow-up conversations.

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