harmony recovery in the rockies ® community & alumni relations office marvin ventrell, jd
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Treatment Program Alumni Services Coming of Age: Beyond the Picnics 39 th International Winter Symposium. Harmony Recovery in the Rockies ® Community & Alumni Relations Office Marvin Ventrell, JD Director . The Mission of Alumni Services. Fund Development? Cultivating Referral Sources? - PowerPoint PPT PresentationTRANSCRIPT
Treatment Program Alumni Services Coming of Age:
Beyond the Picnics
39th International Winter Symposium
HarmonyRecovery in the Rockies®
Community & Alumni Relations OfficeMarvin Ventrell, JD
Director
The Mission of Alumni ServicesFund Development?Cultivating Referral Sources?Visibility Source?Promoting Fellowship?
Alumni Service as a Component of Treatment Mission
We should view Alumni Service as a Substantive Component of the treatment process
Then, Alumni Service Mission becomes the same as the mission of treatment
“To Provide the Means of Recovery from the Disease of Addiction”
Continuum of Care Model Justifies this ApproachLesson of past decades:Addiction is a Chronic DiseaseCharacterized by RelapseRecovery is an Ongoing ProcessSuccess is Dependent of Continuum of CareAND Alumni Services provide an ideal, if not
the best, mechanism we have for ongoing care communication and service delivery
Moving from Entertainer to Recovery Service ProviderSo we need to build structures that
allow for effective service deliveryTraditional Collegiate Alumni Model
may not be the best model anymoreIt’s mission is not continued primary
purpose. i.e. education (education is not a chronic disease)
Our model building starts with Disease and Recovery concepts
Addiction is a Chronic DiseaseASAM Definition
Addiction is a primary, chronic disease of brain reward, motivation, memory and related circuitry….
….characterized by inability to consistently abstain, impairment in behavioral control, craving, diminished recognition of significant problems with one’s behaviors and interpersonal relationships, and a dysfunctional emotional response.
Like other chronic diseases, addiction often involves cycles of relapse and remission. Without treatment or engagement in recovery activities, addiction is progressive and can result in disability or premature death.
Recovery: SAMHSA Definition 2011
A process of change through which individuals improve their health and wellness, live a self-directed life, and strive to reach their full potential….
Recovery emerges from hope. Recovery is person-driven. Recovery occurs via many pathways. Recovery is holistic. Recovery is supported by peers and allies. Recovery is supported through relationship and social networks. Recovery is culturally-based and influenced.
Alumni Services Emerging Role in 21st Century Addiction
Treatment
“Agents in the Process of Client Change”
Building 21st Century Alumni Service ProgramsCan’t happen without full institutional
buy inBoard, CEO, Clinical Team,
Administrative Team, Aftercare TeamRequires Staff, Time, and ResourcesWE, as Alumni Service Staff have to
MAKE IT HAPPEN
Operating PlanDevelop a comprehensive
operating plan that demonstrates value to client / agency mission
Harmony CARO Operating Plan FY 2012-2013
Mission CARO Within Harmony’s Organizational Structure CARO Objectives CARO Functions Budgets CARO Staff Current Community and Alumni Environment CARO Activity
Describes 65 Activities under 4 areas: ARP, CR, MP, M&A
Description, Staff, Operative Date
Strategic Plan Objectives cross referenced
Join the Professional Association
http://tpascommunity.com TPAS Group on Linked InTPAS on Facebook2013 TPAS Collaborative
Alumni Program:Blending Various Program Activity
Alumni Program ActivityStarts with Relationship Building in
Primary CareContinues with Coordination with
Aftercare
Program:Alumni Launch2 Hours Each Week with Launching Clients
Entire Alumni Staff In the Board Room
Description of Alumni Services as part of holistic treatment approach
Reinforcement of primary care processDescription of Alumni / Aftercare ServicesSelf Disclosed Aftercare Plan among Peers!
Program:Mobile Phone AppCarry Harmony With YouHarmony Alumni Aftercare AppCheck in Dailey to Stay SoberReceive your Progress ReportAnd get Harmony Alumni Fellowship News /
Eventshttp://vimeo.com/49799710
Program:Mobile Phone App Functions
Check in9 Questions
LifelinesRemindersGoalsReport / “Soberometer”
Program:BloggingHarmony Alumni Recovery BlogToday: Hawaii Marijuana Bill 150 Follows in
Colorado Footstepshttp://blog.harmonyfoundationinc.com/2013/01/c
olorado-marijuana-addiction-treatment.html
Program:Alumni Advisory Board (AAB)Volunteer Alumni Advisory BoardProvides the pulse of alumni populationMeets 2 times per yearKey to visibility and participationFirst Activity: Self Survey
What do we want from Harmony?
Program:Alumni & Client Interaction
Weekly Alumni Dinner SpeakerCommunity Connection ProgramGroup and 1 to 1 SessionsAlumni Reunion Weekend Activity
Program:Web and Social Media Communication
Webwww.harmonyfoundationinc.comwww.harmonyfoundationinc.com/alumni
Social Media
Email BlastingConstant Contact
Program MeasurementClient Success Measures
Mobile AppHarmony Data Tracking Program
Client Communication MeasuresDirect Institutional Surveys (AAB Activity)Site Analytics
Google for Web SiteFacebook AnalyticsConstant Contact Analytics
Web Site AnalyticsSite Usage
Google Analytics
Period Covered04/23/12– 05/23/12
Previous 30 days Comparison03/23/12- 4/22/12
Difference
Visits 3531 3517 +0.40%Unique Visitors 2563 2475 +3.56%
Page Views 11,263 11,350 -0.77%Avg. # Pages Visited 3.19 3.23 -1.16%
Bounce Rate 39.25% 40.26% -2.51%Average Visit Duration 2:55 3:30 -16.70%New Visits percentage 64.80% 64.37% +0.66%
Facebook Analyticshttps://www.facebook.com/HarmonyFoundation?sk
=page_insights
15 Census SourcesNo. 1 = Alumni
Give ‘Em What They Want
Harmony FoundationRecovery in the Rockies®
Community & Alumni Relations Office
Marvin Ventrell, JDDirector, Community & Alumni Relations Office
1600 Fish Hatchery RoadEstes Park, CO 80517
www.harmonyfoundationinc.com/alumni