HARLEY DAVIDSON INDIA

SHANU AGGARWAL

BRAND IDENTITY PRISM

PHYSICAL PRODUCT

• Inventive design• Load and powerful engine• Custom cruiser

PERSONALITY

RELATIONSHIP CULTURE

REFLECTION SELF IMAGE

• HOG• Harley is not for everyone.

• For love of the open road

• Individuality• Freedom• Passion• Style

• Joy of individualism• Commitment to adventure• Reward of fulfilment

• World around you• Feel more alive

Sheeja Mathews HR ProfessionalBrand Ambassador for HD as a woman rider

Veena Paliwal, Entrepreneur “Lady of Harley” & “HOG Rani”

Died in road accident during HD sponsor nationwide tour

INDIAN QUEEN’

S OF HARLEY

EXPERIENCE OF A INDIAN

RIDER

FANS FOLLOWING

CURRENT STRATEGIES IN INDIA• For expansion in India, Harley-Davidson

unveiled its first mobile dealership, named Legend on Tour (Bus coach as moving showroom) at India Bike Week (IBW) in Goa.• Events for Harley owners• Large dealership• Targeting customers widely

CONTIUNED……

• Harley-Davidson is organising the biggest ever

H.O.G. Rally in India.

• Launch of latest bikes in India.• Started manufacturing and assembling in India.• Consider them as dominant player in India.

Recommendations • Develop a new variant in the Street family (common family).• Develop bikes as per the Indian terrain.• Can open a café in metros same as in Las Vegas to experience

the brand.• Should launch mobile app for all the existing HOG to connect

each other.

THANK YOU