PREPARED BY:RAHUL OJHAROHIT JHAYASH GUPTAMITALI GOYALSAI MAHESH

From left: William A. Davidson, Walter Davidson, Sr., Arthur Davidson and William S. Harley

First H AND D produced in 1903…….

H AND D….used WORLD WAR I

WORLD WAR II

Today

This is Harley for men

This is Harley for women

Today

Dyna wild glide (2010)Price: $ 14999.00Mph: 100

SUSTAINABILITY STRATEGY

“For Harley-Davidson sustainability means thinking differently to preserve and renew our brand for long term success. We are passionate about future generations of riders sharing the Harley-Davidson experience that we enjoy. Our sustainability vision is simple: We preserve and renew the freedom to ride.”

KEINTH WANDELL- CHAIRMAN, PRESIDENT & CEO-HARLEY DAVIDSON

• Waste reduction and recycling• Water use improvements• Energy reductions reductions

Harley-Davidson manufacturing facilities are aspiring to reach zero landfill status. They have identified a best-in-class target for overall recycling of 90% or better.

Plastic recycling Concrete and carpeting recycling

Waste-to-energyCreative re-uses

• Kansas city facility water balance

• Kansas City and Tomahawk lighting retrofits• York automatic lighting control project

CBU: completely built unit

IMPORT DUTY IS 125%

CKD: completely knocked down

IMPORT DUTY IS 75%

Harley Davidson's recently unveiling of two dark custom

motorcycles street 750 and street 500 starting an estimated

4.5L may be just the beginning of a bid to reach deeper into

India.

On Feb. 2014 they are trying to launch the street 750.

The iconic motorcycle maker wants to make and sell these

smaller engine bikes with extensive local involvement to bring

prices down.

It’s being developed with extensive involvement with Indian

component makers, using a large % of locally sourced parts to

control costs.

Anoop prakash is the Indian managing director.

Coo Mathew Levatich ( co president) said that we are

going to utilize our plant in India to build the street

models not only cater to the market there but also

export to Europe and South East Asia.

Since early 2011, Harley Davidson has been

assembling motor cycles in India at its CKD assembly

unit BAWAL in HARYANA.

India is the second country where Harley

Davidson has CKD assembly operators

outside the US, after BRAZIL.

Only this two models will build in India.

From 2010-13 around 4000 units where

sold in India