Harlequins Advertising Agency

Proudly Presents to

The SYMA RC Helicopter

Final Mind Map

Story Board Page 1

Camera flying through blades of grass

Camera flying through blades of grass Flying through

Branches

Flying through Branches

Flying through Fields

Flying through Fields

Barbie dolls and teddy bears (target)

Barbie dolls and teddy bears (target)

Helicopter from above

Helicopter from aboveSpecial effects

exploding the toys

Special effects exploding the toys

Story Board page 2

Imagination interrupted

Imagination interrupted Introducing the brand

new SYMA SO33G

Introducing the brand new SYMA SO33G The most revolutionary,

manoeuvrable, ‘Coaxial control’ RC helicopter to

date

The most revolutionary, manoeuvrable, ‘Coaxial control’ RC helicopter to

date

“SYMA - Guide your imagination”

“SYMA - Guide your imagination”

Shooting script

Target audienceMales (more so than females) from the ages of 8-50. From the standard occupational classification,

examples of possible demographics who would buy the product judging by their occupation (that stand

out to me) are: Police officers, officers in armed forces, shopkeepers, leisure and theme park

attendants, air traffic operator,

Budget£50 helicopter

£2 action figure£20 secondary helicopter

£600 DSLR cameraTotal expenditure: £672

Spot plan

The advertI think this advert will be a success because those targeted will want to experience what the person in the advert is experiencing and the only way to achieve that is to buy the product. As long as the

product looks entertaining enough and the tag line is catchy and inspirational enough I am sure the

advert will sell the product.

Deadline7th March 2013

Thank You