harlem arts alliance
DESCRIPTION
Harlem small business, Harlem small business marketingTRANSCRIPT
Fundraising and Marketing for Small Nonprofits
Hans Hageman & Associates, LLC
Bernadette HagemanHans Hageman
Website/Blog
Thank You
Direct Mail
Story
Print advertising
Email blasts
Postcards, flyers
The 80/20 Rule
Goal – What is the objective?Reality Check – Objectively, how do things stand now?Options – What are the potential solutions?Will – What WILL you do? When are you going to do it? What are the obstacles?
Become a Thought Leader
Collaborate
FundraiseCustomer
Service
Professional Network
Goal Tactic
Tool Metric
Local businessesTicket buyers Artists
AlumniCurrent/potential
employees
Wordpress/homebase
YouTube/show what you can do
Twitter/authority
Facebook/community
•Net promoter score•Testimonials•Campaign naming•Video•Handwritten notes•Storybank•Donors as Fundraisers•Online “thank you”program•Crowd source “perfect fundraising appeal”•Feature in newsletter
Mashable
Hootsuite
Google AlertsH
ub
spo
tG
rad
er
Website
SEO
Domain name
Capture
emails
Pictures
TitlesKeywordsLinksContentMeta tags
Google Analytics
Listen twice as much as talkWho is hot in your space?What are people saying about you?CollaborateMake sure you engage !
Make it a “PAGE” and not “GROUP”
Get Vanity URL
“Like” button on website
Balance “brand” and people
Update daily
Include news in your field
•Distinguishing feature of theorganization•Industry scan•Organizational challenges•Digital media audit
Flash Mobs
QR Codes
AWeber/MadMimi
EventBrite
Groupon
HARO
Facebook& Google Places
Donor Segmentation