hard problems in mobile commerce
DESCRIPTION
Presentation at NASSCOM NPC 2014TRANSCRIPT
Hard Problems in Mobile Commerce
Pragati Ogal RaiChief Technology Evangelist, PayPal Inc.
@pragatiogal
2
• Author of “Android Application Security Essentials”
• 2014 Zinnov Thought Leadership Award
• Mobile Developer Relations, PayPal North America
• 15+ Years Industry Experience
• Mobile, Android, Security, Payments and Commerce
@pragatiogal
www.slideshare.net/pragatiogal
www.linkedin.com/in/pragati
My Ego Slide!
Agenda
What is mobile commerce?
Hard problems in mobile commerce?
Mobile commerce is worth US$230 billion
Asia represents almost half of the market
M-Commerce will reach US$700 billion in 2017
http://www.digi-capital.com
Traditional Commerce
www.123rf.comwww.jaipuronline.in
Traditional e-commerce
telegraph.co.uk
Mobile Commerce
Promotions & coupons
Mobile commerce
Payments
Location-based services
In-store research
Self-scanning & self-checkout
Social commerce
Loyalty
Mobile shopping lists
Mobile commerce ecosystem is complex!
Problem # 1
Infrastructure
Clients Merchants
M-commerce Ecosystem
Challenges of m-commerce ecosystem
New market players and dynamics
Integration of different players
Limitations of client devices
Portability
Pervasive computing
Location aware devices
Merchant machines
Standardization & approvals
Too many expectations
End to end security is still a challenge!
Problem # 2
Full Connectivity
Partial Connectivity
Infrastructure Centric Model Merchant Centric Model
Client Centric Model
Disconnected: Off-line m-commerce
Mobile Security StackM
ob
ile S
ecu
rity
Sta
ck Application
Operating System
Device Hardware
Infrastructure/ Network
• Each layer takes care of
it’s own security
• Each layer depends upon
lower layer for security
• Transition between the
layers can cause attacks
Security challenges
End to end security
Privacy
Integrity of state
Client-merchant identification
Authentication
More points of attack
Cannot trust the mobile ecosystem
Mobile Checkout & Payment is Complicated!
Problem # 3
http://www.fun-stuff-to-do.com
http://www.astegic.com
“Good design is obvious. Great design is transparent.” Joe Sparano – Graphic Designer
Mobile Checkout & Payment is Complicated!
Focus on generally good mobile design
Keep customer on a one way track to checkout
Reduce checkout steps
Do not ask customers to fill in lengthy forms!
Security is paramount
Provide different payment options
Using technology trends to solve a real problem
Problem # 5
Technology happens, it's not good, it's not bad. Is steel good or bad?Andrew Grove
Technology Trends
Global Social
Mobile Local
DigitalService & delivery
Summary
Mobile Commerce is complex
Problem #1: Mobile commerce ecosystem is complex
Problem #2: End to end security is still a challenge
Problem #3: Mobile checkout & payment is complicated
Problem #4: Using technology trends to solve a real
problem
Pragati Ogal Rai
@pragatiogal
http://www.slideshare.net/pragatiogal
Thank You!