harbor research - introduction to smart business & m2m

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Boston San Francisco Zurich www.harborresearch.com The Emergence of Smart Business

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The Pervasive Internet and the new world of Smart Systems are ushering in an era where people, machines, devices, sensors, and businesses are all connected and able to interact with one another. As these previously disaggregated parties come together, new modes of collaboration and intelligence will abound fostering a trend that we call “Smart Business.” Machine-to- Machine communication (M2M) systems are merely the starting point. The development of the Pervasive Internet and the evolution toward Smart Business practices will enable a truly connected world. Inputs from machines, people, video streams, maps, newsfeeds, and sensors will be digitized and placed onto networks. This will lead to the convergence of the physical & virtual worlds, thus enabling collective awareness, creativity, and better decision making capabilities for societies that increasingly rely on real-time information and interactions. Many observers believe that this phenomenon will drive the largest growth opportunity in the history of business.

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Page 1: Harbor Research - Introduction to Smart Business & M2M

Harbor ResearchBostonSan FranciscoZurich

www.harborresearch.com

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Page 2: Harbor Research - Introduction to Smart Business & M2M

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The Emergenceof Smart Business

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Digitized Content &Information Architecture

Interactions Varied Relationships Many

Product, Service & Business Systems Design Has Become More Complex

Value Created From Many Sources

SourcingMarketing

R&D

Price

Channel

Partners

The World Has Changed Dramatically ......

We have entered an era where people, businesses and social organizations are beginning to understand the profound impacts awareness, collaboration, and intelligence will bring. In the not too distant future, hundreds of millions, then billions, of individuals and businesses, with billions, then trillions, of smart, communicating devices, will stretch the boundaries of today’s business and social systems and create the potential to change the way we work, learn, entertain and innovate. Peer-to-peer information and network integration are combining to create new modes of collaboration and value creation. People, information, and technology are becoming more connected, distributed and pervasive enabling the convergence of physical and virtual worlds. Social networking technologies are moving into the business world and will be utilized and experienced differently than in the consumer space. Networks will integrate knowledge, people and things into systems that enable awareness, creativity, better decision making, and, ultimately, higher value solutions.

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The Emergenceof Smart Business

The Emergence of Smart Systems & Businesses......

These forces are informing a new trend we call “Smart Business.” In its simplest form, Smart Business is a concept in which inputs—from machines, people, video streams, maps, newsfeeds, sensors, and more—is digitized and placed onto networks. These inputs are integrated into systems that connect people, devices, business processes, and content to enable collective awareness.

Pervasive Network Integration

Value-Added Services

New Application Values

Broader reach and range of dependable wireless networks will drive significant new applications value from improved reliability, quality and data rates.

Availability of new managed services based on data aggregation, management and analytics capabilities.

Ability to sense and respond in real time will drive more adaptive capabilities. Significant growth for asset management, location tracking services, security, and supply chain integration based on interactions among devices, mobile workers and systems management.

Virtually all electronic and electro-mechanical products are being designed to automatically transmit information about status, performance and usage and can interact with people and other devices in real-time.

Connectivity of Things & People

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The Emergenceof Smart Business

Integration of People and Things Is Pervasive Across Business and Society ...

This phenomenon is not just about the dichotomy between people communicating with people or machines communicating with machines: it also includes people communicating with machines (e.g. a networked ATM), and machines communicating with people (e.g. automated stock ticker alerts on your PDA). The Internet’s most profound potential lies in its ability to connect smart sensors, devices, and ordinary products into a global “digital nervous system” that will allow people and businesses to achieve undreamed-of awareness, efficiency and optimization.

Visionary product manufacturers and service companies are already leveraging embedded computing and networking technologies to deliver smart, remotely monitorable goods that will support entirely new modes of customer-device interaction and service delivery.

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Transportation

• Consumer • Commercial •  Specialty

On-Road Vehicles

•  Air •  Rail • Transit •  Marine

Non-Vehicular

Devices: Vehicles, Trains, Ships, Planes, Signage, Tolls, Tracking Sensors RF Tags, Parking Meters, Cameras, etc.

•  Traffic Mgmt •  Fleet Mgmt •  Toll Systems •  Insurance Services

Transport Infrastructure

• Construction • Agricultural •  Industrial

Off-Road Vehicles

Industrial

Distribution / Supply Chain

• Dist Centers •  Warehouses •  Mat’l Handling •  Conveyance

Process Industries

Discrete Assembly

• Petrochemical •  Hydrocarbons •  Food/Beverage •  Bio/Pharma

•  Machinery •  Transport Equip •  Electrical Equip • Electronics •  Appliances •  Instruments • Assembly/Test

Devices: Pumps, Valves, Vats, Conveyors, Pipelines, Motors, Drives, Converting, Fabrication, Assembly/Packaging, Vessels/Tanks, etc.

Forming Converting

•  Cement •  Glass •  Metals •  Paper •  Rubber/Plastics •  Metalworking

•  Power Gen Stations •  Transmission Sys •  Distribution Sys

Demand

•  Industrial Facilities   Commercial Facilities   Residential

Supply

Devices: Turbines, Generators, Sub-Stations, UPS, Meters, Breakers, Sockets, Switches etc.

Alternative

  Co-Gen Plants •  Wind Farms •  Solar/PV Farms

Energy Resources

•  Farms •  Vineyards •  Livestock Mgmt •  Irrigation

Agriculture Mining

•  Surface Mines •  Underground Mines •  Transport

Oil/Gas

• Exploration •  Extraction •  Transport / Pipelines

Devices: Agricultural Equip, Mining Machinery, Drilling Equip, Pipelines, Tanks, Watering Equipment,Tags, etc.

Water

• Water System •  Wastewater & Sewage •  Reservoirs •  Rivers

Enterprise

  Large Enterprises   SMBs

Data Centers

•  Data Centers •  Carriers •  ISPs

Devices: Servers, Storage, PCs, Routers Switches, Imaging, Telephony, etc.

IT & Networks Retail

•  Groceries •  Clothing •  Electronics •  Furnishings •  Hardware •  Convenience

Stores Hospitality

•  Hotels •  Restaurants •  Bars/Clubs •  Cafes

Services

• Financial •  Fuel Stations •  Cinema •  Exercise •  Cleaning

Devices: POS Terminals, Kiosks, Cash Registers, Vending Machines, Signs, Tags, etc.

Healthcare

• In-Vivo •  Testing Devices •  Monitoring

•  Hospitals • Nursing Homes • Mobile POC •  Clinics •  Doctor Office

•  Drug R&D •  Research Labs •  Diagnostic Lab

Research Care Personal

Devices: Imaging, Diagnostics, Monitor, Surgical Eqp Beds, Pumps, Implants, Test Sys, etc.

Buildings

•  Office •  Retail •  Hospitality •  Services

Commercial

•  Process Plants •  Factories •  Warehouse •  Laboratories

Industrial

Devices: HVAC, Vertical Transport, Fire & Safety, Lighting, Security, Access Control, etc.

•  Residential •  Multi-Family •  Mobile

Home

•  Education •  Healthcare •  Stadiums/Venues •  Airports & Stations •  Campuses

Institutional

Safety & Security

•  Border Mgmt •  Transportation •  Infrastructure

•  Ground •  Sea •  Air •  Supply Chain •  Command-Control

•  Law Enforcement •  Emergency Healthcare •  Fire •  Pubic Venues

Homeland Security

Emergency Services

National & Regional Defense

Devices: GPS Systems, Radar Systems, Vision/Cameras, Environmental Sensors, Vehicles, Weaponry, Fencing, Navigation/Guidance Sys, etc.

Professional

  Office Work   Technical Work   Services

Consumer

•  Home •  Mobile

Devices: Cell Phones, Smart Phones, TV, PCs, Netbooks, Imaging, etc.

Consumer/Professional

Pervasive Internet & Smart Services

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The Emergenceof Smart Business

As The Physical & Virtual Worlds Converge, Connectivity & Integration Will Become Universal As Components, Platforms & Systems Become Ever More Standardized, Open and Collaborative ... Pa

ge 5

As networks have invaded the “physical” world, traditionally unique components and interfaces between and among electronic as well as mechanical elements are becoming more and more standardized.

The implications of these trends are enormous. No product development organization or its suppliers of componentry and sub-systems will be able to ignore these forces -- product and service design will increasingly be influenced by common components and sub-systems. Vertically defined, stand-alone products and application markets will increasingly become a part of a larger “horizontal” set of standards for hardware, software and communications.

As it becomes easier and easier to design and develop smart systems, competitive differentiation will shift away from unique, vertically focused product features towards how the product is actually used and how the product fosters interactions between and among users in a networked context.

The opportunities this opens up to forward thinking product and service organizations are nearly infinite. Businesses can begin to explore many new possibilities for system solutions unthinkable just a few years ago.

Mobile Equipment

Fixed Equipment

Product OEMs

Tools & Infrastructure

Machine To Machine Technology & Enablement Software Tools, Middleware & Web Services

Network Infrastructure & Connectivity

Supervisory Systems & Applications

Carrier & Network Services

Services & Applications

Complex Systemic Equipment

Simple Machines & Equipment

Facility Systems & Equipment

Facility Infrastructure Components & Sub-Systems

Vehicles

On-Road Off-Road Marine Rail

Aerospace

Facility Systems

& Equipment

Mechanical Sub-Systems & Components

Fluid & Pneumatic Sub-Systems & Components

Electrical Sub-Systems & Components

Machine/Device Sub-Systems, Assemblies, Modules & Components

Power & Control Systems

Electronic Interconnect

Semiconductors & Micro-Electronics Embedded Electronics

Smart Phones

Entertainment Devices

Mobile Phones PDAs Mobile Telephony,

& IT Terminals

Content

Consumables

Value Added

Elements

User Interactions & Experience

People People

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The Emergenceof Smart Business

Revolutionary New User Experiences & Systems Will Emerge ...

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In fact, combining device connectivity with social networking platforms opens the potential for substantially new forms of collaboration between people and things. Connectivity of people and connectivity of devices are no longer independent phenomena - the Internet of Things and the Internet of People are rapidly converging.

Obtaining value from collaboration will often mean de-emphasizing products in a manner that’s understandably difficult for product companies to do. After all, if product companies aren’t selling material objects full of features that buyers touch and interact with and admire physically, thenwhat are they selling?

We believe smart systems and business design needs to transcend discrete product or service innovation. Assuming that the role of design is only about making existing products or services more attractive no longer works. Business designers need to creatively imagine fully developed systems and whole marketplaces. Companies need to envision the design role as one that can address product, service and business systems in a world of infinitely expanding interactions and relationships.

The Interactions & Relationships Between & Amongst Devices, People & Systems

Will Drive Future DIfferentiation - Not Just Features & Isolated Capabilties

The fact that many common devices have the capability to automatically transmit information about status, performance and usage and can communicate with other devices anywhere in real time also points to the potential for intelligent devices that can interact with people and social networks.

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The Emergenceof Smart Business

Continuing Combinations of Innovation Will Move More Fluidly Across Sectors, Applications & Platforms Creating Entirely New Categories of Opportunities ....

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The marketplace is converging into a vast unified technology architecture to support networking and collaboration based on common digital building blocks and standards for software and communications

Vehi

cles

Air T

rans

port

Inte

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ms

Mar

ine T

rans

port

Rail S

yste

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Cons

umer

Ele

ctro

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Domes

tic S

ervi

ces

Home

Auto

mat

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Med

ical D

iagn

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s

Secu

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yste

ms

Fina

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Syst

ems

Offi

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utom

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Build

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Auto

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Back

-Offi

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Com

mun

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Fact

ory/

Proc

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yste

ms

Envi

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enta

l

Com

man

d/Co

ntro

l

Tele

met

ry/G

uida

nce

Aerospace & Transport Systems Residential & Personal Commercial & Institutional Industrial & Military

Managed Services

Peer-To-Peer Software Architectures

Wireless & Sensor Networks

Human-MachineInterfaces & Software

Embedded ControlAlgorithms

Power Control& Smart Actuators

Smart Sensors& Switches

Mixed SignalProcessing

Evolution ofOut-Sourced Services

Development ofWireless Carrier Support Systems

Explosion of Social Networking

Advanced MilitaryCommand & Control

AerospaceCommunications

Telemetry Systems& Command/Control

Vehicle Navigation /Dashboard Systems

IndustrialControl & Automation

Military Training& Simulation Systems

VehicleControl

IndustrialHVAC & Power Control

Electronics

Industrial& Utility Control SystemsMarine, Rail, Aero

& Vehicle Power Control

Consumer Game Systems

Financial TradingSystems

Industrial& UtilityControlSystems

Military Navigation, Guidance & Communications Systems

Consumer Electronics& Smart Phone DevelopmentsVehicle Sensors

& Systems

Cellular MobileCommunications

Technologies & Innovation Driving The Internet of Things & People

Location /

Presence

GPS / Navigation Systems

Commercial Vehicle Fleet Management

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The Emergenceof Smart Business

Driven By Whole New Eco-Systems of Technology & Smart Services Innovation

The Smart Business phenomena is giving rise to a whole new generation of technology and services enabling players who are linking users, producers and intermediary channels in new ways which, in turn, is creating many opportunities to offer customers a “managed experience.” This ultimately allows the service provider to create and bundle new values such as offering financing for the traditional product within the managed services agreement -- “rent it; don’t buy it” - driving new economic impacts in the marketplace.

Relatively few traditional product companies have succeeded in pursuing both product and services activities on a balanced, closely coupled basis. They are missing the opportunity to create a new model of success. These emerging combinations of players are acting in a truly disrupting manner in the marketplace.

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Evolving Pervasive Internet Player Landscape

Lantronix

CalAmp

Opto-22Belden

Telit

EKA SystemsTendril

Crossbow SynapSense

Sentilla

Millennialnet

Helicomm

Apprion

Echelon

Freescale

Freescale ST Micro

Intel

Texas Instruments

Ember Jennic

Hitachi

Samsung

Qualcomm Connect One

Atmel

IBM

Cisco Systems

SAP VM Ware

Oracle

Microsoft

Hewlett Packard

EMC

NetApp

Apple

Nokia

Verizon

Telefonica / O2T-Mobile

Vodafone

ATT

Sprint Nextel

China Mobile

BT

Google

Amazon

SunGrid

IBM BlueGrid

Symantec

CA

SAICDeloitte

CSC Wipro

Infosys

CapGemini

EnernocSmartSynch

Elutions Trilliant

Comverge

Lantronix

Sierra Wireless

Ruggedcom

Tridium

Kore Telematics

Numerex

Aeris

Jasper Wireless

Axeda

Esprida

Ei3

M2M Datacorp

Orbcomm

Skytel

Cimetrics

Mocana

Box Telematics

WylessWireless Matrix

GridAgents

MAYA Design

Qualtech SystemsRichards-Zeta

NextNine

Sensus

GridPoint Sigma Designs

Crestron 4Home

Control4

Sensinode

Daintree

Palantiri Systems

DeepStream

Eurotech

Advantech

Raytheon Lockheed Martin

Elster

ItronSilver Spring

Iridium

Meshnetics

DPAC

Data Online

Comtrol Cinterion

Orchesys

Crossbridge

B&B Electronics

MotorolaSixnet

Avid Wireless

NexAira

Arch RockEnOcean

Greenpeak

Pedigree Tech

RF Code

Smart Signal

V2com

Atos Origin

Airbiquity

TelenorOrange

Enfora

Imetrik

Digi Int’l

Accenture

Qualcomm

Comtech M2M

SkyFoundry

force.com

Facebook

Ebay

QNX

Wind River

Dust Networks

Echelon

Moxa

Laird Technologies

eDevice

RF Monolithics

Man

agem

ent

Inte

grat

ion

Har

dwar

e

“Business Platform” Focus “Market Platform” Focus

The boundaries between products and services are becoming so fluid that success in either can only go to those who utilize the combined potentials of both

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These Phenomena Will Allow For New Opportunities To Emerge As Well As Significant Societal Challenges To Be Met

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Behaviors & Relationships Experience & Content Skills & Technology

Connected Consumers

Health & Well Being

Collaborative Business

Diet DilemmasRapidly rising awareness of food impacts on health - real-time food information becomes norm

Energy & Resources

Sustainable Mobility

History demonstrates the growing potential for major societal impacts due to neglect of natural resources such as water, air, minerals & food. T

Networks will change how people behave & interact with each other -- existing social constructs & behaviors will change driven by shared awareness & intelligence.

Peer-to-peer info and network integration are combining to create new modes of collaboration and value creation for traditional businesses.

As the world grows more connected, challenges will rise - e.g. pandemics - as well better affordable access to healthcare. The intersection of health & lifestyle forces will create vast new opportunities.

Physical & Virtual IntegrateFrom physical vs. digital to seamless integration of physical and digital experience - all things; all content; all knowledge suddenly available and accessable

Reliable ResourcesAccess to food, water, and other resources will radically re-shape public policy and business decisions

Self Sensing & AwareTechnology augmentation to the human body will evolve rapidly - medical modifications; personal drugs; location-based healthcare

Deep PersonalizationPeople will increasingly reject mass offerings in favor of customization

Personal EnergyPeople will drive energy behavior increasingly individually - renewable products, energy efficient products & cabon neutral services will rise

Behavioral ShiftsSelf-organizing teams and communities will expand driving new forms of exchange, collaboration and awareness

Experiences ExpandedIndividuals and groups start seeking more intense experiences - technology expands potentialities

Mega-Cities ExpandLocal communities within large urban centers will experiment in shared economies, sustainable systems and new civil and social processes

Aging Is Re-inventedAging body as the new frontier - project manage aging - people will expect more health benefits from more products and services

Health EconomyCreation of health-focused communities; location-based health services; health information and awareness become a dominant societal force

Health InsecurityIncrease in pandemics, obesity, infertility, chronic diseases will cause anxieties

Smart Health DeliveryNew business models for healthcare will likely emerge as improvements in health sensing; emergency and support services; and, related IT infrastructure all combine to create new medical and well being value

Amplified ConcernsLocal, regional, global tensions rise relative to securing resources - increased visibility highlights dangers

Smart InfrastructuresComplete re-thinking of the movement of goods and services - emergence of smart components and systems combine with lower interaction costs to force less bulk, smaller scales and reduced rigidity

Self-Referring ProductsPersonal desires integrate with systems of interconnected products and products - automated reference and integration

Open Innovation

New communities emerge as designers of products, services, and experiences mandate and act upon their needs and wants

Network IntelligenceGroup participation modes change - referral behaviors altered/increased - locative activities increase

Large Scale InteractionsSwams become the new teams driving new relationships and interactions

Healthy ShoppingPeople come to expect much more from providers - more health-related info from all things & interactions

Energy AccountabilityPeople and the planet become much more atuned and integrated causing new awareness of finite resources - elements combine to increase knowledge of personal and group impacts

Enabled Engaged EmployeesNew modes of career development emerge - new forms of peer interaction and knowledge exchange rise

Populace Re-Invents TimeWork span lasts longer; new communities of interests spring up in social and business contexts driving new interactions and values

Smart Grid Technologies provide new forms of energy development, manipulation & mgmt

Extreme Climate VariabilityClimate change is an urgent challenge that affects long-term corporate performance. The pace of climate change is accelerating as are the drivers for increasing alternative energy use.

Capabilities to sense & analyze impacts grows creating causing new economic structure for resource mgmt

Real-Time Usage

Awareness of usage and waste spans multi-country and global / regional boundaries causing new avenues of policy development

Global Energy Citizens

Connected ExperiencePersonal knowledge becomes much more valuable - ability of individuals to impact larger and larger numbers of related people through shared awareness and intelligence

New sensing capabilities combine with new analytic and simulation tools to foster much greater predictive powers

Predictive Powers

Travel AwarenessPersonal travel assistants and public transportation systems become connected - people, whereabouts, location support services converge

As awareness of sustainability rises, transportation systems will become managed - public and private systems evolve to shared, accessible, modular and convenient.

Modular Urban TravelInterconnectedness of disparate transit resources will allow better planning and routing of commuters

Connected Public TransportSuccess of cities will require access to transportation means across many types and modes - public systems become more private and private transport becomes more shared

Shared SystemsZipCar and similar shared resources become economically viable as information access allows virtual fleet mgmt

Democratized MovementAwareness of transport systems conditions allows better travel decisions - swarm travel becomes the organizing schema

Real-Time ChoiceAccess to information on routes, options, economics and time greatly improves decision support

Connected CommunitiesDemographers see people living & working longer - migration will drive multicultural urban communities- existing social constructs & behaviors will change driven by shared awareness & intelligence.

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2014

Value Added Services $205

System Applications $48 Network Services $70 Device Enablement $28B

Core Technology For Intelligent Device Integration & Services

2009

Comm Equip $330

Computing Equip $340

Software $380

Carrier & Network Services

$940

IT Services $420

Technology Spending for Smart Systems Today Comprises As Much As 5% or Total ICT Spend

2450

3100

Smart Systems Will Grow At A Rate At Least Twice That of Traditional ICT

$350

Global ICT and Smart Systems Spending (US$, billions, 2009-2014)

Mobile Info

Devices

Static Info Appliances

Mobile Devices

Static Devices

Embedded Devices

Mobile Phones, Smart Phones, Notebooks Mobile Terminals Tablets, Media Players

Consumer/Commercial Vehicles Off-Highway Vehicles Air/Rail/Transit/Marine Navigation Systems Mobile Healthcare Devices

Building Equipment Retail/Vending/POS/ATMs Industrial Machinery Healthcare Equipment Power Distribution Equip Infrastructure Equipment

1.4 billion*

1.0 billion*

.25 Billion**

5 billion**

20 billion

Intelligent Device Hierarchy 2010

Desktop PCs Servers/Storage Routers/Switches/Gateways Printers/Imaging Game/Media Equipment & Players

Controllers Sensors, Instruments Meters Microprocessors Microcontrollers

To Avoid Double Counting, Embedded Components Are A Sub-Set Of The Overall Opportunity

Approximately 130 Million Machine-Centric Devices Expected To Be Integrated in 2010

Mobile IT Appliances, Telephony & Terminal Devices Will Become Integrated Into Systems That Include Signals & Data From Sensors, Machines & Equipment

* 2010 IT-Centric Device Shipments ** 2010 Machine-Centric Device Enablement Potential

Investment In Smart Systems Will Outpace Traditional Information, Communications & Telephony Systems

Harbor believes Smart Systems will drive a multi-year wave of growth based on the convergence of innovations in software architectures; back-room data center operations; wireless and broadband communications; and, smaller, powerful and numerous client devices connected to personal, local and wide area networks

Global ICT and Smart Systems Spending(US$, billions, 2009-2014)

Intelligent Device Connectivity Segmentation(Reference = Units)

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The solutions we are describing here have no managerial hierarchy, command and control decision making or proprietary ownership of ideas.

These networks will be self-organized by people who are motivated to explore and develop ideas they care deeply about. Collaborative innovation will extend beyond ideas about new products and services to the very manner in which business is conducted.

To discover, design and develop innovative systems, organizations must consider all the elements involved and the context they fit into.

Technology Skills

Relationships

Experience

Content

Developing End Use Solutions Based on User Centered Experience

Organizing The Rapidly Growing Amounts of Data For Wider Use, Awareness and Collaboration

Utilizing New Modes of Collaboration & Integration Tools To Leverage The Wealth of Experience Across Venues and Markets

Leveraging Human Capital and Skills In This Connected World Will Create Entirely New Solution Values

Potential To Engage & Leverage Extended Communities of Users, Companies, OEMs, Suppliers With Real-Time Inputs and Information Value

Emerging Technologies In Data Aggregation & Analytics and Data Integration/Fusion Foster Many Opportunities To Disrupt Current Competitive Structure

A New Frame Of Reference Is Required .............. How Do We Connect The Dots?

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Behaviors

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Forcing Organizations To Think And Act Differently About Creating New GrowthIn many organizations the ability to grow organically has been reduced to appearances rather than accomplishments. We believe this climate discourages people from risking any new ideas. Over time, these behaviors have become so inhibiting that in order to change many organizations will need to think and act very differently.

S Y S T E M D E S I G N

We believe design needs to transcend discrete product or service innovation. Assuming that the role of design is only about making existing products or services more attractive no longer works. Business designers need to creatively imagine fully developed systems and whole marketplaces. Companies need to envision the design role as one that can address product, service and business systems.

R E L A T I O N S H I P S

Problem solving for new systems opportunities must address tough questions: how can an organization turns its workers, partners, and customers into believers and contributors? How can we make changes that can impact multiple functions and organizations and ultimately solve really big problems or create unique new offerings? We are firm believers in the human element - the community as a manifestation of the system and visa versa. Behaviors of users, customers, teams, functions, leadership, all need to considered. Understanding empathy, participation, motivations - putting human sensibilities and behaviors at the center of the solution is key.

I N N V O A T I O N A S S E T S

Companies need to move beyond a conventional orientation to assets to a view of assets in the context of new growth initiatives. Organizations need a disciplined process focused on optimizing all tangible and intangible assets including people and competencies, brands and positioning, technologies and intellectual property, alliances and relationships, and manufacturing and distribution capacities. The level of innovation investment required for success usually includes significant collaborative and/or coordinated investments across a wide range of internal functions (R&D, Sales & Marketing, Manufacturing, etc.) and by a variety of external partners up and down the value chain.

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Experience & Systems Design - User Experience - Platforms & Systems - Business Models

Skills & Innovation Assets - IP - Brand/s - Competencies & Processes - Technology

Relationshps,Behaviors & Interactions - Across Organization - Partners - Eco-Systems - Customers

Tackling new new business creation challenges requires an integrated approach

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Creativity & New Combinations of Skills Are Required

Leveraging Information Architecture

Anticipating Interactions,

Relationships & Collaboration

Understanding User & Systems Experience

Determining Value

SourcingMarketing

R&D

Behaviorial SegmentationNetwork Value Proposition DesignPlatform Definition & DesignStrategy DevelopmentMarket PositioningBusiness Model & Organization DesignFinancial & Investment AnalysisMergers & Acquisitions

Role Model SimulationCollaboration ModelsParticipatory DesignCollaborative DevelopmentEco-System MappingAlliances DevelopmentGo-To-Market Design

Trend MappingIdeation, Sketching & DiagrammingPersona Development & MappingUse Scenarios & StoryboardingStakeholder & Customer Experience MappingContextual InquiryActivity Mapping

Technology Road MappingInformation Architecture Systems Architecture & DesignBusiness Process & IT AlignmentTechnology SourcingIT Alliances

Price

Channel

Partners

Creation Role

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