har agent tools (expo)

10
Welcome to Stayin' Alive and Thriving in 2009

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Page 1: Har Agent Tools (Expo)

Welcome to

Stayin' Alive and Thriving in 2009

Page 2: Har Agent Tools (Expo)

HAR Member BlogsOnce you have created your blog, HAR.com will help promote it on theHouston Real Estate Blog Directory,http://blogs.har.com. Your blog will alsobe promoted on your HAR MemberWeb site, Listing Detail pages and in theHAR Member Finder.

If you already have an existing bloghosted by another web site, you will beable to promote it on HAR.com as well.Simply designate your blog addresswithin the HAR Blog Builder to promote it on HAR.com.

Page 3: Har Agent Tools (Expo)

Client Experience Rating ProgramClients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.

Clients also have an option to

include brief comments.

Page 4: Har Agent Tools (Expo)

HAR Marketing SystemHAR is excited to announce that we are working with 8Touches.com to provide you with a marketing system to create professional flyers, brochures and postcards to promote your listings.

Here are the key benefits:• Professionally designed flyers, brochures, and postcards for your

listings• The MLS data is automatically populated, including agent photo,

company logo,and property photos

• You can print the flyers for free from yourcomputer or for best quality, use 8Touches‘printing services

• Discounts will be available to HAR Memberswho use 8Touches' printing services

• HAR.com consumers only have oneoption to print a basic flyer. With8Touches' technology, we will offerthe flyer options for every listing

Page 5: Har Agent Tools (Expo)

“Online Agent” Instant Chat

Page 6: Har Agent Tools (Expo)

Consumer Map Search

• A more prominent “Advanced Search” feature• Additional search options, like amenities, 5% price reduction search and

foreclosure search • Full integration with Open House Finder to view any open house on the

map • Paging capabilities in search results window• Elimination of bugs associated with IE 8 and extended JS when coming

from the ”Map it” link on each property detail page

Please take the time to become familiarwith the Map Search tool on HAR.com.Soon it will also be available inTempo MLS with additionalREALTOR-friendly features!

Using Microsoft’s Bing technology, Map Search allows users to search for listingsby performing polygon searches, displaying bird’s eye views, getting drive-by directions, and conducting a proximity search along with viewing live traffic. With the new enhancements, Map Search now offers:

Page 7: Har Agent Tools (Expo)

The improved HAR Member STAR (Strategic Traffic Activity Report) will keep you informed about how HAR.com is generating consumer email leads, phone leads and schedule showing leads to you, consumer referrals from HAR.com to your Web site and the number of times your listings are viewed on HAR.com.

The Listing Traffic & Activity Report includes listing traffic,

leads, schedule showing requests and allows you to view

the web traffic to your current active listings on HAR.COM

including the number of times each of your listings detail page,

photo gallery, map video and virtual tour have been viewed

on HAR.COM.

Improved STAR Report and

Listing Traffic & Activity Report

Page 8: Har Agent Tools (Expo)

Where Do My Listings Go?HAR Members Portal => Tools Menu => Online Marketing Tools sub-menu => REALTOR Listing

Distribution

Page 9: Har Agent Tools (Expo)

Upcoming Educational OpportunitiesThe following courses are part of our new Social

Media Series which began in July 2009 for MCE credit:

• Real Estate Blogging 101• Real Estate & Facebook 101• Real Estate & LinkedIn 101• Real Estate & Twitter 101• Real Estate & Video 101 (Using your Flip to List)*• Coming Soon: Real Estate & the iPhone 101*

Social media skills are now part of the tool set successful Realtors must use in their marketing efforts. Upon completion of all five courses in HAR’s social media series (in

any order), members will receive a certificate of completion and be named a “HAR Social Media Pro” or SMP for short. The cost of each class is $20.

• Members will be able to take either the Video orthe iPhone to earn the SMP designation.The iPhone class is estimated to launch

in Oct/Nov 2009.

Page 10: Har Agent Tools (Expo)

Marilyn M. Maxwell

Technology Training Specialist

[email protected](713) 629-1900 x 288

Desiree Savory“Your Personal Computer

Coach”Technography Solutions

[email protected]

(713) 557-1531