happy paths: ux tested, unicorn approved -- katie swindler
TRANSCRIPT
Happy Paths:UX Tested, Unicorn Approved
Katie Swindler, UX Director
Red route
Red route
27%More Reliable
10%FASTER
6%Less Accidents
Bus Route Improvements
Red route
Red route
Critical +/OR
frequent
Business Goals & User Goals
Red route
Red route
Red route
Red route
Red route
It takes our users
32 StepsTo set up voicemail
On our competitor's System it only takes
7 Steps
404 Error Page404 Error Page
Get a DemoGet a Demo
“Get a Trial” is last in list so it’s a natural path right
to goal
VEW NEXT FEATURE
In conclusion
Red route