Andrew Zimmern

FRAMEWORK

The term gift refers to anythingthat make the other happier.

WHAT IS A GIFT

?

AN EXPERIENCE GIFT IN A BOX

SMARTBOX

CHARITABLE ACTIVITIES

TRAVELLING

TRIP OF DOING GOOD

+

DOING GOOD ACTIVITY IN A FUN WAY WHILE TRAVELLING.

SMARTBOX DIFFERENTIATES INSOCIAL RESPONSIBILITY.

CHARITABLEACTIVITIES

VALUE PR0POSITION

WHO ARE THESE TRAVELERS

FAMILY STUDENT RETIRED PEOPLEGROUP OF FRIEND

NEW FRIENDLEARNING NEW SKILL

SHARE HAPPINESSSKILL SHARETRAVEL LIKE LOCAL

NEW EXPERIENCE

CHARITIES TRAVELERATTITUDE & MOTIVATION

RESEARCH

1st. 2 nd.

3rd.

The results > 2,000,000 results

1st. CANADA2nd. UNITED KINGDOM3rd. UNITED STATE

REGIONALINTERESTED

MILANTORINOROME

1st.2nd.3rd.

CHARITABLE ACTIVITIES

1st.

3rd.

2rd.

20082004 2012

PROJECT TYPE

CHARITABLE ACTIVITIES MARKET

More than

provide oversea in

200800

countries

Western Europe

5%

10%

5years

62% 56%56% 53% 28%

WOULD LIKE TOTRY A HOLIDAYINVOLVINGWITH THISCOMPONENT

of adults6%

of that had already done

2006to be worth

million

Estimated

US$

150

INTERVIEW CHARITABLEACTIVITIES TRAVELLERS

LUCA

TOEY

“I’m travel on budget” “I love it”

“Feeling good” “Participate something different”

“I know how they feel” “Learning something new”

“Just for fun”

GIFTYGUILERMO PRINCE

KHING MAY JOM

1 week with Urban culture research

general maintenance

general maintenance

3 months

Agriculture

in France

1 month in Rome

in Chiavari3 weeks

Agriculturein Chiavari2 months

Sanitation with during disaster1 day

environment

1 dayanimal rescue

animal rescue

during disaster

with

1 day at animal shelter

1 daycompany

1 day with company

animal rescue1 day in Japanteaching English

1 day in Japanteaching Art

1 daygeneral maintainien

nature reservation

with

with3 days

company

“Love to travel with the local touch”

INTERVIEW CHARITABLEACTIVITIES TRAVELLERS

INTERESTING CASE

Number of employees : 4,227

Business type:Integrated energy and petrochemical, national’s energy company

PTT PUBLIC COMPANY LIMITED

“I love it”

SELF MOTIVATION

CROWFUNDED

COMPANY INVOLVEMENT

GIFTY

Self motivation & Company involvement

Activity : animal rescueSkill require : swimming Note : She invited 2 friends to joinSharing her experience on

Activity : Food donateNote : She share her wishcrownfunding for pet food .Afterthe activity she posted and sharedher trip on

Activity : DeforestationNote : She joined this activity with her company for employeeengagement and promoting CSR.

“Participate something different”

MAY

1 day during disaster

1 day with company

animal rescue

Company involvement

1 day at animal shelter

with1 daycompany

company

Company detail

SKILL NEED

SPECIALIZE

NEED SOMESKILL

EVERY ONECAN DO

HALF DAY 3 DAY WEEK MONTH1 DAY

Charity work

Help in House

Organic farm stay

Environment&Conservation

Non organic farm stay

Home stay

Faith-based

Language practise

Teaching

Computer internet

International Aid

Medical Problem

Orphanage Program

Teaching Problem

HomelessAnimal care

Cooking/Shopping

Disaster Relief Helping in TouristsHeritageHuman & Civil right

Emergency service

Boat

Gardening

Baby sitting/Child care

General maintenanceDomestic Violence

Art project

BuildingDrugs &Addiction

Farming

Eco project

POSSIBLE ACTIVITIES

POSSIBLE ACTIVITIES WHICHCAN APPLY TO PROJECT

SKILL NEED

SPEC

IALI

ZEN

EED

SO

ME

SKIL

LEV

ERYO

NE

CAN

DO

HALF DAY 3 DAY WEEK MONTH1 DAY

Charity work

Help in House

Organic farm stay

Environment&Conservation

Non organic farm stay

Home stay

Faith-based

Language practise

Teaching

Computer internet

International Aid

Medical Problem

Orphanage Program

Teaching Problem

HomelessAnimal care

Cooking/Shopping

Disaster Relief Helping in TouristsHeritageHuman & Civil right

Emergency service

Boat

Gardening

Baby sitting/Child care

General maintenanceDomestic Violence

Art project

BuildingDrugs &Addiction

Farming

Eco project

CUSTOMER JOURNEY MAP

Agriculture Chiavari7 daysCHARITABLE ACTIVITIES

CUSTOMER JOURNEY MAP

QUESTION

ACTIVITY

TOUCH POINT

ISSUE AWARENESS RESEARCH REGISTRATION CONFIRMATION TRIP SHARE

What is it? Which organization? What I can do?Where?How I can join?

Searching ComparingFinding reference

Create user profile Sending a request Checking mail box Sharing experience on social media

Sharing experience on social media

How can I pay? -When they will respond?-Are they trustable?

Do they available? What can I do?How can I do?

How can I keep in touch

PRE JOURNEY JOURNEY POST JOURNEY

CUSTOMER JOURNEY MAP OF CHARITABLE ACTIVITIES

SELECT &CONTACT

CUSTOMER JOURNEY MAP

CUSTOMER JOURNEY MAP OF SMART BOX

QUESTION

ACTIVITY

TOUCH POINT

ISSUE

Sharing experience on social media

What can I do?

Sharing experience on social media

PRE JOURNEY JOURNEY POST JOURNEY

AWARENESS RESEARCH REGISTRATION CONFIRMATION TRIP SHARE

-Where I can get it?-Which brand I should buy?

Which box? How to activate? -Where is review? -Do they available? How can sharemy experience?

-Select brand-Set up budget

-Comparing theexperience andprice

Activate Choose experience Sending a request

SELECT &CONTACT

OPPORTUNITIES

ISSUE

OPPORTUNITY

AWARENESS

Smartbox customer journey

Area of opportunitiesVolunteering customer journey

RESEARCH REGISTRATION CONFIRMATION TRIP SHARING

PRE JOURNEY JOURNEY POST JOURNEY

SELECT &CONTACT

CUSTOMER JOURNEY MAP OF SMARTBOXCUSTOMER JOURNEY MAP OF CHARITABLE ACTIVITIES

AWARENESS & ACCESSIBILITY

RECOMMENDATION RECOMMENDATION

CUSTOMIZATIONEXTENDING AN EXPERIENCE

CONCEPT

CONCEPT IDEA

Happy Gift Boxes include charitable activities in travel destinations offered by Happy Gifts local NPO partners. The experiences are either

community or conservation activities for travelers to participatefor a half or one day.

FUN TRIP OF DOING GOOD

A diary book in the gift box is for making travelers' memories everlasting while the digital Happy Gift App enables also sharing

your experiences with friends.

UNIQUE PROPOSITION

FUN TRIP OF DOING GOOD

CHARITABLE ACTIVITIESTHAT EVERYONE CAN JOIN

FLEXIBILITY OF PLACEAND TIME

SUPPORT NPO BY ACTIONAND DONATION

BUSINESS MODEL

Operation cost& profit

To motivate and have morepartner in many locations.

which organizeactivities to travel

NPOSMARTBOX

ALL PARTNERS

40% 40%

20%

$$

FUN TRIP OF DOING GOOD

ACTIVITIES DIARY

INSTRUCTION& DIARY BOOK

LIST OFACTIVITIES

HAPPY GIFT DIARY BOOK

INSTRUCTION PART-Activate code-How to access to Happy gift service work through smart device.-How the access to Happy giftservice instruction( written-version)

-Personal diary-Postcard

HAPPY GIFT DIARY

HAPPY GIFT BOX

CONSERVATION COMMUNITY

COMMUNITY ACTIVITY

Community gardening Community event staff

Distribute food and cookReconstruction

Elderly care

CONSERVATION

Clean the beach Animal rescue

Clean the forest DeforestingForest firebreaks

Clean the river

TOUCHPOINT

Main access toall usersProvide contentsand activitiesCommunity of happy gift

Access to servicePersonal diary

Access to serviceCommunitySharing toolAccess to donation

WEB PLATFORM APPLICATIONPHYSICAL

STAKEHOLDERS

Idea storeHotel

Community

Applicationdeveloper

Internal staff

Webdeveloper

Diary book

Church Post office

City informationpoint

Online Payment

Communitycenter

KEYRESOURCES EXTERNAL

SUPPORT

CHANNELS

PRIMARY

NPO Traveler

DISTIBUTION CHANNELS

Idea store

Hotel

Post office

Church

City informationpoint

Communitycenter

SCENARIO

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

HI CHIARA,HOW ARE YOU?AHHHOKAY WILL SEND ITTODAY.

I FORGOT MY SWIMMINGSUIT.COULD YOU SENDIT TO ME BY POST.

AVAILABLE AT

for more information visit www.happygiftby smartbox.com

NEW EXPERIENCEFun trip of doing good

EXPERIENCE GIFT YOU CAN GIVE TO SOMEONE YOU LOVE

FUN TRIP OF DOING GOOD

Scan me I can tell you more

GET A CLUE

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

Buyer

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIOPAPA HMM INTERESTING!!

MAY BE I CAN SEND IT TO CHIARA.

AVAILABLE AT

for more information visit www.happygiftby smartbox.com

NEW EXPERIENCEFun trip of doing good

EXPERIENCE GIFT YOU CAN GIVE TO SOMEONE YOU LOVE

FUN TRIP OF DOING GOOD

Scan me I can tell you more

GET A CLUE

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

Buyer

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIOPAPA

FUN TRIP OF DOING GOOD

UP COMING EVENT

Conservation activities22July 13 Clean the beach in Sicily 24July 13 Deforestation in Dolomiti Bellunesi

Community activities21July 13 Cook for poor kids in Turin26July 13 Green city in Milan

HE RECEIVES A NOTIFICATIONOF UP COMING EVENT FROM HAPPY GIVE

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

HE DECIDES TO SEND CHIARA A NEW GIFTEXPERIECE WHILE SHE STAYS IN SICILY

REGISTER CODE

HAPPY BIRTH DAY

HAPPY NEW YEAR

CREATE YOUR OWN

SEND A SPECIAL NOTESELECT OCCASION

BUYER

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

LOVE YOU AND HAVE ANICE HOLIDAY FROM DAD

CONFIRM

YOUR TEXT

PAPA

SPECIAL NOTE

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

Buyer

Buyer

Buyer

Receiver

Receiver

Receiver

HE REGISTER A CODE AND SENDCHIARA A SPEACIAL NOTE

AT HOME,HE ENTER TO HAPPY GIF WEBSITE

Please download our app.

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

SPECIAL NOTE

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

Buyer

Buyer

Buyer

Receiver

Receiver

Receiver

Chia

raWOW!!!I GOT A GIFT FROM PAPA

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

ACTIVATE YOUR GIFT

LOVE YOU AND HAVE ANICE HOLIDAY FROM DAD

PAPA

SPECIAL NOTE

Chia

ra

SPECIAL NOTE

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

Buyer

Buyer

Buyer

Receiver

Receiver

Receiver

SHE SO EXCITEDTO REGISTER AND SEEWHAT IS INSIDE.

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

TIME FOR GOOD

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

ARE YOU READYFOR A FUN TRIP

Chia

ra

SHE USE HAPPY GIFT APP. TO SCAN AND LERN MORE ABOUT THE GIFT.

22/08/13

GARDENING

CLEAN THE BEACH

CLEAN OUR CITY

CLEAN THE RIVER

GARDENING

DEFORESTATION

ANIMAL CARE

CLEAN THE RIVER

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

CURRENT LOCATION

DESTINATION

TIME FOR GOOD

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITYACTIVITY DATE

CHIARA FINDING A ACTIVITES.

ACTIVITY LENGTH

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

TIME FOR GOOD

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

DONATESO GOOD

56 400€

LOCATIONORGANIZATION PEOPLE

DESCRIPTION

LOCATION

ORGANIZATION

PEOPLE

MYDIARY

SHARE

SHARE MY GOOD

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

Receiver NetworkA

Community

Network B

Receiver

DONATE

O 15TOTAL 15€

€€€

DONATE

Community

HOW NICE THIS LITTLE KID I WANT TO SHARE THIS MOMENT.

Chia

ra

ON THE OTHER HAPPY GIFT NETWORK PHONE

GET A CLUE SPECIAL NOTE TIME FOR GOOD SHARE MY GOOD SEND YOU BACK

SCENARIO

SHARE MY GOOD

SUPPORT PROCESS

LINE OF INTERACTION

LINE OF VISIBILITY

To From

POST IT DIGITAL

I

Buyer

Buyer

Thank youPAPA

I had awonderful

trip

PAPA

Chia

ra

Thank youPAPA

I have awonderful

trip

DIGITAL POSTCARD FUNCTIONAVAILABLE IN HAPPY GIFTAPPLICATION

Receiver

Receiver

SPECIALEVENT BOX

FUTURE DEVELOPMENT

New activities while travelling.Doing good in a easy way and in a short time.

Differentiates insocial responsibility.

New selection of employees incentive.New way to show asocial responsibility.

Receive more help.Receiver more donation.New channels to promote NPO itself.

VALUE & POTENTIAL

FUN TRIP OF DOING GOOD

NPO Traveler Company

GET A CLUE

Buyer

TIME FOR GOOD

BLUEPRINT

SPECIAL NOTE SHARE MY GOOD SEND YOU BACK

TITLE

EVIDENCE

FRONT OF STAGEINTERACTION

BACK OF STAGEINTERACTION

SUPPORTPROCESS

AIM OF SERVICE

-Create an awareness -Personalize and customize for Special occasion

-Flexibility-Easy to access-Wide range of possible activity to any travel.

-Create awareness-Collaboration-Motivate and getmore partner

-Create feedback to buyer and build uprelationship.

LINE OF INTERACTION

LINE OF VISIBILITY

Receiver NetworkA

Network B

Buyer ReceiverBuyer Receiver

Are you ready fornew experience

Thank you

FUN TRIP OF DOING GOOD

BACK UP SLIDE

KEY WORDS:PARTICIPATING RESPONSIVE LEARNING COLLABORATIVE SOCIAL

Booked

Organization partners

organization

Giving Donation Support

Activate Createaccount

MONDAY

Shipping

SYSTEM FLOW