74%

47%

13% 15% 26%

Any Fireworks

Live Fireworks

Only

TV Fireworks

Only

Both None

Plan to Watch or Watched Any Fireworks for Fourth of July 2015

In honor of our nation’s 239th birthday, the latest EOVC poll explores consumer behavior around fireworks (live and televised) and viewing of patriotic TV shows and movies over the 2015 Fourth of July holiday weekend.

Three out of four EOVC panelists planned to watch or watched any Fireworks.

47% attended or planned to attend a live display and one in four planned to

watch a televised fireworks display. Washington, DC’s “A Capitol Fourth” celebration was the most popular televised display.

However, an equal amount of viewers noted that they were not sure what they were going to watch and would “see what was on,” suggesting significant potential for programmers to capture channel surfers looking for a good fireworks display to watch.

One in Four Americans Watched Televised Fireworks

on the Fourth of July 2015

23%

18%

14%

6%

16%

24%

A Capital Fourth, Washington DC

Local Televised Fireworks Display

Macy's Fourth of July Fireworks Spectacular

Boston Pops

Other

Don't know/not sure/whatever is on

Plan to Watch Televised Fireworks for Fourth of July 2015

Among those who watched or planned to watch televised fireworks

18% of EOVC panelists said there were movies or TV shows they

associate with Fourth of July. Predictably, considering its name,

Independence Day is the movie most often associated with Fourth of July.

The results above are based on responses of 983 EOVC panel members surveyed between July 1 and July 5, 2015.

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36% 7% 7% 6% 4% 6% “War Movies” (Not Specific)

Movies/TV Shows Associated with Fourth of July Among those associating movies/TV shows with Fourth of July