happiness as your business model
Post on 18-Sep-2014
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Happiness as Your Biz Model
why happiness?
welcome to the ‘me’ era
but it’s not just the millennials...
...every ‘generation’ seems to be searching for happiness...
pampering and relaxing
leisure time and hobbies
work/life balance
world travel and adventure
health and fitness
books
movies
what movieisn’t aboutthe search
for happiness?
happiness is a multi-billion dollar industry
people are very conscious of every decision they make towards becoming happier
so, how does your business fit into this?
the sad truth is...
while this is how companies see themselves.
this is how people talk about them.
the craziest part of all of this is that
companiesare
run bypeople
people who, like everyone else, are pursuing their own happiness...
so, then, what makes people happy?
what makes people happy?
•autonomy (feeling that your activities are self-chosen and self-endorsed)
•competence (feeling that you are effective in your activities)
•relatedness (feeling a sense of closeness with others)
•self-esteem (set-point, or the person’s natural propensity to happiness)
from the Journal of Personality and Social Psychology, published by the American Psychological Association (APA).
autonomy
autonomy includes:
•feeling in control of one’s surroundings
•understanding one’s own resilience
•feeling of agency
•empowerment
competence
competence includes:
•confidence in one’s abilities/knowing one’s strength’s
•feedback from others on one’s performance
•learning and growing skills
•self-actualization
•doing meaningful work
•getting into flow
relatedness
relatedness includes:
•interacting with others
•connecting with people and connecting people
•giving to others/being generous
•feeling loved
•emotional security
•acknowledgement and support (mentorship)
self-esteem
self-esteem includes:
•your ‘set-point’ or natural (genetic) confidence level
•something you can work on through cognitive behavioral therapy, meditation or medications
•not influenced from the outside world, but apparent when triggered by events from the outside world
what are the barriers to happiness?
barriers to happiness
• fear (anxiety of failure, ignorance, mistrust)
•confusion (noise, paradox of choice, lack of good information)
• loneliness (isolation, disconnection from others)
• lack of control (feeling of loss of control over one’s life and surroundings, secrecy, loss of agency)
•struggle for survival (basic needs not met)
fear
contributors to fear
•ignorance
•misinformation
•insecurity
•inexperience
•fear-mongering
•mistrust
pew internet research noted that the majority of people ages 50+ who are not online are not online because of the scary stories they hear.
confusion
what leads to confusion
•paradox of choice
•noise ratio
•lack of clear information
•secretiveness
•half-truths
loneliness
what causes loneliness
•isolation
•distrust of others
•fear of rejection
•lack of acceptance
•insecurity
lack of control
what leads to lack of control
•loss of control over the circumstances of one’s life
•loss of agency
•withheld information
•secrecy
•uncontrollable circumstances
struggle for survival
remember maslow’s hierarchy of needs
you can’t
get here
without all of these being taken
care of
and your business model?
in order to be an agent of happiness, you need to either create the environment for happiness OR intervene in the barriers to happiness...
ideas?
http://www.slideshare.net/missrogue
About those rockin’ images• Many of them are purchased from iStockPhoto.com (yay! iStockPhoto is an
awesome Canadian company!)
• Except for:
• book covers, movie posters (from Amazon.com)
• And the Flickr photos used from:
• Starbucks Cup: http://www.flickr.com/photos/mjb/118418786/
• Starbucks Globalism: http://www.flickr.com/photos/thorinside/55362248/
Tara [email protected]
415.694.1951skype: tarahunt747
www.citizenagency.comwww.horsepigcow.com (tara)