happify!
DESCRIPTION
a happiness tracking app, recording happy moods, happiness triggers, and good memoriesTRANSCRIPT
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
eden strategy institute
create happiness by appreciating & sharing the little things in life
WHO
1.9m busy PMETs &
Higher Ed in SG+ who
may neglect the little
things in life
HOW
HAPPINESS JOURNAL
GEOTRACKING
SHARING HAPPINESS
WHY
We’re not happy.
City operators don’t have
emotional data by locations.Let’s all boost
happiness!
LOCATION-BASED SOCIAL NETWORKING
DY
NA
MIC
HA
PPIN
ESS D
EVELOPM
EN
T
Positive Thinking
Mappiness
Gratitude &Happiness
Happiness Tips
Headspace
CBTRefereeBejewelled
: 598 ratings
Foursquare: 2,068 ratings
GratitudeJournal: 3,254 ratings
Live Happy:
347 ratings
Path: 2,193 ratings
Competitive Position
Possible revenue streams
• Free for first 100,000 downloads?
• Transactions (e.g. 1‐touch taxi booking to Happiness hotspots)
• Discount programs for Hotspots check‐ins
• Reward programs for loyal Happyfiers
• Sponsored banner (e.g. Google Doodles)
• Sponsored links
• Users agree to privacy settings
• ‘Live’ API (e.g. for early warning, service quality tracking)
• Trouble‐shooting (e.g. how traffic / healthcare / weather / energy consumption / cell coverage affects Happiness)
• Consulting:
• Competitive benchmarking
• Identifying new customer segments
• Customized Happiness Campaigns
• Service recovery
Stage I
Stage II
Stage IV
• Premium version:
• Skins
• Reminders
• Community
• Discounts, etc.
Stage IIIDATA PLAY
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
1. HAPPINESS PUSH: Prompts in your neighbourhood
Herd instinct
Savings
Convenience
Call to action
Happifyernear you!
Show Dismiss
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
2. HAPPINESS PULL: Looking for Happifiers?
Your own hotspots: Groupie or indy?
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
3. UPLOAD FORM: Noticing the Little Things
Altruism / Collectors’ obsession(Much more powerful than ‘Likes’!)
Scrapbooking function for creative expression
Link to socmed
Nudge genuine happiness
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
4. PATTERN LOGGING: Encourage positive behaviors
Positive reinforcement when auto-logging behaviour patterns
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
5. MY HAPPY JOURNAL: Relive my happiest moments
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
6. YOUR HAPPY JOURNAL: Learn what makes my loved ones Happy
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
7. MY HAPPY CIRCLE: Happifyers and Happifyees!
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
8. EXPLORE HAPPINESS: What makes everyone else Happy?
Get inspired to create Happiness Goals for yourself!
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
9. HAPPINESS REMINDERS: Happy remedials
Consistency principle
Needs fulfilment
Call to Happy Action (Call/mail)
www.edenstrategyinstitute.com COPYRIGHT Eden Strategy Institute 2012
10. It’s up!
www.edenstrategyinstitute.com/happy