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Our Mission: We inspire people to be happier and more resilient.

Reflective LearningA platform for science-based change and self-improvement.

Doug HenschPresident & COOdoug@happier.com703-930-9637

Problem Rates of depression are up 10x in last 50

years Indirect costs are said to be about $80

billion/yr Depressed employees use 4x more

medical services Self-improvement books are selling more

than ever Lower levels of happiness over last 40

years

Existing solutions are expensive, ineffective, time-consuming, and very inconvenient

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Marketing Trends3

Market Overview4

Parenting

Self-Improvement

TutoringWellness

Mental Health

0

2

4

6

8

10

12

14

2000 2005 2010 2015

Self-Improvement Market Size (in Billions)

Solutionhappier.com - A personal trainer for

your happiness Personalized data analysis and tracking Confidential online access Instant, personalized feedback Monthly subscription iPhone app

5

46%

45%

9%

Public Beta: happier.com6

11/01/2008

12/01/2008

01/01/2009

02/01/2009

03/01/2009

04/01/2009

05/01/2009

06/01/2009

07/01/2009

08/01/2009

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000 15% of all new visitors register

Almost 10% of registered users converting to paid subscriptions

Lifetime revenue estimated over $100 per sub

Practitioners paying $199.99/yr for listings

25% of Webinar attendees pay for subscriptions

B2B Clients include: Paychex New Extended Warranty

(NEW) UC Davis Google

$4.99/mo

$99.99(lifetime)

$29.99/6 mos

Registered Users

Management Team7

Exclusive Advisor, Dr. Martin Seligman: Robert A. Fox Leadership Professor of Psychology at the University of Pennsylvania, and the founder of the field of Positive Psychology. Dr. Seligman is also a best-selling author, including books such as The Optimistic Child, Learned Optimism, and Authentic Happiness.

Richard Peterson, CEO35 years of experience in consulting and risk management. Former CEO of Penn Capital Insurance Co.

Doug Hensch, President & COOAlmost 20 years in product development and human resources consulting at Nextel, AT&T, & Sprint.

Andrew Rosenthal, VP - MktgBackground in research and business development at the University of Pennsylvania.

Marketing & Growth Strategy

Focus on consumers SEM contextual Email marketing Paid blogs

Corporate customers & affiliates Health insurance EAPs Affinity groups

National PR efforts Expand B2B offerings Go mobile

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Competition9

Financial Projections10

1 2 3 4 5

$(10,000,000)

$-

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

gross profitebitda

Funds Requested & Use of Proceeds

Series A – $2 million1. Product development – focus on UX2. Marketing – expand programs and

continue testing3. Marketing and product development

headcount

11

Joan in Rowayton, CT12

“I just love happier.com. My clients achieve results much more quickly and easily when they make even minor adjustments in attitude, to brighten their perspectives on life.”