hanz de fuko - poland by: cang pham & hanh nguyen
TRANSCRIPT
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HANZ DE FUKO - POLAND
By: Cang Pham & Hanh Nguyen
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Started in San Francisco – February 2009
CEO – David Alfonso
COO – Christopher Zent
Concept – “One of A Kind”
Made in U.S.A
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POLAND
Population = 38.54 million inhabitants
6th largest country in Europe
70th largest in the world
Capital – Warsaw (1.7 million inhabitants)
Official language is Polish
Currency is Zloty (PLN)
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OTHER CITIES
Lódź (782,000)
Kraków (758,000)
Wrocław (639,000)
Poznań (576,000)
Gdańsk (462,000)
Szczecin (415,000)
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MARKET OVERVIEW
Adopt privatization and economic liberalization
Export partners:
Germany, the UK, the Czech Rep., France, Italy, the Netherlands,
and Russia
Economy Sector:
Services (63%), Manufacturing (33.3%), and Agriculture (3.6%)
United States and Poland
GDP growth 20% from 2008 – 2013
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ECONOMIC POSITION
2015, Economic freedom score is 68.6
42nd freest in the world
GDP = $815.5 billion
GDP per Capita = $21,214
Unemployment is 10.4%
Inflation = 0.9%
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ELECTRONIC COMMERCEOver 70% have Internet access
72% conduct online transactions
M-commerce
28% of smartphones users visit online shops
E-commerce growth 20% per year
2013, Poles spent $8.4 billion online
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HANZ DE FUKO QUICKSAND
Increasing the use of beauty products from herbs and
natural ingredients
High demand of grooming and fashion in Poland.
Competitors: Procter & Gamble, L’oreal
Opportunity to develop a premium hair product Hanz
de Fuko has marked a good market for organic
treatments, “one of a kind” hair care products.
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DISTRIBUTION & SHIPPING Shipping by airplane (2-3 weeks) to Warsaw. Sephora : 50 bottle to every Sephora store
(about 17 stores) Hair salons : 15 bottles to one hair salons
(about 10 salons) Giving 1,000 sample size of Hanz de Fuko for
free purchase gifts.
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PRICING & COSTS One of the best selling of the product line: Hanz de Fuko Quicksand (hair
gel style)
Quantity: 60ml
Price: €15.96
Direct of cost sales: € 5,470
Sephora Discounts: € 4,950 -- (€ 4.95 per unit)
Hair Salon Discounts: €593 -- (€ 3.95 per unit)
Sample products: €2,000 -- (€2/unit)
Shipping cost: €1,000 -- (1,000 unit) Sticky note: €500
Net profit: € 1,437 => €1.5/unit (10% ROI)
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PROMOTION
Personal selling: hair salon’s dealers
Social media: Facebook, Twitter, Pinterest,
YouTube,… (feedbacks, ratings)
Coupons: 10% of €50 purchase =>encourage
the purchase or sale of our products for the
first launching
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YOUTUBE
DanielAlfonsotv – 91,365 subs & over 9.9 million views
BluMaan – 207, 010 subs & over 12.8 million views
TheGentlemansCove – 119,401 subs & over 7.5 million
views
TheSalonGuy – 130,465 subs & over 17 million views