hany abou el fotouh_press quote_678 (14)

8/3/2019 Hany Abou El Fotouh_press Quote_678 (14)

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BC New Focus

ABC Egypt Newsletter

ABC News

BC New s Focus

ABC Egypt Newsletter

ABC-Egypt Welcomes its recently appointed CEO

ective Aug 18th, Mr. Mo-

amed Sherif Sharaf joined

BC-Egypt as the new CEO

nd Managing Director. Mr.

haraf comes with a long andolid experience in the bank-

ng industry at both the

egional and local levels. His

otal of 38 years experience

overs areas like Investment

anking, Corporate and Proj-

ct Finance, Retail Banking

nd features a strong Credit

ackground.

Mr. Mohamed

Sherief Sharaf

comes with a Solid

38 years exerience

n the Banking In-

dustryhroughout the past 2 weeks,

Mr. Sharaf held regular meet-

ings with the top manage-

ment team to learn about the

objectives, performance and

future plan of each unit.

Contents

Page 1

"..ABC

ABC

.

33 .

""

!..

C-our new BrandAwareness Ads!

ABC - Egypthas placed itsnew BrandA w a r e n e s sadverts inC -magaz ine .C-Magazine isthe first and

only EnglishMagazine inthe Middle-Eastentirely dedicated to movies. Themagazine provides news on thelatest film releases, informationregarding upcoming films as well asa nostalgic look back on classicalfilms.C magazine attracts a wide reader-ship and is aimed for all film fans of

all ages starting from 16 to 60 yearsolds, particularly those with thetaste for foreign films.The magazines main distributers

are Virgin and On the Run. It is FREE ofcharge and can also be found in all kindsof Coffee Shops such as Botshe Net,Beanos Cafe, Harris Cafe, Makani, Costa,Cilantro, Tuscano, La Blanca.....and

more.Covering all areas of Cairo, fromHeliopolis, Nasr City, to Mohandessein,

Dokki, Zamalek, Down Town, Maadi, andeven Highways (like the desert road tollstation.) the magazine is also present infast food chains such as Mc Donalds, andretail shops like Benetton, Game Valleyand Virgin Megastores.Finding that there is a need for the ABCbrand to be more visible and knownamong the younger age groups, the

magazine is the most adequate commu-nication channel to create a Buzzamong college graduates and youngproffessionals.

The Magazine is distributedby Virgin Megastores & Onthe Run.

ABC News 1-2

In Compliance 3


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ABC NewsBC in the Press

ABC - Egypt In The News

New Billboards placed in all Exxon Mobile

ABC-Egypt recentlycontracted new advertis-ng locations placed in allExxon Mobile gasstations. The newBillboards will have newlydeveloped creative mes-sages, in the help to

promote the Banksvarious retail services andmage.

The outdoor network willbe in all ExxonMobil stations with OnThe Run outlets,with approximately 1million visitors permonth.

MerghanyRoxyDokkyKorneish El Nile (El MalekEl Sleh)El Matar

Locations:

Press Coverage Jul / Aug

New Branches Opening July 08Press Coverage

ABC Mutual Fund Aug 08Press Coverage

9

7

Wedding Bells

Tarek SaeedDoaa Kotb

We wish the new bride and grroom

Everlasting Love and Happiness

ABC - Egypt Congratulates Mr. Essam

El Emam from the InformationTechnology Group , for the arrival ofhis newly born baby boy MotassemBeallah Essam. Please join in wish-ing Essam and his family a happyand fruitful future.

Its a boy!

Page 2

ABC - News


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In Compliance Complience Focus

ATerm in Compliance

Bridging finance: A shortterm advance to a customerpending the receipt by him offunds from another source

Capital adequacy: Measure ofthe financial strength of a bank.Tells you how much capital ithas relative to (as a percentageof) the money it has lent out,i.e. its assets. There are specificminimum levels of capital set byinternational banking rules.They are designed to make itpossible for banks to absorb a

reasonable amount of lossesbefore getting into deeptrouble. This, in order to pro-tects depositors

Cross-guarantee: Where agroup of companies borrowfrom a bank and that guaranteeeach other, the guarantee isknown as cross-guarantee

Demurrage: Charge made byshipping company or portauthority for failure to load orremove goods within the timeallowed

Hard-core: A situation whicharises when an overdraftaccount is in continuous debitbalance which never falls belowa certain level.

Page 3

ABC - Corporate Governance & Compliance

hany abou el fotouh_press quote_678 (14)

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