Hano JourneyLine

Thiyagarajan M, @mtrajan

Rajeef MK @rajeefmk

HanoVision - Makers spend almost all their time on making their crafts not running chores

Hano mobile app helps designer and hobby turned independent business manage their promotion (online) and sales (online and offline)

Simplify and tracking payments◦ Track Orders◦ Track Inventory◦ Track Shipping

Hano JourneyLine

Hano.in

Online Tools Ease Payment Collection in SMM, Easy Photo management Track Orders , Online + Offline

Slow Education - FTU challenges- Inventory – seems key

Hano Mobile App

May15 Jun 15Apr15Nov 14

- Marketplace & Community

- Repeat purchase online, not first - Brand important , artist centric - Between Seller, Buyer side. Focus on Seller

Photo management not key

Narrow segment –Jewellery

Mar 15

Top pain point seem getting new businessBehavior slow

Broaden segment Jewellery

Offline Not Useful

ArtIlaka – Unit of One

Crafters – US, Great VOC

All Online Sellers

Voice Of Customer

Jan 14

PreHano JourneyLine

BridgeVendor

Google Ads Test Positive

Interview with Customer, not a big problem

Pivot to horizontal purchase

SafeSME

5 Customer Interviews Problem not top 5

FlowPal

Surprises from customer interview“Eliminate non core distraction to create flow for startups”

Is non core problem (accounting, marketing, legal right)Is TAM big ? Is NEP right solution ?

10 customer interviewed ( tech, non-tech SMB) Few have problem, not top 3 or 5

Hano

Nov13 Dec13Oct13Sep13Aug13

Customer InterviewsFMH (SoulSante, Kitsch Mandi)