hannah rudman amb i tion intro sw

AmbITion Roadshow

Hannah Rudman

Wednesday, 22 July 2009

What do we hope to achieve today?

• excite!

• share!

• show!

• inform!

• network!


#getambition


http://artofdigitallondon.ning.com


http://getambition-ne.ning.com

http://getambition-ne.ning.com

3% world on broadband

now

10% in 18 mths

4bn mobile users by end

2009


Digital natives/migrants


Growing up at different times = different understandings of where we’re at


New audience behaviours:The Art of With



• Personalise



• Personalise• Participate



• Personalise• Participate• Co-produce



• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown



• Personalise• Participate• Co-produce• Create meaning

– Alan Brown’s latest research: WolfBrown

This affects:– Artistic practice– Organisations’ operations– Business models


Every business is digital

Every business is now a digital business

– Information is everywhere, and readily accessible

– our customers are online– we can’t control the message


Every business is digital“Company boards don’t recognise

what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s

been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social

IT - which they can’t control. Today’s technology is about

communities.” – Steve Prentice, Gartner

(IT Consultancy)

Every business is now a digital business

– Information is everywhere, and readily accessible

– our customers are online– we can’t control the message


Background to AmbITion • Arts Magnet research

proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities

• Sector needed holistic digital development:

• Artistic

• Organisational

• Business


We asked ACE for support• Thrive! was about

organisations being sustainable and resilient into 21st C - AmbITion was born

• AmbITion project...

• End of AmbITion project, Digital Britain report and ACE’s new focus on Digital Opportunities, digital content initiatives like 4iP: all provide a platform to talk about digital development


http://getambition.com




The AmbITion approach

•Risk assessment

•Audit

•Diagnostic

•Develop a formal Business Case

•Managed implementation

•Continuous reflection


Why does the AmbITion approach work?

• It’s not just about the technology!

• It’s not just about the enlightened individual

• Audit & Diagnostic is “cross-departmental”

• Business cases embeds thinking and learning

• Implementation is owned by the organisation

• It’s scaleable

• IT changes organisations


Show me the money?

• = £AmbITion consultancy +

• = £0, open source/free apps

• = redirected own funds

• = redirected, or chose to use G4tA funds

• = AmbITion funds, on strength of biz case


What digital developments?

• CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up

• Productivity tools

• Broadening digital channels and networks

• HD Digital content capturing / recording kit

• Upgrading networks

• Content


Ludus Dance’s 3 uses of film



1. Explaining their Products




2. Explaining the Process




2. Explaining the Process

3. Engaging with their audiences


E.g. Explaining Ludus Dance’s Products


Royal Liverpool Philharmonic’s key social media tools


new opportunity: organisational / operational efficiencies


new opportunity: monetise/fundraise differently


“The proper artistic response to digital technology is to embrace it as a new window that is eternally human, and

to use it with passion, wisdom, fearlessness and joy”.

Ralph Lombeglia, MIT


Thanks for listening!
