H A N N A F O R D H E L P S R E U S A B L E B A G P R O G R A M

F I G H T H U N G E R B A G M A R K E T I N G

T O O L K I TC h e c k l i s t , T e m p l a t e s & T i p s

W e ' re H e re to H e l p ! P ro g ra m M a n a g e r - B r i a n M c K e o w n - H a n n a fo rd @ b a g s 4 m y c a u s e . c o m - 6 0 3 - 3 8 0 - 9 3 3 9

W E L C O M E !

We’ve created this Marketing Toolkit to provide you with information and materials that can support and improve your outreach to friends, supporters and constituents.

The information and suggested content is easy to use. Simply copy and paste any materials that you like into your email program, social media accounts, and more! Quickly and efficiently spread the word to help drive awareness and donations to your organization throughout the program.

As you review the following pages and get familiar with our 4-step process (Educate, Communicate, Motivate and Celebrate), please remember these three suggestions:

You can easily copy and paste (make sure to paste and match s tyle ) any of the provided materials for your organization. Customize the language to fit your needs, or feel free to create your own message!

Utilize the Image Bank

– We’ve created a variety of

images for you to use as frequently as needed to support this program and increase your donations.

If you need any other information on the program, or assistance in navigating this toolkit, please do not hesitate to reach out to Brian McKeown by calling 603-380-9339 or emailing hannaford@bags4mycause.com.

The amount of donations and community connections you can create are endless and easy.

We look forward to seeing you succeed!

Let's Get Started...P A G E 0 1

P R O G R A M O V E R V I E WWelcome to the Hannaford Fight Hunger Bag Toolkit, and congratulations on being selected at your local Hannaford!Every $2.50 Fight Hunger Bag sold at your local Hannaford for your selected month will generate a $1 donation for your organization.

The information and assets provided in this toolkit are to support your efforts in raising donations and awareness for your organization.

To bring you success as the featured non-profit at your local Hannaford, we have laid out a four-step process: Educate, Communicate, Motivate and, finally, Celebrate!

CONTENT CHECKLIST

Weeks 1-2: EducateStart by educating yourself, your staff and your volunteers about the program and thisopportunity.Page 03

Weeks 3-4: Communicate Spread the word! Use our email template and press release draft to share the news in yourcommunity.Page 04

Weeks 5-8: Motivate It's GO TIME. Send your supporters to the store topurchase the bag and start raising funds for yourorganization!Page 05

+6 Weeks: Celebrate!6 weeks after the conclusion of your month in the program you will receive a check in the mailfor the funds you have raised.Page 06

Check out our Image Bank for social media graphics, images of the bag and more!

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E D U C A T EK N O W Y O U R O P P O R T U N I T Y

hannaford.bags4mycause.com

P R O G R A M F A Q s

Who does this program benefit?Food banks and food pantries that are local to each Hannaford location.

What is the cost of the Fight Hunger Bag?The cost is $2.50, with $1 of that purchase price going to support a benefiting non-profit.

Do you have supporting imagery?Yes, adding visuals to your communication is proven to make a difference – we have you covered. Click here to visit our Image Bank.

Where can the bags be found in the store?The bags are available at various registers and at the reusable bag rack. If you are having trouble finding the bag, ask the store manager where the Hannaford Fight Hunger Bag is located and they will be happy to show you!

How many non-profits benefit from the Hannaford Helps Reusable Bag Program?Every month, Hannaford contributes money to approximately 182 non-profits local to the communities in which each Hannaford serves. Recipient organizations change monthly based on the selections made by store leadership.

S A M P L ES T A F F

E M A I L

Subject: Exciting News! Hannaford Helps Reusable BagProgram

Dear

(Staff/Board/Volunteers), We are so excited to share

that (name of organization)has been selected to be a part of the Hannaford

Helps Reusable Bag Program, which is designed to make it easy for customers to contribute to their local

communitywhile supporting the environment.

For the month of (selected month), each time a $2.50 reusable Fight Hunger Bag is purchased at the

Hannaford located at (location), $1 will be donated to (name of organization). This is a great way to

raise awareness, support the environment and fundraise for our cause.

Let’s get started! We can begin by spreading the news to our friends and family. Call, send emails, and post

on social media. The more people who learn about the

T I P # 1Make email subject lines short and punchy. Keep

your visualsbright and engaging!

program and purchase the Fight Hunger Bag during the month of (month of selection), the

more money we willraise.

To learn more about this program, please visithannaford.bags4mycause.com.

Best,(Signature)

P A G E 0 3

C O M M U N I C A T ES P R E A D T H E W O R D

hannaford.bags4mycause.com

S O C I A L M E D I A P O S T S S A M P L EP R

E S SR E L E A

S E

Have you heard the news? (organization name) has been selected as the beneficiary of the @Hannaford Helps Reusable Bag Program! Each time the $2.50 reusable Fight Hunger Bag is purchased at

the Hannaford at (location) during the month of (month selected) we will

receive a $1 donation.

We're excited to share that every $2.50 Fight Hunger Bag purchased in (month) at the @Hannaford located at (location) will send a $1 donation to us! #giveback #dogood

Want to give back? Support the community and the environment! Go to the

@hannafordmkts located at (location) and purchase the $2.50 Fight Hunger Bag. We will receive a $1 donation for

every bag

sold in (month).

T I P # 2Include an image from our Image Bank and tag Hannaford in social posts to increase reach!

FOR IMMEDIATE RELEASE

(Name of organization) (Name, phone

& email)

(Name of organization) Celebrates Selection as a Hannaford Helps Reusable Bag

Program Beneficiary

(City, State) – (Name of organization) has been selected as a beneficiary of the Hannaford Helps Reusable Bag Program for the month of (month).

The Hannaford Helps Reusable Bag Program, which launched in April 2014, is a reusable bag program that facilitates community support with the goal to make a difference in the communities where shoppers live and

work.

(Name of organization) was selected as the (month) beneficiary of the program by store

leadership at the Hannaford located at (location). (Name of organization) will

receive a $1 donation every time the$2.50 reusable Fight Hunger Bag is purchased at this

location during (month).

“(1-2 sentence quote reflecting excitement about being chosen),” said

(name), Executive Director of (name of organization). “(Short quote on how

this donation will help you fulfill mission).”

(Name of organization) is a non-profit based in (city, state). Founded in (year), (name of organization) has (describe efforts in the

community). Learn more about (name of organization) by visiting (website).

For more information on the Hannaford Helps Reusable Bag Program, visit

hannaford.bags4mycause.com

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M O T I V A T EB A G S S O L D = D O N A T I O N $ R A I S E D

hannaford.bags4mycause.com

S O C I A L M E D I A P O S T S L A U N C H D

A YE M A I L

Happy (month)! Go to the @Hannaford located at (location) and purchase a $2.50

reusable Fight Hunger Bag to send a $1 donation to our

organization this month!

Support (organization name) this month! Visit your local @Hannaford and purchase a$2.50 reusable Fight Hunger Bag. For every bag sold we will receive a $1 donation. #dogood #giveback

Want to give back? Support the community and the environment! Go to the

@hannafordmkts located at (location) and purchase the $2.50 Fight Hunger Bag.

We will receive a $1 donation for every bag sold thismonth.

Subject: Launch Day: Hannaford Helps Reusable BagProgram!

Hello,

Today is launch day for the Hannaford Helps Reusable Bag Program! Starting today and for the entire month of (month of selection), when you purchase a $2.50 reusable Fight Hunger Bag at the Hannaford located at (location), $1 is donated to

(name of organization).

Our goal is to sell (goal of bags bought e.g. 200) bags, equivalent to $(insert donation

equivalente.g. $200) raised. We are confident that with the

help of our dedicated supporters, we can reach this goal.

We strongly encourage you to share this news withfamily and friends as well!

The Fight Hunger Bags are located on displays around the store and at the checkout. For more

informationabout the program, please visit hannaford.bags4mycause.com.

Thank you for your support,(Signature)

T I P # 3We recommend going into your local Hannaford to see how you can spread the word together!

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C E L E B R A T E !T H A N K Y O U & L E T ' S K E E P G O I N G

hannaford.bags4mycause.com

T H A N K Y O U R S U P P O R T E R S

Subject: Thank you! Hannaford Helps Reusable Bag Program

R E C E I V E D O N A

T I O NC H E C K

Hello,

We are excited to share that $(money raised) was donated to our organization through the Hannaford Helps Reusable Bag Program during the month of (month of selection)!

We would like to extend a HUGE thank you for your participation and support during our benefiting month of the Hannaford Helps Reusable Bag Program.

Whether you bought a bag or helped spread the word, we couldn’t have done this without you. The money generated through this program will help us to (share what you will do with the funds raised).

Thank you again for making this a fun and successful experience for (name of organization)!

Approximately 8 weeks after the end of your month in the Hannaford Helps Reusable Bag Program, we will mail

you a check for the amount you have raised!

Thank you to all who contributed and supported us during this month! We raised

T I P # 4Sustained communication keeps supporters engaged and interested!

$(donation amount) through the Hannaford Helps Reusable Bag Program!

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WE'RE HERE TO HELP!

BRIAN MCKEOWNPROGRAM MANAGER

603-380-9339

HANNAFORD@BAGS4MYCAUSE.COM

Hannaford.bags4mycause.com