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Occupy Wall Street Understanding a Movement HANNA SENDER SENIOR THESIS 1 | JULIA WARGASKI UPLOAD 2 | NOVEMBER 21, 2011

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Hanna Sender Senior Thesis 1 Upload 2 Julia Wargaski

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Page 1: Hanna Sender Thesis Upload 2

Occupy Wall StreetUnderstanding a Movement

Hanna Sender Senior THeSiS 1 | Julia WargaSki upload 2 | november 21, 2011

Page 2: Hanna Sender Thesis Upload 2

lies, lies & statistics

Page 3: Hanna Sender Thesis Upload 2

lies, lies & statistics

For a movemenT WHoSe rallying cry iS a STaTiSTic, THe occupy movemenT iSn’T abouT numberS aT all. The media (both covering and coming from the movement) have peppered their coverage with data, statistics, and facts. This bom-bardment of information is easily brushed off as lies, lies and statistics.

I aim to change that. I want to present the information in a way that will actually be mean-ingful. I have been creating prototypes and infor-mation system mockups for use in an interactive web environment designed to explore and under-stand the Occupy Movement (OWS).

OWS has evolved in the two months since its inception. This piece will be a tool for undersand-ing the core motivating issues as well as exploring the activity of OWS itself.

The information that will be covered can be divided in to four sections: influences, occupa-tions, the 99 and the issues. However, an under-standing of this movement can not be achieveed through linear hierarchical information. The four sections are fluidly linked through content and form so that the viwer may approach any issue from any angle.

Page 4: Hanna Sender Thesis Upload 2

JouranlistActivistWitnessInterpreter RevolutionaryOccupierDirty HippieEducated EliteParticipant Observer

WHaT iS my role in all oF THiS? OWS is happening now. That is why I was drawn to it as a thesis topic. And that is why I am struggling to define my role for this project. Participant Observation allows for a level of in-volvement that conventional journalism does not. But as I have done more and more research into the movement, I have also found myself tak-ing increasingly large steps back. I want to pass on this information with as much credibility and transparency as possible. So while I pay at-tention: I watch the live streams, I tweet and I discuss; I am not camping, not getting arrested and not participating in consensus building. I do not wish for my own beliefs and issues that I am most concerned about to dominate the piece. I want this movement to speak for itself. Liberty Plaza is a platform for discussion, not solutions. I want this piece to work in that same manner - to foster discussion, regardless of what I as the designer feel.

Page 5: Hanna Sender Thesis Upload 2

On the following pages you will find representa-tions of the information that will be included, a

general sense of how the systems wil be united and mock ups of various systems.

Working TiTleS: The Occupy Movement - UnderstoodUnderstanding a MovementThe Occupation in Numbers

audience:Those who do not know anything about the occupationSkeptics of the movementsThose unclear and confused by the motives of the occupiersThose who think this is a short term endevour and will just go away in the winter.

goalS:Bring more comprehensive information, backed by data, and empowered by connections and stories to the publicMotivate involvment, whether its camping, donating or just tuning in.Represent the movement without speaking for the movement.Draw connections between national economic and political is-sues and personal narratives.

Form:Web based interactive graphicmulti modalnon linear navigationslive dynamic updates

Page 6: Hanna Sender Thesis Upload 2

Information map. What information will be included, how they will connected, and what form they will be represented in. (Does not show the linking that will occur between modes.) The possible forms include: timeline, map, diagram/graphic system, text and image gallery.

The Occupy Movement

Occupa-

Major Events

policeactions

direct actions

Global

National

Local

Zucotti

Involvement

do-na-

money

goods

facebook likes

twitter followers

twitter accounts

websites & blogs

livestream views

Press

timelinemapdiagram thingtext

Working

number of groups

group

description

website

activity

members

what hap-

people there

arrests

coverage

live stream views

twitter activity

hashtags

news stories

media present

number of articles

who is covering

headlines

onlin camping

pro

- occupa-donors

consumers

facebook pages

livestream channels

location

date started

major events

working groups

donations

press

event

dates

people in-volved

what happened?

The 99

gallery

individual stories

personal testimony

their demo-graphics

their issues

demographics

website survey results

education level

employment

gender

wages

politics

social media use

add yourself

form

The Issues

theories Over Time Regionally

debt

wealthdistribution

jobs report

the crash

housing market

taxes

discussions

solutions

Page 7: Hanna Sender Thesis Upload 2

The Occupy Movement

Occupa-

Major Events

policeactions

direct actions

Global

National

Local

Zucotti

Involvement

do-na-

money

goods

facebook likes

twitter followers

twitter accounts

websites & blogs

livestream views

Press

timelinemapdiagram thingtext

Working

number of groups

group

description

website

activity

members

what hap-

people there

arrests

coverage

live stream views

twitter activity

hashtags

news stories

media present

number of articles

who is covering

headlines

onlin camping

pro

- occupa-donors

consumers

facebook pages

livestream channels

location

date started

major events

working groups

donations

press

event

dates

people in-volved

what happened?

The 99

gallery

individual stories

personal testimony

their demo-graphics

their issues

demographics

website survey results

education level

employment

gender

wages

politics

social media use

add yourself

form

The Issues

theories Over Time Regionally

debt

wealthdistribution

jobs report

the crash

housing market

taxes

discussions

solutions

Page 8: Hanna Sender Thesis Upload 2

The Occupy Movement

Occupations

Major Events

policeactions

direct actions

Global

National

Local

Zucotti

Involvement

dona-tions

money

goods

facebook likes

twitter followers

twitter accounts

websites & blogs

livestream views

Press

timelinemapdiagram thingtext

Working

number of groups

group

description

website

activity

members

what hap-

people there

arrests

coverage

live stream views

twitter activity

hashtags

news stories

media present

number of articles

who is covering

headlines

online camping

pro

du

c-

occupa-donors

consumers

facebook pages

livestream channels

location

date started

major events

working groups

donations

press

event

dates

people in-volved

what happened?

The 99

gallery

individual stories

personal testimony

their demo-graphics

their issues

demographics

website survey results

education level

employment

gender

wages

politics

social media use

add yourself

form

The Issues

theories Over Time Regionally

debt

wealthdistribution

jobs report

the crash

housing market

taxes

discussions

solutions

timelinemapdiagram thingtextgallery

Page 9: Hanna Sender Thesis Upload 2

The Occupy Movement

Occupations

Major Events

policeactions

direct actions

Global

National

Local

Zucotti

Involvement

dona-tions

money

goods

facebook likes

twitter followers

twitter accounts

websites & blogs

livestream views

Press

timelinemapdiagram thingtext

Working

number of groups

group

description

website

activity

members

what hap-

people there

arrests

coverage

live stream views

twitter activity

hashtags

news stories

media present

number of articles

who is covering

headlines

online camping

pro

du

c-

occupa-donors

consumers

facebook pages

livestream channels

location

date started

major events

working groups

donations

press

event

dates

people in-volved

what happened?

The 99

gallery

individual stories

personal testimony

their demo-graphics

their issues

demographics

website survey results

education level

employment

gender

wages

politics

social media use

add yourself

form

The Issues

theories Over Time Regionally

debt

wealthdistribution

jobs report

the crash

housing market

taxes

discussions

solutions

Page 10: Hanna Sender Thesis Upload 2

The Occupy Movement

Occupations

Major Events

policeactions

direct actions

Global

National

Local

Zucotti

Involvement

dona-tions

money

goods

facebook likes

twitter followers

twitter accounts

websites & blogs

livestream views

Press

timelinemapdiagram thingtext

Working

number of groups

group

description

website

activity

members

what hap-

people there

arrests

coverage

live stream views

twitter activity

hashtags

news stories

media present

number of articles

who is covering

headlines

online camping

pro

du

c-

occupa-donors

consumers

facebook pages

livestream channels

location

date started

major events

working groups

donations

press

event

dates

people in-volved

what happened?

The 99

gallery

individual stories

personal testimony

their demo-graphics

their issues

demographics

website survey results

education level

employment

gender

wages

politics

social media use

add yourself

form

The Issues

theories Over Time Regionally

debt

wealthdistribution

jobs report

the crash

housing market

taxes

discussions

solutions

timelinemapdiagram thingtextgallery

Page 11: Hanna Sender Thesis Upload 2

The Occupy Movement

Occupations

Major Events

policeactions

direct actions

Global

National

Local

Zucotti

Involvement

dona-tions

money

goods

facebook likes

twitter followers

twitter accounts

websites & blogs

livestream views

Press

timelinemapdiagram thingtext

Working

number of groups

group

description

website

activity

members

what hap-

people there

arrests

coverage

live stream views

twitter activity

hashtags

news stories

media present

number of articles

who is covering

headlines

online camping

pro

du

c-

occupa-donors

consumers

facebook pages

livestream channels

location

date started

major events

working groups

donations

press

event

dates

people in-volved

what happened?

The 99

gallery

individual stories

personal testimony

their demo-graphics

their issues

demographics

website survey results

education level

employment

gender

wages

politics

social media use

add yourself

form

The Issues

theories Over Time Regionally

debt

wealthdistribution

jobs report

the crash

housing market

taxes

discussions

solutions

Page 12: Hanna Sender Thesis Upload 2

Mock Ups. The following mock ups show different ways the information will be displayed. They cor-respond to the sections and forms outlined in the information map.

#occupy

people involved

money raised

press coverage

twitter activity

direct actions

Sep JanOct Nov Dec

Number of Occupations

November 5, 2011

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

$500,000

173

nationwide

#occupy

money raised

press coverage

twitter activity

direct actions

oakland

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

$14,000

press coverage

arrests

facebook likes

press coverage

people involved

twitter fo

llowers

DAY 27

speci�c occupation /time

As seen in the information map, ‘occupations’ may be viewed on many different levels and scales. This mock up shows a na-tional portait of the movement

While here we have a local camp’s breakdown. As often as possible, the navigation between modes will be as simple as the larger scale being incor-porated into the localized scale. i.e. the national map shrinking down in to the bottom of the frame.

The charts will all be dynamic. As you scroll through the timelines, everything changes correspondingly

Page 13: Hanna Sender Thesis Upload 2

political parties

regular social media use

wages

employment

education

67%

othe

rfe

mal

em

ale

30.9%

2%age

< 18

18-2

425

-34

35-4

445

-54

55-6

465

+

2.2%

7.2%10%

16.4%

37.9%

24.4%

1.9% genderyoutube

twitterfacebook 66.4%

28.9%73.9%

democratrepublican

independent

70.3%

2.4%27.3%

under $24,999

over $150,000$75,000 - $150,000

$50,000 - $74,999$25,000 - $49,999

15.4%24%

47.5%

11%2%

part time

homemakersdisabled

retiredunemployed

2.6%13%

20.4%

1.3%2.6%

full time 50.4%9.7%full time students

graduate school degree

high school degree or lesssome college

college degreesome graduate school

35%8.2%

21.5%

27.4%7.9%

not currently enrolled 73.3%26.7%currently enrolled

70.3%

the 99% demographics

arrests: 4000

facebook likes: 120,005

web traf�c/week:400,000

twitter followers: 104,209

Occupiers:1,716,700

demographics option AThe 99 ‘s demo-graphic data, as

well as graph-ics showing how

people are involved is one of the main

points that ties personal narratives

to statistical un-derstanding of the

situation. By follow-ing one 99er’s story

through demo-graphics, involve-

ment, and into the larger economic

issues, we can see a more compre-

hensive view of the movement.

relevant stat to demographic

relevant stat to demographic

relevant stat to demographic

relevant stat to demographic

relevant stat to demographic

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

Sep JanOct Nov Dec

$500,000

I am 24 years old and am $90,000 in debt from getting a college education. Why are we being punished with debt for getting a higher education, which is what everyone says we should do! College was supposed to make my life easier but now I can barely make my loan payments.I am the 99%!

the 99% storiesby clicking on the demo-graphic & tagged items in the narrative you go either

back to the “the 99%” page or to the “big pic-ture” economic factors

page. Search

the 99% stori

Page 14: Hanna Sender Thesis Upload 2

Possible Systems for displaying informationAKA “diagram thingy”AKA “graphic system”

‘75 ‘80 ‘85 ‘90 ‘95 ‘00 ‘05 ‘10

GDP in billions of

current dollars

Median Household Income

in thousands,2007 dollars

Unemployment ratein thousands of 2007 dollars

Corporate profits with inventory valuation and capital

consumption adjustments, in billions of dollars

national debt

housing report

Personal Debt

1979 - 2011

This version would show the information over a 30 year span. From here you could select the 10 year model or pick one of the factors to look into further. The purpose of these systems is to gather information of general trends, not details. (Specific detail could be seen by hovering over each mode.)

Page 15: Hanna Sender Thesis Upload 2

‘01 ‘02 ‘03 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11

Median Household Income

in thousands,2007 dollars

Unemployment ratein thousands of 2007 dollars

housing report

PAST TEN PAST TEN

GDP in billions of

current dollars

Corporate profits with inventory valuation and capital consumption adjust-ments, in billions of dollars

alternative symbol and style options:

Page 16: Hanna Sender Thesis Upload 2

Top 1%

‘83 ‘89 ‘92 ‘95 ‘98 ‘01 ‘04 ‘07

MEDIAN HOUSE-HOLD INCOME

MEDIAN HOUSE-HOLD INCOME

80% - 99%

60% - 80% 4th 20%

40% - 60%

MeanIncome

the size distribution of income, % share of income held by:

Here we see one factor, unpacked into the various elements that make up the issue. Know-ing the unemployment rate is one thing (9%) but understanding that the unemployment rate does not include an additional 8% of the population [who are either part time employed, but want to work full time, have been unemployed for longer than 6 months or have simply stopped looking] we begin to see a much larger picture of the economic factors.

In this system we see the wealth distribution and median incomes. The discrepency is immediatly obvious.

Page 17: Hanna Sender Thesis Upload 2

revieWer 1:Big system should be integrated into the mockupsScale of difference should be considered. Thousands versus Billions. Doesn’t think it needs to be mathmatically on scale but not visually misleading either

revieWer 2:Dot representation (bubbles) are the easiest way to

see the differences year to year and between the cat-egories. Much better, visually, to see that than the pie

charts from the earlier version. More intuitive.

revieWer 3:Thinks the graphic system takes too long to under-stand. Wants them to be side by side, not in circles.Thinks it works well when the numbers are extreme, not otherwise.

collected feedback

Top 1%

‘83 ‘89 ‘92 ‘95 ‘98 ‘01 ‘04 ‘07

MEDIAN HOUSE-HOLD INCOME

MEDIAN HOUSE-HOLD INCOME

80% - 99%

60% - 80% 4th 20%

40% - 60%

MeanIncome

the size distribution of income, % share of income held by:

revieWer 4:The overall look is great. Very clean, feels easy to navigate. The timelines presented are a little bit hard to figure out.

I can gather the overall picture of the information you are trying to convey, but I am unable to fully grasp the details,

which would help me to find the overall message you are arguing for. However, if you are planning on making more

details available by hovering over each mode, I believe this problem would be solved.

As far as the information presented, I this you cover the move-ment really well. I could hear more about the message. I know

is is covered to an extent, but is there a way to represent the rhetoric as well as the data behind it. I think that is a really

important part of this movement specifically, so is necessary in a complete coverage of it.

Page 18: Hanna Sender Thesis Upload 2