1960A young surfer named Duke Boyd stitches together a pair of nylon trunks tough enough to handle the waves. He sews a pair of little feet on the shorts, a subtle homage to one of surfing’s greatest moves. Established for surfers by surfers, a scrappy little start up called Hang Ten becomes the worlds first surf brand, helping to establish and define an entire genre of California lifestyle fashion and products. By capturing the sun kissed lifestyle and free spirited culture of California, Hang Ten has been winning over the hearts and minds of consumers for over 50 years. From Malibu to Montauk, Hawaii to Biarritz, Hang Ten has come to represent more then just a brand or a label, we embody the California spirit, a laid back way of life, “a coastal state of mind.”

THE ICON

Representing one of the most classic moves in the history of surfing, Hang Ten’s two feet icon is now globally recognized and has come to represent California’s surf culture throughout the world. For over five decades, these “two feet” have been walking around the globe and into the hearts and minds of consumers on all seven continents. Representing a history that no other surf brand shares, Hang Ten and these “two feet” were the pioneers. Together, they started it all.

OUR GLOBAL FOOTPRINT

With over 2000 retail partners worldwide and over a billion dollars in retail sales, Hang Ten continues to expand the brands footprint and product offerings all over the world. Hang Ten has reached global success in many countries including: United States, Canada, Mexico, Brazil, Hong Kong, Korea, Taiwan, Japan, China, Singapore, the Philippines, Malaysia, South Africa, and more.

Hang Ten will continue to introduce, share, and inspire the California dream to the rest of the world one foot print in the sand, at a time.

THE CONSUMER

The Hang Ten consumer is more of a psychographic then a demographic. A state of mind, more so then an age group. Well traveled, well read, and laid back, the Hang Ten guy and girl are passionate about music, art, travel, the outdoors, and pop culture. They are as comfortable walking around New York City in a pair of Chuck Taylor sneakers as they are barefoot on the sand in Biarritz. Confident, bold, and independent, they mix vintage with modern, but never take themselves too seriously.

While aware of trends and the world of fashion, they choose to follow their own innate sense of style. From the clothing they wear to the surfboards they ride, they buy Hang Ten and Hang Ten Gold products because Hang Ten represents their casual, refined, and relaxed lifestyle.

IN THE MEDIA

By utilizing the very best in traditional marketing vehicles, as well as all emerging digital and social media, we at Hang Ten are connecting with consumers across all mediums of communication to help tell our story, create brand awareness, and introduce our products to consumers. Using print advertising in the best and most relevant magazines and working with stylists and editors, secure editorial coverage and product placement. By creating digital content to connect consumers with our brand and story across multiple touch points, Hang Ten is not only connecting with consumers already familiar and loyal to the brand, but gaining new consumers across all product categories, ages and genders.

CELEBRITIES

At Hang Ten we understand the importance and influence that celebrities and trendsetters have on building and sustaining a relevant contemporary brand. These are the people who influence consumer choices on which brands to buy and what products they need and like.

Through celebrity gifting, product placement, and editorial coverage, we are connecting with these actors, musicians, athletes, and trendsetters who embody our unique culture, sensibility, and lifestyle.

HANG TEN GOLDHang Ten Gold is an elevated men’s and women’s modern, luxury apparel collection remaining true to it’s heritage and inspired by the original Hang Ten of the 1960’s and 70’s. The collections are designed in California using the most comfortable and highest quality fabrics. Defined by unpredictable details, graphic energy and quality craftsmanship, Hang Ten Gold offers beautifully constructed and wearable garments.

Well received by the retail community, Hang Ten Gold is targeting and selling to the best Department stores in North America including: Nordstrom, Bloomingdales, Neiman Marcus, and Saks. Hang Ten Gold has also found fans in premium specialty boutiques, selling to stores like Kitson, Fred Segal, Ron Herman, American Rag, and more.

children’s apparel

CHILDRENS APPARELDrawing from Hang Ten’s broad appeal across all age groups, Hang Ten Gold has added two new partners expanding into children’s apparel. Andy & Evan will debut the Hang Ten Gold Boy’s collection in Fall 2013 with a focus on durability, functionality, and a dressy, yet casual aesthetic. LamanBlu, credited for their eco-friendly designs, will launch the first Hang Ten Gold Girl’s collection in Spring of 2014.

“We are excited for the opportunity to work on this classic California lifestyle brand and are looking forward to expanding our offering of Hang Ten Gold apparel for girls.” -Holly Gibson Creative Director, LamanBlu “This is a unique opportunity to work with a 50 year old heritage brand and build a great collection of boys lifestyle clothing.” -Evan Hakalir Co-founder, Andy and Evan

HARD GOODSLaunching in the summer of 2013, Division 6 Sports will introduce California lifestyle products: bicycles, paddle boards, beach chairs, skateboards and more.

For this partnership, Division 6 Sports has called in a skate guru who worked with Hang Ten in the 70’s to bring back two skateboard models from the 1978 catalogue, as well as infusing authenticity, quality and integrity into all the hard goods.

“Everyone at D6 sports is very excited to be working with Hang Ten. Many of us here grew up with Hang Ten, just mentioning Hang Ten evokes a smile, and positive comments and feedback from the people we have spoken with.” -Ben Young Director of Marketing/Creative

SURFBOARDSThe re-introduction of Hang Ten surfboards requires that the boards be produced using the very best materials, shapes and designs in the market today, but still retaining the aesthetic and image of the 60’s and 70’s. Designed, manufactured and distributed by Rick Broderson & Company. Hang Ten surfboards offer consumers many choices from retro longboards to under nose shortboards.

“We have shown Hang Ten surfboards at several trade shows now and the reaction has been overwhelming. The decision to re-launch Hang Ten surfboards has been very well received and ensures the resurgence of Hang Ten’s legacy. “-Rick Broderson

SKINCARECoola, credited for their premium organic sun care products, will produce sun screen for Hang Ten using formulas with up to 97% organic inactive ingredients.

EYEWEARNothing says beach and sun more then a good pair of sunglasses. Produced by Identity Group, a leader in the industry for over 12 years, Hang Ten & Hang Ten Gold eyewear offers a range of technical lenses and frames with a focus on accents and classic styles for unisex appeal.

partners’s: Today & Tomorrow

PARTNERS:TODAY AND TOMORROW

Today Hang Ten has partnered with licensee’s, both under Hang Ten and Hang Ten Gold to offer men’s, women’s and children’s clothing, eyewear, skincare products, bicycles, surfboards, skateboards and paddle boards.

Hang Ten is actively seeking new partners to team with to eventually expand our brand offerings to include: performance apparel, accessories, footwear, swimwear, lingerie, denim, watches, jewelry, perfume, home furnishings, winter apparel, and hard goods.

By drawing from Hang Ten’s strong heritage and colorful history, we will continue to tell our story and continue to share our unique brand with a California state of mind.