handymen services
TRANSCRIPT
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Superman
Handymen Services
P r o m o t e r s :
J i g n e s h M a v a n i , 1 2 F 6 1
K e t a n K h a n d e l w a l , 1 2 M 6 4M o h t a s e e m S h a i k h , 1 2 M 6 7
Proposed to:
Dr. Raju Rathod
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ontents
1.Introduction
2.Present Status and Market Potential3.Type of Unit & Site Selection4.Cost of project5.Means of Finance6.Manpower requirement7.Administrative Expenses8.BEP (No. of calls required)9.Projected Financial Statements
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IntroductionA lot of repair and maintenance work is required to keep a house working properly and to
provide comfort zone to the occupiers. The vital services that are required by a house include
electrical work, plumbing work, carpentry work, painting work, etc. With time we have seen
that it is becoming increasing difficult to find electricians, plumbers, painters etc., unless you
have been in contact with such persons since years they are seldom available at your
convenience.
Lot of work can be performed by an individual without the need of an expert help, but work
involving main electrical lines of the house or mending an old piece of furniture would
require expert help. We are often trapped in no mans land and search for such expert help to
resolve our issues, and it is than that we realise that it is difficult to find such people.
Speaking from a personal point of view, we are never able to secure plumbing services
immediately when required, even if we find a plumber, he would be available after a couple
of days. This inspired the idea of developing a common platform which would provide
human resource to take care of such household activities. Often such small jobs in the house
become a pain for the occupants, and we are aiming to solve those issues by providing
handymen at their convenience at a reasonable price.
Exactly, Who Is, And What Is A Handyman?
Common Description
The handyman profession is not easy to define, for instance, if I were to say that a handyman
is a person who offers his home repairing talents for money, I would be right, but not very
helpful.
By listing the specific skills a handyman should have, I would be in hot water, as for every
skill I would have to add to the list of required talents, such as; electrical repairs, plumbing
repairs, tile work, locksmithing, etc.
No matter what, I'd be eliminating lots of handymen, and if I got more specific by listing job
sizes they would accept, painting a wall, painting a house, and so-forth, again I would be
lopping off more handymen with each increase in job choices.
Not all handymen are "Jacks (or Jill's)-of-all trades," as they come from all walks of life and
all sorts of interesting backgrounds. Some handymen come from a trade background with
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primary skills in, say, carpentry or the construction field. A few are electricians and
plumbers, although not as many as you might expect, given that the money is usually better in
those licensed and often unionized professions. Some are tile installers or roofers or appliance
repair people who, fill in the lean times with handy-work from their current customers or
referrals.
A handyman should be defined as a person that can do thejob or jobs you need done around
your home, and not someone who is capable of doing everything. So, naturally the more you
can do, the better your handyman business.
What a Handyman Does?
Simply and plainly, you solve problems. In general, your services are geared to home owners
who require small jobs completed around the house, such as installing a light fixture, fixing a
leaky faucet, cleaning out an area, or repairing a drywall.
As it relates to your extended skills and abilities, other jobs may be offered you, such as
painting, yard work, assembling or repairing furniture or equipment, removing junk, putting
down carpet, or just about anything else you can think of!
Needless to say, the most successful handymen enjoy a wide range of knowledge they can
draw on. If you want to start up a handyman business, you should be prepared to work in
many areas, including the following:
Plumbing,
Electrical,
Carpentry,
Painting,
Tiling,
Refinishing surfaces, etc.
Of course, you also need to know what your limits are. You'll need to be prepared to be
called on to do any number of other tasks as well, depending on your customers' needs.
That, in a roundabout way, is the nature of the handyman business, and what makes a
handyman so valuable, to many indispensable.
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Target Customer
The target customer would be everyone who requires any of the above mentioned services;
this would include households and offices. Anyone can call us for assistance and we would
provide the required services at pre-decided rates. Customer has to be a resident of Surat city,
as we would be confining our operation to Surat city, until we decide to expand to other cities
as well. Also, the customer will be provided with the estimated rates before any kind of work
is performed and only upon agreeing to the said rate, the work will be executed.
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Present Status and Market Potential
Basic Information
This is a relatively new concept in the Indian market and hence almost the entire work is
based up on calculated assumptions. The same kind of business model exists in foreign
markets, especially in the USA, where it is estimated to be $126 billion in the year 2007 and
is growing annually at a rate of 4%.
As Indian people are adopting western lifestyle, the expectation of this model being
successful is high. The increasing level of education and aspiration among the masses has led
to a situation where both, husband and wife are working and this provides a great potential
that can be exploited as the disposable income of the family has increased, and also they
would try to avoid doing such jobs on their own.
Currently there is just one such firm operating in India, Handymen India in Pune. The
services that will be offered to the customer through this firm are available in the market but
separately, i.e. a firm would provide only plumbing, painting, electrical, etc. hence by
providing a common platform to the customer for their varied needs, the probability of
success increases.
The expected number of customer call that we would service in the first year is between
1200-1300 i.e. 100 calls per month, and the expected revenue at the end of the first year of
operation is around 6, 50,0007, 00,000.
It is expected that the customer would be mostly from the upper middle class and higher
income groups during the first year, as the average fees that would be charged per visit would
be around Rs 500. Small scale offices which do not have full-time employee to take care of
their electrical, carpenting, etc. work are also expected to contribute heavily during the first
year of operation.
Marketing Strategy
The marketing efforts will be concentrated in Surat city only. The overall marketing budget
for the first year of operation will be Rs 50000.
The first marketing technique that would be used is handheld pamphlet that would be
distributed throughout Surat city at different time of the year. Pamphlet would be distributed
throughout the year, i.e. once every month but the location of distribution would be different
each month so as to cover the entire city within the budget. The cost of printing the pamphlet
is Rs 400 per 1000 copies, and we would be printing 4000 copies every month. Therefore,
Rs 2000 would be spent each month for pamphlet printing and Rs 19200 for the first year.
There are seven major zones in Surat city, each would be covered each month, and after the
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seventh month, five zones would be re-targeted depending upon the customer call from each
area.
The second form of marketing technique that would be used is advertisement in the local
newspaper. The said advertisement costs Rs 5000 per advertisement. We would be giving
advertisement in the local newspaper every four months and hence incur a cost of Rs 15000
for the first year. This form of advertisement would help in targeting the entire city at one go.
A part of the remaining amount would be used to give advertisement in the local cable
channel. This would serve as a support to the other marketing efforts as people tune in to
local cable channel to get news about their city.
The last form of advertisement would be sticking posters of the firm, giving details of the
services that we offer at various locations around the city. Areas like railway station, bus
station, bus stops, vegetable market, etc. would be targeted as there are a lot of people all the
time.
Promotional Offer
As a means to boost the marketing efforts a combo offer would be provided the customer
which use two or more services from the firm. For eg. if a customer calls us and agrees to
receiver services of electrical and painting work, than a discount of 10% would be provided
to them on the total bill. A discount of 10% would be fixed and would be provided to all
customer utilising two or more services. Through this scheme even the minute work which
the customer thought doesnt need attention would be converted.
Risk Factors
The main risk facing the firm is the psychological barrier of the customer. Traditionally,
Indians are accustomed to doing household works themselves and seldom call for expert help
in such matters. This situation is changing gradually but the readiness of the Indian customer
to pay Rs 500 for such household work is still to be tested.
The other risk or threat comes from the traditional electricians, painters, carpenter, etc.
Though they are seldom available now-a-days but people who are in contact with them on a
regular basis would be hesitant to call a specialised firm for the same job citing trust or costissues.
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Type of Unit & Site Selection
Name of Unit SUPERMAN HANDYMEN PVT. LTD.
Address of Unit A-105, New Bombay Market, Near Sahara Gate,Surat
Type of Unit Service
Techno-economic reason for site
selection
Surat being Fourth fastest Growing city in theWorld.
The city has good public transport facilitiesand less traffic problem because of flyover.
Many transport company exist so ready andfast transportation is done
Urban population of the Surat is more than 50laces.
There is huge demand of the HandymanService because city has more than 13 lakhshouses and 3.5 lakhs small and large businessunits approximately
There is no any Organized Unit of Handymanservice
There exist scope for future expansion. There is no shortage of water supply There is no electricity interruption because of
Torrent Power
Large number of Banks
Requirement of Office Space
(Square Feet)
800
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Cost of project
The cost of project has been estimated at total Rs. 273000.
Means of Finance
PromotersContribution
Promoter
Jignesh Mavani 300000
Ketan Khandelwal 300000
Mohtaseem Shaikh 300000
TOTAL 900000
Particulars Amt.Electrician Tools Kit 16000Plumbers Tools Kit 20000Carpentry Tools Kit 12000furniture 20000Computer and Printer 30000Telephone and Mobiles 5000Motorcycles 60000Advertisement Expenditure 50000
Preliminary Expenses 10000Cash 50000TOTAL 273000
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Manpower requirement
Sr. No Particulars Number of person Salary per month Yearly
1 Board of Directors 3 36000 4320002 Employees 4 36000 432000
There is increment of Rs.1000 in the monthly Salary of each person at the end of year.
HR Policy
Employees are flesh and blood of any organisation and thus the organisation endeavours to
maintain harmonious relationships with its employees. Considering employee health and
safety as an important perspective, organisation has taken insurance for its employees if in
any case some accident happens while performing the job work. Also enough care has been
taken to ensure that employee adequately earns a living wages for himself and his family, asthe living cost increases year on year, there is an increment in the salary of Rs 1000/m for
each year. In addition to these benefits the organisation will continuously try to maximize
employee welfare as and when needed with the changing times. Any new employee would be
recruited only after carrying some tests as per the relevant field to ensure that the person is
well equipped with knowledge and can handle the work effectively, efficiently and safely.
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Administrative Expenses
Particulars AmountRepairing and Maintenance 10000 12000 14000 16000 18000
Stationary 5000 5500 6000 6500 7000Salary 864000 984000 1104000 1224000 1344000
Office Rent 120000 132000 144000 156000 168000
Joint insurance premium 10000 10000 10000 10000 10000
Electricity Bill 9000 10000 11000 12000 13000
Telephone Bill 7000 7500 8000 8500 9000
Fuel Exps 36000 40000 45000 50000 55000
Others exps 24000 28000 32000 36000 40000
BEP (No. of calls required)
YEAR BEP call per year2015 512
2016 576
2017 641
2018 708
2019 774
2020 11062021 1196
2022 1285
2023 1375
2024 1465
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Projected Financial Statements
Assumptions
1 Tax Rate 30%2 Revenues are generated at the end of operations
3 No of working days 300
4 Expenses are multiplicated in term of multiples of hundreds.
5 Yearly increment on salary of employees 12000
6 Interest received on investment 10%
7 Depreciation counted on SLMethod 20%
Year Calls per day urgent callsmonthly
Revenues No. ofemployees
2015 1 10 660k 4
2016 1.5 10 1050k 4
2017 2 10 1380k 4
2018 3 20 2100k 4
2019 3.5 20 2430k 4
2020 6 30 4140k 8
2021 6 30 4140k 8
2022 6.5 30 4470k 8
2023 6.5 30 4470k 8
2024 7 30 4800k 8
Revenue StructureMinor Major Total
Electrical 200 500 700
Plumbing 150 400 550
Carpenting 150 400 550Painting 100 300 400Assuming 1 call per day from each service and
segment viz. major and minor
Urgent call service will be charged as Rs 500 percall
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Cash flow statement of SUPERMAN HANDYMEN PVT. LTD. For theyear ended March 31.
2015 2016 2017 2018 2019A. CASH-IN-FLOW
Opening cash 52000 93000 99000 80000
1. Eq. capital 900000
2. Bank loan
3. revenue 660000 1050000 1380000 2100000 2430000
4.Interest Received 20000 60000
5. sale of investment 200000
TOTAL 1560000 1322000 1473000 2199000 2570000
B. CASH OUT FLOW
1. Purchase of office
2. Purchase of furniture 20000
3. Purchase of ele. Tools. Kit 16000
4. Purchase of Plumber toolkit 20000
5. Purchase of Cap. Toolkit 12000
6. Purchase of computer & Printer 30000
7. Purchase of telephone and mobiles 5000
8. Purchase of motorcycles 60000
Office rent 120000 132000 144000 156000 168000
Repairing and Maintenance 10000 12000 14000 16000 18000
Stationary 5000 5500 6000 6500 7000
salary 864000 984000 1104000 1224000 1344000
Electricity Bill 9000 10000 11000 12000 13000
Telephone Bill 7000 7500 8000 8500 9000
Others Exps 36000 40000 45000 50000 55000
fuel exps 24000 28000 32000 36000 40000
Preliminary exps 10000Advertising Expenditure 50000
tax paid 163020
Joint insurance 10000 10000 10000 10000 10000
INVESTMENT 200000 600000 700000
TOTAL 1508000 1229000 1374000 2119000 2527020
NET CASH FLOW 52000 93000 99000 80000 42980
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Cash flow statement of SUPERMAN HANDYMEN PVT. LTD. For theyear ended March 31.
2020 2021 2022 2023 2024
A. CASH-IN-FLOW
Opening cash 42980 46460 108660 172960 107360
1. Eq. capital
2. Bank loan
3. revenue 4140000 4140000 4470000 4470000 4800000
4.Interest Received 130000 130000 240000 380000 520000
5. sale of investment
TOTAL 4312980 4316460 4818660 5022960 5427360B. CASH OUT FLOW
1. Purchase of office 1300000
2. Purchase of furniture 50000
3. Purchase of ele. Tools. Kit 40000
4. Purchase of Plumber toolkit 50000
5. Purchase of Cap. Toolkit 30000
6. Purchase of computer & Printer 30000
7. Purchase of telephone and mobiles 10000
8. Purchase of motorcycles 60000
Office rent
Repairing and Maintenance 30000 34000 38000 42000 46000
Stationary 10000 13000 16000 19000 22000
salary 2136000 2304000 2472000 2640000 2808000
Electricity Bill 14000 15000 16000 17000 18000
Telephone Bill 10000 11000 12000 13000 14000
Others Exps 60000 70000 80000 90000 100000
fuel exps 80000 90000 100000 110000 120000
Preliminary exps
Advertising Expenditure 100000
tax paid 236520 550800 491700 564600 547500
Joint insurance 20000 20000 20000 20000 20000
INVESTMENT 1100000 1400000 1400000 1600000
TOTAL 4266520 4207800 4645700 4915600 5295500
NET CASH FLOW 46460 108660 172960 107360 131860
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Profit and Loss A/c of SUPERMAN HANDYMEN PVT. LTD. For the yearended March 31.
2015 2016 2017 2018 2019
A. INCOME
1. Revenue 660000 1050000 1380000 2100000 2430000
2. interest received 20000 60000
TOTAL 660000 1070000 1380000 2100000 2490000
B. EXPENSES
2. Depreciation of furniture 4000 4000 4000 4000 4000
3. Depreciation of ele. Tools. Kit 3200 3200 3200 3200 32004. Depreciation of Plumber toolkit 4000 4000 4000 4000 4000
5. Depreciation of Cap. Toolkit 2400 2400 2400 2400 2400
6. Depreciation of computer & Printer 6000 6000 6000 6000 6000
7. Depreciation of telephone and mobile 2500 2500
8. Depreciation of motorcycles 6000 6000 6000 6000 6000
preliminary exps written off 2000 2000 2000 2000 2000
Advertising Exps written off 10000 10000 10000 10000 10000
Repairing and Maintenance 10000 12000 14000 16000 18000
Stationary 5000 5500 6000 6500 7000
salary 864000 984000 1104000 1224000 1344000
Office Rent 120000 132000 144000 156000 168000
Joint insurance premium 10000 10000 10000 10000 10000
Electricity Bill 9000 10000 11000 12000 13000
Telephone Bill 7000 7500 8000 8500 9000
Fuel Exps 36000 40000 45000 50000 55000
Others exps 24000 28000 32000 36000 40000
TOTAL 1125100 1269100 1411600 1556600 1701600
PBT -465100 -199100 -31600 543400 788400
Provision for tax 163020 236520
PAT -465100 -199100 -31600 380380 551880
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Profit and Loss A/c of SUPERMAN HANDYMEN PVT. LTD. For the yearended March 31.
2020 2021 2022 2023 2024
A. INCOME
1. Revenue 4140000 4140000 4470000 4470000 4800000
2. interest received 130000 130000 240000 380000 520000
TOTAL 4270000 4270000 4710000 4850000 5320000
B. EXPENSES
2. Depreciation of furniture 10000 10000 10000 10000 10000
3. Depreciation of ele. Tools. Kit 8000 8000 8000 8000 80004. Depreciation of Plumber toolkit 10000 10000 10000 10000 10000
5. Depreciation of Cap. Toolkit 6000 6000 6000 6000 6000
6. Depreciation of computer & Printer 6000 6000 6000 6000 6000
7. Depreciation of telephone and mobile 2000 2000 2000 2000 2000
8. Depreciation of motorcycles 12000 12000 12000 12000 12000
preliminary exps written off
Advertising Exps written off 20000 20000 20000 20000 20000
Repairing and Maintenance 30000 34000 38000 42000 46000
Stationary 10000 13000 16000 19000 22000
salary 2136000 2304000 2472000 2640000 2808000
Office Rent
Joint insurance premium 20000 20000 20000 20000 20000
Electricity Bill 14000 15000 16000 17000 18000
Telephone Bill 10000 11000 12000 13000 14000
Fuel Exps 80000 90000 100000 110000 120000
Others exps 60000 70000 80000 90000 100000
TOTAL 2434000 2631000 2828000 3025000 3222000PBT 1836000 1639000 1882000 1825000 2098000
Provision for tax 550800 491700 564600 547500 629400
PAT 1285200 1147300 1317400 1277500 1468600
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Balance sheet of SUPERMAN HANDYMEN PVT. LTD. Ason March 31.
Particulars 2015 2016 2017 2018 2019
A. SOURCES OF FUND
1. Shareholder's Funds
eq. capital 900000 900000 900000 900000 900000
reserves and surplus 236460
2. Secured loan
3. current liabilities & provision
Pro. For taxation 163020 236520
Accu. Depreciation 28100 56200 81800 107400 133000
TOTAL 928100 956200 981800 1170420 1505980
B. APPLICATION OF FUND
1. Fixed assets
office
furniture 20000 20000 20000 20000 20000
Electrician Tools. Kit 16000 16000 16000 16000 16000
Plumber toolkit 20000 20000 20000 20000 20000
Carpentery Toolkit 12000 12000 12000 12000 12000
computer & Printer 30000 30000 30000 30000 30000
telephone and mobiles 5000 5000 5000 5000 5000
motorcycles 60000 60000 60000 60000 60000
2. INVESTMENT 200000 0 0 600000 1300000
3. Current assets, loans, & advances
cash 52000 93000 99000 80000 42980
4. Miscellaneous assets
Preliminary exps 8000 6000 4000 2000 0
Advertising Expenditure 40000 30000 20000 10000 0
5. P&L A/c (loss) 465100 664200 695800 315420 0
TOTAL 928100 956200 981800 1170420 1505980
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Balance sheet of SUPERMAN HANDYMEN PVT. LTD. Ason March 31.
Particulars 2020 2021 2022 2023 2024
A. SOURCES OF FUND
1. Shareholder's Funds
eq. capital 900000 900000 900000 900000 900000
reserves and surplus 1521660 2668960 3986360 5263860 6732460
2. Secured loan
3. current liabilities & provision
Pro. For taxation 550800 491700 564600 547500 629400
Accu. Depreciation 84000 138000 192000 246000 300000
TOTAL 3056460 4198660 5642960 6957360 8561860
B. APPLICATION OF FUND
1. Fixed assets
office 1300000 1300000 1300000 1300000 1300000furniture 50000 50000 50000 50000 50000
Electrician Tools. Kit 40000 40000 40000 40000 40000
Plumber toolkit 50000 50000 50000 50000 50000
Carpentery Toolkit 30000 30000 30000 30000 30000
computer & Printer 30000 30000 30000 30000 30000
telephone and mobiles 10000 10000 10000 10000 10000
motorcycles 120000 120000 120000 120000 120000
2. INVESTMENT 1300000 2400000 3800000 5200000 6800000
3. Current assets, loans, & advances
cash 46460 108660 172960 107360 131860
4. Miscellaneous assets
Preliminary exps
Advertising Expenditure 80000 60000 40000 20000 0
5. P&L A/c (loss) 0 0 0 0 0
TOTAL 3056460 4198660 5642960 6957360 8561860