�Editorial Calendar Template

Your editorial calendar should reflect all content you produce, and every social media channel where

you post content and interact. It should bring to life all of the activity that you have defined in your

content strategy session. The following is a sample calendar to use as a starting place.

Daily Social Media Checklist

1. Facebook:

Personal page:

� Frequency____________ (e.g. 2x/daily)

� Duration ___________ (e.g. 15 minutes)

� Type of content/interaction _______________________________________

(e.g. post family pictures, quotes, videos, questions)

Business page:

� Frequency____________ (e.g. 2x/daily)

� Duration ___________ (e.g. 15 minutes)

� Type of content/interaction _________________________ (e.g. respond to

follower updates/comments, post videos, post new blog post links, questions)

2. LinkedIn:

� Frequency_____________

� Duration _____________

� Type of content/interaction ______________________________________________

(e.g. Contribute to group discussions, launch discussions, like and comment on network

updates, post new company updates)

3. Twitter:

� Frequency _____________

� Duration _____________

� Type of content/interaction ________________________________________________

(e.g. search for specific hash tags, mention, reply, retweet; check messages and

mentions; post link to latest blog or article, follow, unfollow)

4. Google Plus:

� Frequency _____________

� Duration ______________

� Type of content/interaction ________________________________________________

(e.g. Browse circles; add to circles; create updates and comment on others)

5. Other social media & social bookmarking:

� Name, duration, frequency _________________________________________________

� Name, duration, frequency _________________________________________________

� Name, duration, frequency _________________________________________________

� Name, duration, frequency _________________________________________________

� Name, duration, frequency _________________________________________________

� Name, duration, frequency _________________________________________________

Content Marketing Activities

1. Blog Posts

� Frequency ____________

� Days of the week _______

� Dates this quarter ________________________________________________________

� Contributors _____________________________________________________________

� Content Topics ___________________________________________________________

� Keywords _______________________________________________________________

� Follow-up/Promotion Activities ______________________________________________

2. Email Marketing

� Frequency ____________

� Dates this quarter_________________________________________________________

� Contributors _____________________________________________________________

� Content Topics ___________________________________________________________

� Keywords _______________________________________________________________

� Follow-up/Promotion Activities ______________________________________________

3. Article Marketing

� Article Directory _________________________

� Frequency ____________

� Dates this quarter_________________________________________________________

� Contributors _____________________________________________________________

� Content Topics ___________________________________________________________

� Keywords _______________________________________________________________

� Follow-up/Promotion Activities ______________________________________________

4. Press Release Marketing

� Distribution Service ___________________

� Frequency ____________

� Dates this quarter_________________________________________________________

� Contributors _____________________________________________________________

� Content Topics ___________________________________________________________

� Keywords _______________________________________________________________

� Follow-up/Promotion Activities ______________________________________________

5. YouTube Marketing

� Frequency ____________

� Dates this quarter_________________________________________________________

� Contributors _____________________________________________________________

� Content Topics ___________________________________________________________

� Keywords _______________________________________________________________

� Follow-up/Promotion Activities ______________________________________________

6. Presentation Marketing

� Type of presentation ______________________________________________________

(e.g. SlideShare, Webinar, Webcast, Podcast)

� Frequency ____________

� Dates this quarter_________________________________________________________

� Contributors _____________________________________________________________

� Content Topics ___________________________________________________________

� Keywords _______________________________________________________________

� Follow-up/Promotion Activities ______________________________________________

Editorial Oversight

Tips to measure, monitor and adjust:

1. Once you have completed this worksheet, add each content marketing method and date to a

shared company calendar or spreadsheet that lists every deliverable and the responsible

contributor(s).

2. Identify one person who is responsible for managing the editorial calendar and ensuring that

everyone stays on track. If your editorial calendar is complex, consider using project

management software.

3. Identify one or more editors who will review each content piece before it goes live.

4. Identify an individual or team responsible for split testing. For example, email marketing

campaigns can be divided up by segments of your list. Choose elements to change, such as

headings, content, images and placement, in a subset of the list.

5. Meet as a team weekly to review the content deliverables for the week, assess performance of

the previous week’s content, analyze split test results, and review company website analytics.