BE-IN/BE-OUT MOBILE

TICKETING IN ESTONIA

Andres OsulaT grupp AS

Fare collection in Estonia

• In 2003 an ID-card based mobile payment was launched in Tallinn & Tartu

• 60% of users in 3 years

• Today almost extinct

• In 2013 switch to RFID cards

• Main reason - need to gather passenger ridership statistics

• Only check-in, no check-out

How to match the convenience of a

personal car?

Be-in/Be-out (BiBo) approach

BiBo trials

Bluetooth Smart as an enabling tech

• Already built into smartphones

• Application supports background action triggering

• Secure for micropayments

• Currently the most accurate detection technology forBiBo range

BiBo by using your own smartphone

• Using proximity sensingand micro-location technology

• Ability to detect when passengers step in and out of public transport vehicle

• Bills them automatically according to the actual use of the service

How does it work?

BLE beacons and installation

Lessons learned

• Current technology supports implementation only in honour-based ticketing systems

• Automated billing requires bullet-proof detection & triangulation algorithm

• Even if user experience is much simpler, passengers are very used to the „old way of doing things“

More lessons learned

• Fraud will exist probably in the future as well but maybe we could increase ridership instead?

• Future hardware deployments will need be fully wireless to keep the costs down

• Privacy & security issues need thorough investigation

Current status & next steps

• Prototype testing in Tartu with 10 buses and ~3000 successful BiBo validations

• Main goal was to validate thetechnological feasibility

• Tartu city has agreed to launchcity-wide piloting in autumn2016

• Launch with Check-in/Be-outwhile recording automatic data

THANK YOU FOR YOUR ATTENTION

andres.osula@tpilet.ee