handout 1 - american bar · pdf filevirtual reality or virtual insanity? presenter jamie...
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Twitter Resources
TWITTER BASICS Choosing the Right Username http://bit.ly/1jRHwLg 9 Scientifically Proven Ways to Build Followers http://bit.ly/1hLtzhX The Anatomy of a 5-Star Twitter Profile http://bit.ly/KohFh8 How to Customize Your Twitter Profile http://bit.ly/1or3Qvu Translate Twitter Slang & Jargon http://bit.ly/1f7P8nJ
RETWEETING (RT) How to Retweet the right way in 4 easy steps http://bit.ly/Zw58sI FAQs about Retweets http://bit.ly/10hVsbl Retweet Etiquette: Do’s and Don’ts http://bit.ly/WScXXW 10 Reasons I don’t Retweet You and Your Content http://bit.ly/XmXgKn
SOCIAL MEDIA DASHBOARDS Hootsuite http://hootsuite.com Social Motus http://www.socialmotus.com TweetDeck http://www.tweetdeck.com 5 Top Social Media Management Dashboards 2014 http://bit.ly/1cBS0tg
METRICS Tweet Stats http://www.tweetstats.com/ Klout www.klout.com Twitalyzer www.twitalyzer.com TwitterCounter http://twittercounter.com 6 Tools to Learn About Your Twitter Engagement http://bit.ly/WSfWjb What is Twitter Engagement & How to Measure It http://bit.ly/1ncyZE0
HASHTAGS Hashtags http://www.hashtags.org/ The Beginner’s Guide to the Hashtag http://on.mash.to/18EVZIY Five Best Practices for Hashtags http://bit.ly/UYDDJ1
TWITTER ETIQUETTE Twitter Etiquette 101 http://bit.ly/VUT2rs Twitter Terms You Must Know http://bit.ly/XmZzx5 12 Most Basic Twitter Etiquette Tips http://bit.ly/VlTPFk
TWITTER APPS 10 Essential Apps to Enhance Your Mobile Twitter Experience
http://bit.ly/UCHzwh
9 Top Twitter Apps for Android 2014 http://bit.ly/1icrBda 5 iPhone Apps That Do More Than Just Tweet http://on.mash.to/SmbzkI Best Twitter Clients for PC and MAC http://bit.ly/1fHTHFl
ALERTS Twilert http://www.twilert.com Google Alerts http://www.google.com/alerts TweetBeep http://tweetbeep.com TweetAlarm http://www.tweetalarm.com
By Jamie A. Triplin, D.C. Bar Senior Social Media Specialist Email: [email protected] LinkedIn: www.linkedin.com/in/jamietriplinhines
Twitter: @JamieTriplin
Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services
Ink on the Page Op-Eds & Presidents’ Messages
Tim Eigo State Bar of Arizona
Our roadmap
Op-eds and letters to the editor
Defining your challenge
The Big Kahuna: The President’s column
Engagement: Ideas and suggestions
Op-Eds and letters to the editor
Timing matters
The news cycle is not your cycle
News could overtake your op-ed or letter
Hat tip: Rick DeBruhl,
State Bar of Arizona
Did I mention that timing matters?
Presidents’ Columns: Why o why?
Assisting members in their law practice
Association brand awareness
Event notification/Event follow-up
Oh, yeah: Correcting misimpressions/lies; Apologizing; Congratulating; Showing mom
Reader research The human
brain consuming poor
Presidents’ columns:
The human brain consuming irresistible Presidents’ columns:
Interesting events
Take note …
Member conversations
Movies/plays/events that resonate with the profession
A fellow lawyer said something (about the bar) that made you smile/wince.
We’ve all read essays by smart people, scratched our heads, and said:
Practice tip: Don’t be that guy.
Some kitchen cabinet ideas
Write about ways for readers to become better lawyers. And tell members’ stories.
If your bar association produced a great
program or speaker, use that presentation as the
core message.
Some kitchen cabinet ideas
Invite reader response to columns, and always invite emails. Include one or two of the most interesting responses as a post-script to the next column.
Some kitchen cabinet ideas
Steal from great feature articles; why not “7 Things You Don’t
Understand About Your Dues.”
Some kitchen cabinet ideas
We know images and punchy titles draw
people in; Presidents should use them more.
… some examples …
Some kitchen cabinet ideas
Reveal something of yourself—related to law practice, but not necessarily directly related. (Who gives a damn about the new rules about arbitration?)
Some kitchen cabinet ideas
Your homework (or mission) …
We know that the legal profession is changing, so consider how your President’s message should change along with it.
Like you, your column is looked to as an industry leader.
Tim Eigo [email protected] Phone: 602.340.7310 Facebook: http://www.facebook.com/ArizonaAttorneyMagazine Twitter: @azatty Blog: www.azatty.wordpress.com Tumblr: http://itsadrylaw.tumblr.com/
CONTACT:
Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services
Digital Communications:
Virtual Reality or Virtual Insanity? Presenter
Jamie A.Triplin, Sr. Social Media Specialist
District of Columbia Bar
3 IMPORTANT VIRTUAL REALITIES
1. Digital communications does play an important role in most of our lives, but is not a panacea for everything.
2. Digital communications can never replace the relationship-building that comes from one-on-one communications.
3. It is not going away!
VIRTUAL INSANITY SHIFT IN COMMUNICATIONS
Organization Stakeholders
Two-Way Communications
Organization Stakeholders
One-Way Communications
Bar Members
Law Students
General Public
Other Bar Leaders
Law Firms
Media
Bar Association
VIRTUAL INSANITY SHIFT IN COMMUNICATIONS
Multi-Directional Communications
5 REASONS WHY YOU SHOULD BE USING DIGITAL COMMUNICATIONS
1. Establish your position of leadership with your bar association.
2. Become a thought leader within your practice area. 3. Stay up-to-date on industry news and trending/hot
topics. 4. Allows you to spark conversations and build
meaningful relationships with other leaders. 5. Bar members and other stakeholders are looking for
you!
BEFORE ENTERING YOUR VIRTUAL REALITY…
• Coordinate efforts with your Bar’s communication department or chief communications coordinator.
• Determine your target audience.
• Get to know various social media channels.
• If you are already on social media, think about what type of user you are.
4 TYPES OF SOCIAL MEDIA USERS
• Observer—Has a social media account, but is not active. Incomplete social media profile(s). Simply there to observe the social media landscape.
• Participator—A member who has social media accounts and occasionally Likes, RTs, or Shares content.
• Engager—Has a very active social media account. Likes, RTs, and/or shares information. Participates in online discussions and interacts with other social media users/group members.
• Creator—Extremely active on social media. Likes, RTs and/or shares content. Seeks industry-related news & information and generates thought provoking content to encourage discussion. Networks with other social media users and can be found on multiple social media channels.
5 WAYS TO CREATE EFFECTIVE DIGITAL COMMUNICATIONS ACTIVITIES
1. Create a personalized content strategy & build a web presence.
2. Stick to your expertise, reinforce Bar-wide messaging, support Bar initiatives/programs, participate in group discussions/ListServs
3. Engage your audience with valuable posts, Tweets, and updates.
4. Play by the rules.
5. HUMANIZE your social media activity.
CONTACT INFORMATION
Jamie A.Triplin Email: [email protected]
Phone: 202-737-4700 Ext. 3188
Personal Twitter: @JamieTriplin
Bar Association Twitter: @DC_Bar
Bar Association Facebook: Facebook.com/dcbarhq
Presented by the ABA Standing Committee on Bar Activities and Services and the Division for Bar Services
From Handshakes to PowerPoints: Best Practices in In-Person Communications
Mark A. Tarasiewicz
Executive Director, Philadelphia Bar Association
Know the Difference Between the Court of Law and the Court of Public Opinion
Court of Law: • Facts count for something • Facts are presented in some kind of order • Rules are reasonably clear • Rules are presented to and known by the
parties beforehand • A clear beginning, middle, and end
Know the Difference Between the Court of Law and the Court of Public Opinion
Court of Public Opinion: • Facts may not be facts at all • Few rules if any • Rules seem to change at any moment • Often no deciding moment
Be an Accessible Resource to the News Media
• If you help a reporter with a story, he or she will likely never forget it
• The more general the topic and the more relevant it is to association positions and policies, the more it demands the voice and face of an association leader
Humanize Your Story
• A story told in real-life, human terms is always more compelling
• Reporters often go after stories that are emotional in nature
Don’t Forget Your ABCs (Acknowledge, Bridge, Communicate)
• Answer the question in a way that advances your agenda while still maintaining your rapport with the reporter
• If you’re unable to offer a comment, explain why
• Prepare key messages in advance of a media interview and look for ways to insert your points into the conversation
Less is More
• Keep your answers concise and relevant
• The more you say, the easier it is for your message to become diluted
• Don’t rush: Allow yourself time to consider the answer
Don’t Get Into an Argument with People Who Buy Ink by the Barrel
• Communicate in specific detail what they got wrong
• Think twice before picking a fight that could impact the kind of coverage you receive down the road
• When justified, honestly and specifically compliment reporters on their stories
Connect with the Broader Community
• Bar association leaders often have unique opportunities to build bridges with elected officials, and to offer the “brain power” of the association’s practice sections to study problems and propose solutions
• Help raise the Bar’s profile as an advocate
for good government