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urban design associates More than 300 people participated in creating the new Mas- ter Plan for Downtown Hampton. Stakeholders clearly artic- ulated their goal to establish an aggressive course of action for growth while maintaining the City’s existing charm and intimacy. The planning process produced a consensus vision for a vibrant mixed-use downtown connected to the waterfront and surrounding neighborhoods that is balanced by preservation of the City’s heritage. Improvements and enhancements to key Downtown gateways were identified as one of the important topics to be addressed by the plan. The Master Plan recommends a new pattern of intercon- nected streets and public open space that builds on existing amenities and provides an effective framework for develop- ment. The framework creates a series of attractive develop- ment parcels which, due to the quality of their “address,” offer strong marketing advantages. Seven proposed initia- tives include private development along with public space improvements to create a complete address. Top Proposed aerial view of Downtown Hampton from the south Above Left Downtown Hampton as it existed at project initiation Above Right Master Plan Left Perspective showing a new vision for the waterfront Bottom New housing and retail along the waterfront create a vibrant new entry to Downtown Hampton Downtown Hampton | hampton · virginia

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Page 1: HamptonDwtn_printonly

u r b a n d e s i g n a s s o c i a t e s

More than 300 people participated in creating the new Mas-ter Plan for Downtown Hampton. Stakeholders clearly artic-ulated their goal to establish an aggressive course of action for growth while maintaining the City’s existing charm and intimacy. The planning process produced a consensus vision for a vibrant mixed-use downtown connected to the waterfront and surrounding neighborhoods that is balanced by preservation of the City’s heritage. Improvements and enhancements to key Downtown gateways were identified as one of the important topics to be addressed by the plan. The Master Plan recommends a new pattern of intercon-nected streets and public open space that builds on existing amenities and provides an effective framework for develop-ment. The framework creates a series of attractive develop-ment parcels which, due to the quality of their “address,” offer strong marketing advantages. Seven proposed initia-tives include private development along with public space improvements to create a complete address.

Top

Proposed aerial view of

Downtown Hampton

from the south

Above Left

Downtown Hampton

as it existed at project

initiation

Above Right

Master Plan

Left

Perspective showing

a new vision for the

waterfront

Bottom

New housing and retail

along the waterfront

create a vibrant new

entry to Downtown

Hampton

Downtown Hampton

| hampton · virginia