hamilton steelcorp
DESCRIPTION
Issues Management AssignmentTRANSCRIPT
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Issues Management:Hamilton SteelCorp
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Situational Analysis
Sales have fallen close to 40% Major contracts have expired Prospective job less of approx. 800
manufacturing jobs and 50 management positions
Rumors of layoffs President is not comfortable
speaking to media
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Problems
Stakeholder confusion
Lack of communication
Poor media coverage
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Opportunities
President, Jill Evans, is a high profile community leader
They are well regarded for their Corporate Social Responsibility activities
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5 Step Issues Management Process
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1. Identify the Issues
Monitor news reports (content analysis)
Survey employees, customers, community
Attend union meetings or have a representative attend them
Meet with union representatives one-on-one for interviews
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2. Analysis
Research other plant closures
Analyze Corporate Social Responsibility of other steel companies
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3. Strategic options
Spokesperson
Reputation
Media
Union
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4. Action Plan
Media kit Spokesperson training Internal Communications Presidents Blog and social media
updates Presidents Newsletter Web Conference Open House (media and community
tour)
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5. Evaluation
Surveys
Internet tracking
Systematic content analysis and clipping
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Communication Plan
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Objectives
Relay correct information to stakeholders
Encourage acceptance of key messages
Increase company transparency and credibility
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Identifying Stakeholders
EmployeesCustomersHamilton CommunityNanticoke CommunitySteel Workers Union
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Strategies
Use local and national media to relay information and messages
Develop and utilize spokesperson(s) - president and subject matter experts
Use internal communications to provide correct and updated information to employees
Use social media to deliver messages and information
Issue a newsletter from Hamilton SteeCorp President
Hold a Web conference
Have an event - media and community to tour facilities
Provide two way communications
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Key Messages
Hamilton SteelCorp is making the best choices to take the company in a new direction.
Hamilton SteelCorp cares about their communities, and has shown that in the communities in which it has done business.
Hamilton SteelCorp will remain open and honest when relaying information to their stakeholders, as soon as it becomes available.
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Tactics and Evaluation
Media kit
Media training for spokesperson
Internal communications Employee newsletter
President’s Vblog
Letter from the President
Web Conferencing
Open House at Hamilton Steel Corp
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Thank you