HALLETT MOTOR RACING CIRCUIT2 0 1 8 S P O N S O R S H I P P R O G R A M

BRAND REACHBrands become much more than advertisers in our sport. They exist as more than mere partners. Brands become identities. They become emotional and personal. Sometimes brands write themselves into history books. With these characteristics, they have the potential to transcend time and emerge as iconic. Let Hallett Motor Racing Circuit (HMRC) help your company become one of those brands.

BENEFITS

EXPERTISESOCIALBRAND LEADTRAFFIC

LEAD GENERATION

BRAND AWARENESS

SOCIAL ENGAGEMENT

BRAND EXPERTISE AND LEADERSHIP

TRAFFIC DRIVING

MARKETING APPROACH

PUSHMARKETING APPROACH

In a Push Marketing approach, we create consumer demand by delivering your information directly to racers, attendees, spectators, and enthusiasts who have an interest in your products and services.

PULLMARKETING APPROACH

In a Pull Marketing approach, your campaign is seen by racers, attendees, spectators, and enthusiasts when they visit the HMRC track, web site, or other HMRC marketing methods.

HALLETT MOTOR RACING CIRCUIT (HMRC)

ELEVATION80 FT

10 TURNS

1.8 MILESOF CHALLENGING

TRACK

35 MILES WEST OF TULSA, OK.

W

ONE OF GRASSROOTS MOTORSPORTS MAGAZINE’S “13 FAVORITE TRACKS.”

ATTENDEES COME FROM ALL OVER THE WORLD: FROM CALIFORNIA AND WASHINGTON TO CANADA, EUROPE

AND HAWAII.

CUSTOMER OPINION OF HMRC

SATISFACTION WITH EXPERIENCE: EXTREMELY SATISFIED

WILL COME AGAIN:EXTREMELY LIKELY

RECOMMEND TO A FRIEND:EXTREMELY LIKELY

2016 HMRC CUSTOMER SURVEY

HMRC CUSTOMER DEMOGRAPHICS

100KATTENDEES

ANNUAL ATTENDANCE:66%MALE

34%FEMALE

INCOME LEVEL AVERAGE: 91-110K

AGE BRACKET AVERAGE:

35-54

ANNUAL ATTENDANCE AT TRACK EVENTS

AVERAGE: 4-6

ATTENDEES INVEST 1-5K

IN CAR MODIFICATIONS

95% OF ATTENDEES

MODIFY THEIR VEHICLES

SPONSORSHIP PACKAGES

GOLDSPONSORSHIP

SILVERSPONSORSHIP

BRONZESPONSORSHIP

Hallett Motor Racing Circuit (HMRC) offers consolidated sponsorship packages that provide all of the brand awareness, lead generation, social media engagement, and traffic driving of our individual sponsorship products but at reduced rates that maximize your marketing dollar.

HMRC’s best value that offers comprehensive marketability to our racers, drivers, fans, and guests. Anyone that comes to HMRC will be sure to know of your company’s brand and products or services.

HMRC’s least cost sponsorship that includes signage, public address announcements, and a social media program for an effective marketing solution.

HMRC’s more budget friendly sponsorship level that combines broad marketability and reduced cost.

• Five (5) 4’x6’ signs• Public Address Announcements• Web Banner• Press Release• Facebook and Instagram Posts• COMMA/HST Member Packet• Morning Meeting• Preferred Vendor page

• One (1) 4’x6’ sign• Public Address Announcements (schedule limited)• Press Release• Facebook and Instagram Posts (schedule limited)

• Two (2) signs• Public Address Announcements (schedule limited)• Web Banner• Press Release• Facebook and Instagram Posts (schedule limited)• COMMA/HST Member Packet• Morning Meeting• Preferred Vendor page

$3,000 $2,000 $1,500

4'X6' SIGN

4’ by 6’ sign placed in a high visibility position at HMRC. Signs will feature your imaging, brand, logo, and marketing message. Sign placement is exclusive and limited for each sponsor for the duration of the contract. Cost of the signage is included in the sponsorship. Best practices include logo, call to action, and contact information. The 4'x6' signage sponsorship is an effective low investment way for HMRC attendees to see your message and be influenced towards purchasing your products or services.

TRAFFICBRAND PULLPUSH LEAD

METHOD BENEFITS

PA ANNOUNCEMENT

Your company and marketing message broadcast over HMRC's public announcement system in a 15-20 second commercial. Marketing is most effective when multiple methods are used and hearing about your company's product or service is a great way to keep your message in front of a captive audience. Your message will be delivered three times over the course of an event day: morning, noon, and afternoon. HMRC's PA Announcement Sponsorship is an effective and efficient way to increase brand awareness and drive lead generation.

TRAFFIC SOCIALBRAND PULLPUSH LEAD

METHOD BENEFITS

$1,000 annual

$250 per event

GRANDSTAND The largest sign space available at Hallett! These 10' x 20' signs are placed in a high visibility position at HMRC. Signs can feature your imaging, brand, logo, and marketing message. Sign placement is exclusive and limited for each sponsor for the duration of the contract. Cost of the signage is included in the sponsorship. Signage will be made from corflute and HMRC will maintain cleanliness of the sign. Best practices include logo, call to action, and contact information. The Grandstand signage sponsorship is an effective low investment way for HMRC attendees to see your message and be influenced towards purchasing your products or services.

TRAFFICBRAND PUSH

METHOD BENEFITS

$1,500 annual

WEB BANNER ADS

Banners provide broad visibility for your brand and message to over 500,000 unique visitors to the HMRC web site. Banner size is 728x90 with a maximum file size of 35k, and includes click-thru URL. Maximum of three rotating sponsors, at 15 second intervals, will be shown on each page. The Banner Sponsorship leverages your branding with HMRC's content to increase brand awareness, lead generation, drive traffic to your website.

TRAFFICBRAND PULLPUSH LEAD

METHOD BENEFITS LEADERBOARD: $800 annual

SOCIAL MEDIA

Add additional exposure to your product or service with a sponsored post from HMRC's Facebook page and Instagram posts. This unique opportunity places your sponsored content at the top of the Facebook and Instagram feeds of thousands of actively engaged enthusiasts, ensuring higher reach and engagement.

The Social Media Sponsorship is a specialized posting on HMRC's Facebook and Instagram pages directing followers to topic-specific sponsored content on the marketer's website. The Social Media Sponsorship consists of an image and linked headline/text that will display in the targeted user’s newsfeed. One posting per week. Sponsors will receive metrics such as amount of people reached, page likes, shares, and comments to measure success.

TRAFFIC SOCIALBRAND PULLPUSH LEAD

METHOD BENEFITS

$250 per month

REGISTRATION

Put your brand in front of HMRC drivers and participants as they register for the event. Your company banner and brand message will be placed on the online registration page, which will include a clickable banner taking HMRC drivers and participants to your website or landing page. Your brand will also have a presence on all registration signage onsite as well.

EXPERTISETRAFFIC SOCIALBRAND PULLPUSH

METHOD BENEFITS

$1,250 annual

PRICE: $15,000 annual

COMPETITION MOTORSPORTS ASSOCIATION

(COMMA)

As the Official Partner of the COMMA series, your brand has the exclusive branding right to market and promote to brand loyal consumers as they experience the height of their passion at an HMRC event. Your logo is placed on every race car in the series, in series marketing, on the web site, and onsite promotions. Everytime COMMA is mentioned, your company is mentioned.

EXPERTISETRAFFIC SOCIALBRAND PULLPUSH LEAD

METHOD BENEFITS

HIGH SPEED TOURING (HST)

As the Official Partner of the HST series, your brand has the exclusive branding right to market and promote to brand loyal consumers as they experience the height of their passion at an HMRC event. Your logo is placed on every car in the series, in series marketing, on the web site, and onsite promotions. Everytime HST is mentioned, your company is mentioned.

EXPERTISETRAFFIC SOCIALBRAND PULLPUSH LEAD

METHOD BENEFITS

PRICE: $15,000 annual

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To arrange media sponsorship or request more information, please contact us.

Contact Us

Shawn SejeraDirector of Business Development918.356.4814918.356.4815 faxshawnsejera@gmail.com

Hallett Motor Racing Circuit59901 E. 55 RoadJennings, OK 74038918.356.4814 Race Track918.356.4816 Race School918.356.4815 Faxwww.hallettracing.net

59901 E. 55 Road | Jennings, OK 74038918.356.4814 Race Track | 918.356.4816 Race School | 918.356.4815 Fax

www.hallettracing.net