Heart Health is Wealth

Haley Muir Kevin Jachim Rachel Rieger Andrea Hagen Jack Metz

Heart Health is Wealth

A not-for-profit organization advancing research in heart disease prevention.

Mission Statement: Increase the research surrounding heart disease, and provide the public with the steps of prevention.

Quaker Oats

Why team up with Heart Health is Wealth? Quaker Oats promotes healthy living by

consumption of their products, and they are committed to creating heart-healthy foods.

Mission: The Quaker Oats Company has been a leading,

trusted comfort food for more than 130 years, providing the whole-grain goodness of oats in a delicious breakfast across multiple hot and cold varieties from oatmeal to cereals and snack bars such as Quaker Life and Quaker Chewy Granola Bars.

Heart Healthy America

PR firm working within the healthcare industry

Past Successes: 5k run for breast cancer Right to Life campaign Worked closely with American Heart

Association to complete multiple events

ObjectivesINFORMATIONAL

Making people aware of our website through the billboard

Making people aware of the race with flyers, newspaper and radio advertisements

Increase the research surrounding heart disease, and providing the public with steps of prevention

MOTIVATIONAL

Raising $500,000 through attendance at the 5k race, dinner/silent auction and donations (website/race)

Increase the hits on the website by 100,000

Have at least 500 people attend the 5k walk/race

Have at least 200 guests attend the gala/silent auction

Strategy

5k run/walk Black tie gala/silent auction Website

Primary Audience

The athletes, celebrities, doctors, and CEO’s invited to the gala

Silent auction item providers Athletes and celebrities and doctors

who have been affected by heart disease

Secondary Audience

People who attend the 5K run/walk Doctors who have previous

knowledge of heart disease that are willing to help towards the cause

Wealthy families who are aware of the issue and are willing to help

Tertiary Audience

Individuals who would like to help with the production of the 5k run

Victims of heart disease Those who have interest in our

foundation due to our website, billboard, flyer, brochure, newspaper and radio ads, and/or facebook page

Tactics

Flyers Brochures Website/Facebook Billboard Radio Advertisement Newspaper Advertisement Invitations Speaker- Bob Harper

Flyer for Run Distribution

: Hospitals in

downtown Chicago

College campuses in the Chicago land area

Brochure

Brochure

Website

Facebook

Billboard

Locations: I-90/94▪ Cermack

Rd. ▪ North Ave.▪ Ontario Ave.

Radio Advertisement 720 AM

WGN radio owned by the Tribune Broadcasting Co. The radio station format is news and talk.

1000 AM ESPN radio is a station under the

parent organization of Walt Disney Co. The radio station format is sports. athletes

101.9 FM One of the well-established radio

station that serves the 25-49 yr old demographic. Owned by Bonneville International Corp. The radio station format is hot adult contemporary.

101.1 FM One of the largest station

audience of potential buyers in the Chicago, IL area. It is owned by Emmis Communications Corp. The radio station format is rock alternative music.

Average price $362.00/station

Newspaper Advertisement Location: Chicago

Tribune Includes: Free

webpage for a year In-paper Ad Profile for more

information Photo Gallery

5k Run/Walk Location: Grant Park Date: July 28, 2012 Check-In/

Registration: 8:30 am

Start time: 10:00 am Donation levels

Gold ($1,000+) Silver ($500-$999) Bronze ($250-$499)

Race Fee: $25.00

500 people attended the race

Tshirts

Plaque

Press Release

Save The Date

Invitation

RSVP Form

Guest List

• CEO’S• Doctors

• Celebrities

Guest Speaker

Bob Harper Spokesperson Quaker Oats Host of NBC’s “The Biggest Loser”

Venue

Spirit of Chicago Cruises at Navy Pier Boarding time- 7:45 Cruise- 8:30-10:30 Docked- 10:30-12:30 Fireworks- 10:30

Floor Plan

Menu

OPEN BAR: Premium Deluxe Bar Package

▪ Juice/soda, bottled water, coffee, tea, assorted beers, wines, liquors and mixed drinks APPETIZERS:

Fruit, vegetable and cheese platter GRAND BUFFET:

Salad Station▪ Salad Sampler Assorted Field Greens displayed with your choice of Chopped European Cucumbers,

Grape Tomatoes, Cheddar Cheese, Bacon Bits, Seasoned Croutons with Ranch and Italian Dressings▪ Caprese Pasta Salad Fresh Mozzarella, Grape Tomatoes, tossed with Petite Pasta Tubes, Fresh Basil

and White Balsamic Vinaigrette  Entrees

▪ Thai BBQ Sirloin of Beef  Smoked and Roasted in a Tangy BBQ Sauce▪ Caribbean Roasted Chicken  Breast of Chicken Marinade with Hawaiian Pineapple and Cilantro

Relish▪ Pasta Primavera  Imported Penne Tossed with Tomato Basil Sauce and Roasted Vegetables▪ Tilapia Newburg Pan-Seared Tilapia lightly drizzled with Sherry Cream Sauce▪ *Vegetarian Entree available upon request

Sides▪ Vegetable Casserole▪ Double Baked Potatoes▪ Assorted Freshly Baked Rolls

Desserts▪ Fresh selection of Cookies, Cakes, Bars, Pastries and Seasonal Fruit

Silent Auction Items

Signed Bob Harper DVD

Autographed Derrick Rose

Jersey

Trip to the Bahamas

18k White Gold Necklace

Calendar

Budget

Evaluation

Website visits reached 67,000 Donations reached $100,000

260 guests attended black tie gala/silent auction

500 guests attended the race Raised $560,835

Any Questions or Comments?