halal industry master plan 2030 · 2020. 2. 15. · by 2030, the global halal market is expected to...
TRANSCRIPT
EXEC
UTIVE SUMMARY
Prominent, Visible and Globalised Halal Malaysia
HALAL INDUSTRY
MASTER PLAN
2030
INTRODUCTIONThe Halal industry of today is strong and robust. There are many new
and expanding opportunities for economic growth and consumers
awareness on Halal products is increasing around the world.
International organisations are beginning to embrace Halal values
aligned with those practiced by Muslims, where the core values of Halal
are consistent with the enhancement of social wellbeing, protection of
the environment and ethics of business conduct.
With a comprehensive Halal ecosystem, Malaysia sets the bar globally
as the reference for best practices in the development of Halal
standards and business processes through nurturing growth and
participation of local businesses into the global Halal market.
The Halal Industry Master Plan 2030 (HIMP 2030) was developed to
catalyse Malaysia’s strengths towards the development of its Halal
industry holistically. The theme ‘Prominent, Visible and Globalised
Halal Malaysia’ depicts Malaysia’s goal to achieve socio economic
development through leading the global Halal industry.
The HIMP 2030 brings together an analysis of the Halal industry trends
eht sesessa dna aisyalaM ni sa llew sa labolg htob ,snoitcejorp dna
industry developments based on focus sectors. This Master Plan lined
up developmental framework for Malaysia’s Halal industry and highlights
opportunities for Malaysia‘s socio economic growth in order to maximize
potential economic return over the next decade and beyond.
ACRONYM
AIBIM Association of Islamic Banking Institutions Malaysia
ASM Academy Science Malaysia
DOSM Department of Statistics Malaysia
DSM Department of Standards Malaysia
EDA Economic Development Authority
FSQ Food Safety and Quality Division
GDP Gross domestic product
HDC Halal Industry Development Corporation
IPA Investment Promoting Agency
JAIN State Islamic Religious Departments
JAKIM Jabatan Kemajuan Islam Malaysia
JPK Jabatan Pembangunan Kemahiran
KIHIM Konsortium Institut Halal IPT Malaysia
KPDNHEP Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna
MAIN State Islamic Religious Councils
MAMPU Malaysian Administration Modernisation and Management Planning Unit
MARA Majlis Amanah Rakyat
MATRADE Malaysia External Trade Development Corporation
MDEC Malaysia Digital Economy Corporation
MHC Malaysia Halal Council
MIDA Malaysia Investment Development Authority
MOA Ministry of Agriculture and Agro-based Industry
MOE Ministry of Education
MOHR Ministry of Human Resource
MPIH Majlis Pembangunan Industri Halal
MTA Malaysian Takaful Association
MTDC Malaysian Technology Development Corporation
NPRA National Pharmaceutical Regulatory Agency
PBT local authority (Pihak Berkuasa Tempatan)
PNS Perbadanan Nasional Berhad
PUNB Perbadanan Usahawan Nasional Berhad
SC Securities Commission Malaysia
SMECORP SME Corporation Malaysia
SSM Suruhanjaya Syarikat Malaysia
TERAJU Unit Peneraju Agenda Bumiputera
IMPORTANCE OFHALAL INDUSTRY
Malaysia, Pioneer of the Halal Industry
More than 40 years of experience in the development
of the Halal industryIncreasing Domestic DemandMalaysia is still a net importer of various products, including Halal products
Malaysian WelfareThe Halal industry provides broader job opportunities and increases the safety of products
Huge Global Halal Market Potential
There is an estimated 80% gap between demand and production
of global Halal products
Economic WelfareHalal gives added value,
promotes trade and investment
The Halal industry is a strong promoter of socioeconomic growth in Malaysia, and therefore efforts to improve governance, capacity building programmes, and promotion of the industry needs to be intensified.
1HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
By 2030, the global Halal market is expected to grow to USD 5.0 trillion, while domestic growth is estimated to reach USD 113.2 billion. With a comprehensive Halal ecosystem, Malaysia is endowed with a competitive advantage to fully capitalise this timely opportunity.
GLOBAL HALAL MARKET
GlobalHalal
Market
Middle Eastern &
North Africa
Europe & Eurasia
North America
Asia Pasific
Sub-Saharan
Africa
2018USD 3.1 Tril
2018USD 0.8 Tril
2018USD 0.3 Tril
2018USD 0.2 Tril
2018USD 1.6 Tril
2018USD 0.2 Tril
2030USD 5.0 Tril
2030USD 1.2 Tril
2030USD 0.5 Tril
2030USD 0.3 Tril
2030USD 2.8 Tril
2030USD 0.4 Tril
Notes: Based on the proportion consumption of the total Halal market by the Muslim population
2 HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
2030USD 113.2 Bill
2030USD 85.2 Bil
2030USD 5.9 Bil
2030USD 11.7 Bil
2030USD 10.5 Bil
2018USD 51.9 Bil
2018USD 3.4 Bil
2018USD 6.2 Bil
2018USD 7.0 Bil
Notes: Based on the proportion consumption of the total Halal market by the Muslim population1 Includes relevant/ emerging sectors (e.g. modest fashion, medical devices, medical tourism)
CORE SECTORS
Food & Beverage
PharmaceuticalOthers1
Cosmetic & Personal
Care
MalaysiaHalal
Market2018USD 68.4 Bill
MALAYSIAN HALAL MARKET
3HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
The Halal Ecosystem is a network of components involved in
growth cycle and delivery of Halal products or services
contributing to the overall socio-economic development. Each
component in the ecosystem has its own unique activities that
are interrelated with each other, creating a constant evolving
relationship towards sustainability.
MALAYSIA’s HALAL ECOSYSTEM
The HIMP 2030 focuses on strengthening and internationalising Halal ecosystem in Malaysia by re-evaluating and improving existing initiatives, as well as introducing high impact initiatives in line with the Government’s direction.
4 HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
WHY HIMP 2030 ?
Achievements to Dateas of December 2018
Re-evaluate and improve existing
plans
Address unsettled issues and challenges
To achieve a more substantial
contribution to Malaysia’s socio-
economy
Re-align with aspirations of the Malaysian
Government
Contribution towards Gross
Domestic Output
7.8% 1,401
350,000 RM 13.3 bil
RM 40.8 bil
8.7% 1,600
330,000 RM 15 bil
RM 50 bil
Halal Export Value
Number of SME Halal Exporters
Number of Jobs Created
Investments Value in Halal Parks
With a foundation built on the strength of Malaysia’s Halal ecosystem, the goals of the HIMP 2030 are both realistic and achievable.
5HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
HIMP 2030 STRATEGIC FRAMEWORK
7 Strategic Thrusts of HIMP 2030 aim to encourage quality, innovative and competitive Halal industry offerings; develop high –performing home grown enterprises; and spur sustainable, balanced and inclusive socio-economic growth.
VISION:
MALAYSIA AS
THE GLOBAL
LEADER OF
THE HALAL
INDUSTRY
Cosmetics &Personal Care
01.
Enhancing HalalIndustry-friendly
Policy andLegislation
02.
Creating New andBigger Market Spaces
for Malaysia’s HalalProducts and
Services
07.
Facilitating MoreCompetitiveBumiputera
Participation In theHalal Industry
03.
Establishing a Larger Pool of HalalIndustry Experts toMeet Global Needs
04.
Enhancing Qualityand IntegratedInfrastuctureDevelopment
05.
FosteringThought
Leadership
06.
Producing MoreHome-grown
Halal Champions
Pharmaceuticals
Food &Beverage
PROMINENT
GLO
BA
LIS
EDV
ISIB
LE
KE
Y O
UT
CO
ME
SM
ISS
ON
6 HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
EMERGING SECTORSEmerging opportunities in the Halal industry include new economic sectors
which are increasingly embracing Halal values in their operations.
Medical Devices
Modest Fashion Medical Tourism
Malaysia’s Halal industry must aspire to move into higher-value sectors by continuously pushing the boundaries of knowledge, exploring new frontiers and influencing consumer trends, with a strong willingness to invest in innovation and new product development.
7HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
KEY ENABLERS
Ke y e n a b l e r s a r e p u t i n place to support smooth implementation of HIMP 2030
Islamic Finance
Standards, Accreditation and Certification Services
Logistics Services
Halal Traceability Services
Talent Development / Upskilling Services
Strong focus of encouraging Halal innovation through the technological advancement of IR 4.0, IoT, Blockchain, FinTech and Big Data to ensure Halal products go through an entirely verified supply chain
Robust standards, accreditation and certification services ensuring the integrity of the Halal supply chain, in addition to ensuring global trust in Malaysia’s accreditation and compatibility with Halal emerging markets
Accessibility to financial support for players in the Halal supply chain encouraging and supporting participation growth in the Halal industry through the innovation and promotion of a hybrid Islamic financing structure
Dedicated logistics services, from sourcing of raw materials to reaching the consumer (i.e., farm to fork), to avoid cross-contamination thus ensuring the safety and quality of Halal certified products
Competent Halal professionals and Halal experts to support comprehensive and future developments of the Halal ecosystem through the alignment of the Halal occupational framework
8 HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
HIMP 2030 SUPER CATALYTIC INITIATIVES
Out of the 42 initiatives formulated, 5 were identified as Super Catalytic- large-scale transformative initiatives benefiting industry players at all level aimed at shifting the trajectory of the Halal industry’s growth, and significantly advancing a broad cross-section of the industry.
SUPER CATALYTIC
INITIATIVES
Muamalat Fund
International Footprint
Halal Occupational
Framework
Halal Advancement in Bumiputera
Business
LLC/MNC SME MICRO ENTERPRISES
Digital Muamalat
Zone
Targeted Beneficiaries :
9HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
MAJLIS PEMBANGUNAN INDUSTRI HALAL
Majlis Pembangunan Industri Halal (MPIH) plays a role to improve governance structure in the development of the Halal industry by focusing on four key success areas. 1 : Formulate Strategic Policy and Monitoring; 2 : Certification Enhancement and Enforcement; 3 : Standard Development and Traceability; 4 : Industry Development and Entrepreneurial Culture.
Chairperson: Deputy Prime Minister
• MOF • MITI • JPM (Religious Affairs) • MEA • MED • MESTECC • KPDNHEP
• MOA • MOH • MOE • MOHR • KPKT • MOTAC
• Chief Secretary General of Malaysia • Attorney General
• Chairman of State Islamic Councils
Majlis Pembangunan Industri Halal
Secretariat
Secretary
Members
Secretary General
of MEA
Action Committee on Certification & Enforcement
Action Committee on Industry Development &
Entrepreneurship
Action Committee on Standard Development
Action Committee on Internationalisation
Secretariat:
Secretariat:Secretariat:
Secretariat:Lead Agency:
Lead Agency:Lead Agency:
Lead Agency:
JPM (Religious Affairs)
Ministry of EntrepeneurDevelopment
Ministry of International Trade & Industry
Ministry of International Trade & Industry
10 HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
HIMP 2030 PERFORMANCE INDICATOR
The HIMP 2030 targets 4 major outcomes: a robust and diversified domestic Halal industry; ease of doing business; competitive business participation and internationalisation of the Halal Malaysia brand.
2018 2030
GDP Indicators 2018 2020 2025 2030
Phase 1a Phase 1b Phase 2
RM 13.9 bil RM 15.3 bil RM 19.6 bil
Phase 1a Phase 1b
RM 59.7 bil RM 76.0 bil RM 126 bil
Phase 1a Phase 1b Phase 2
RM 40 bil RM 46 bil RM 56 bil RM 70 bil
Cumulative HALMAS Investment
Value AddValue to consumers(Gross output less
inputs, “economic profit”)
Halal ExportValue of exports
Productivity Indicators 2018 2020 2025 2030
Phase 1a Phase 1b Phase 2
RM 275 bil RM 335 bil RM 497 bil RM 684 bil
Phase 1a Phase 1b Phase 2
0.35 mil 0.41 mil 0.56 mil 0.71 mil
Revenue“Gross output”
(industry revenue) earnedby Halal businesses
EmployeesNumber of employees
in the industry
~7.4% GDP
(RM 107 bil)
~11% GDP
(RM 266 bil)
RM 25.0 bil
RM 171 bil
Phase 2
The Halal Industry’s contribution towards overall GDP
11HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
EMBRACING MEGATRENDS FOR BRIGHTER FUTURE
Benefits to Malaysia’s Halal Industry
Improved traceability, authenticity, and transparency of Halal products, services and processes throughout the supply chain
Better hazard and contamination management
Optimised and faster mass production
Quicker adaptation from rapidly changing consumers behaviour
Improved supply chain integration for faster products and raw materials delivery
The vast number of upcoming technology such as Financial Technology (Fintech), Internet of Things (IoT), Big Data, Blockchain and Industry 4.0 have huge potential to further improve Malaysia’s Halal Industry
FinTech IoT Big Data Blockchain IR 4.0
12 HALAL INDUSTRY MASTER PLAN 2030 Executive Summary
Halal Development Corporation (HDC) Berhad
5.02, Level 5, KPMG Tower, First Avenue, Persiaran Bandar Utama, 47800 Petaling Jaya,
Selangor Darul Ehsan, Malaysia.
Tel : +603 - 7965 5555 Fax : +603 - 7965 5500
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