Halabi Bookshop Growth Velocity Academy

Family Owned Independent bookshop

Inaccessible for 15 Years

Renovated in 2016

Old Books/Supply New Books Ar-En-Fr

Check Slack

Culture of Reading in Lebanon

Monthly Book Club Discussions

Bookish Events

Tea Party November 2016

Our Social Media Platforms

Persona: Sexy & Literate Sarah

Analyze Sales Data Several Personas Target Audience

Sexy & Literate Sarah

Facebook Ad

Instagram Insights

AB Testing

Language: Ar/En

Details/No Details

Prices/No Prices

Twitter Growth Hacking Strategy

• Tweeting • Trending Hashtags • Puns • Reading Culture • Literature

People Do Read in Lebanon.

If our competitors have been in business for more than 20 years then it is working for them!

Google “Bookshop’s in Beirut”

We were in the Top 5 bookshops

We Decided to Go Online

Fix Things Early

We Went Live!

1K Views 1K Views

We Got 46 Users, Love and Feedback!

Call to Action

Adwords

Taking Action

Display Banners

Awareness to our brand

We’ll Be Blogging More Content

Personal Brand on LinkedIn

School Executives

Business People HR People NGO’s

Thank You