hakim albasrawy wrapping your head around social media #4

MSC MALAYSIA

IDEASHARE 1Friday, April 30, 2010

Wrapping your head around Social Media

2Friday, April 30, 2010

Social Media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”

“

Wikipedia


CONVERSATIONS


WHY SHOULD YOU CARE ?


BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME.

Rupert Murdoch, Global Media Entrepreneur

Technology is shifting the power away from the editors, the publishers,

the establishment, the media elite. Now it’s the people who are in control.”


REASON #5

Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now itʼs the people who are in control.”Rupert Murdoch, Global Media Entrepreneur“



Rupert Murdoch, Global Media Entrepreneur

Technology is shifting the power away from the editors, the publishers,

the establishment, the media elite. Now it’s the people who are in control.”


REASON #5

Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now itʼs the people who are in control.”Rupert Murdoch, Global Media Entrepreneur“Imagine for a

moment what this statement means to

your business?


Translated =8Friday, April 30, 2010

WISDOM OF THE CROWDS


TIME TO PAY ATTENTION


93% OF SOCIAL MEDIA USERS BELIEVE A

COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIACone, Business in Social Media Study, September 2008


THAT IS NOT A LICENSE TO BROADCAST

CRAP13Friday, April 30, 2010

YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,

NOT A MONOLOGUE.

OR TO HAVE A MONOLOGUE


85% of social media users believe that a company

should go further than just having a presenceon social sites and should also interact with its customers.Cone, Business in Social Media Study, September 2008


SOCIAL MEDIA ≠ MARKETING


1: PUBLIC RELATIONS


2: CUSTOMER SERVICE


3: LOYALTY-BUILDING


4: COLLABORATION


5: NETWORKING


AND YES,CUSTOMER ACQUISITION, TOO.


Millions of people are creating content for the social web.Your competitors are already there.Your customers have been there for a long time.If your business isn't putting itself out there, it ought to be.”BusinessWeek, February 19, 2009


GET INTO IT ALREADY


DON’T ASSUME SOCIAL MEDIA

IS THE ANSWER TO EVERYTHING.


LETS TAKE A MOMENT TO REFLECT


Getting a STRATEGYknowing what to do and how to do it


- people - objective - strategy - technology


Take home TOOLS

tinyurl.com/ishomework


http://tinyurl.com/ishomework

http://tinyurl.com/ishomework

hakim albasrawy wrapping your head around social media #4

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