Hail to the King Makers! Business Models and Software Ecosystems

dr. Slinger Jansen

Slinger Research and Development B.V.

Who am I?

Dr. Slinger Jansen, assistant professor, Utrecht University, the Netherlands

Expertises: AppStores, Developer Ecosystems

Author of several books

Currently teaching two classes:Product SoftwareICT-Entrepreneurship

Steadily climbing the ladder to full professor

Currently in China 2 weeks per 2 months because...

How many Android appstores? Why?

Developers are the King Makers

Where would Exact be without partners? No banks No accountants No ISVs No data providers No connection to tax office

Is the ecosystem more important than the platform?

Developers are the King Makers

Where would Exact be without partners? No banks No accountants No ISVs No data providers No connection to tax office

Are we going to crown exact King today?

What does Exact give us?

A market to sell our wares (180000 customers!)

An ok platform (old tech!)

We can go international!

And it’s relatively cheap (we hope!)

They let us multihome in other kingdoms (double passport!)

Is it exciting?

X, Y, Z Ecosystem

Natural Ecosystem - An ecosystem consists of an ecological community together with its abiotic environment, interacting as a system.

Business Ecosystem - an economic community supported by a foundation of interacting organizations and individuals.

Digital Ecosystem - a distributed adaptive open socio-technical system with properties of self-organization, scalability and sustainability.

Comparison: is Microsoft the Jaguar of the Microsoft Ecosystem?

Examples of Software Ecosystems

Standards - XML, BPM, OSGi, J2EE, Corba, SEPA, etc.

Products – Exact Online, Exact Synergy, OpenOffice, Microsoft Word, SAP BusinessOne, Grand Theft Auto, Eclipse, etc.

Hardware - Playstation 3, HTC Diamond, PDAs, BMW 5 series, etc.

Platforms - .Net, Facebook, Android, OS X, etc.

A software ecosystem is a set of actors functioning as a unit and interacting with a shared market for software and services, together with the relationships among them.

Exa

Exciting Ecosystems?

Most exciting? Facebook

Most Exciting? SAP

Most exciting? – “Exact Software” Trends

Most exciting? – “Exact Online” Trends

How well does Exact perform in terms of software ecosystem management?

So what can Exact do better in terms of software ecosystem management?

Help its partners testProvide them insight into new features

Start a partner forumDo more strategic partner analysis and collab.

So… How’s our prince doing?

Not the most exciting, but certainly growing

Relatively mature ecosystem management: Exact has its eyes on the ball Takes care of partners Provides exciting technology Has access to great customers And great data

So for now I propose…

To let Exact be king!

But only for its little kingdom!

But only for its little kingdom!

Exa

Questions? Slinger.jansen@uu.nl - www.slingerjansen.nl - www.thinkecosystems.com Further reading? Jansen, S., Cusumano, M., Brinkkemper, S. Software

Ecosystems: Analyzing and Managing Business Networks in the Software Industry. Edward Elgar Publishers, 350 pages. (amazon.com)