hacking paid search with graham hunter
DESCRIPTION
This is from the Marketing Education SF meetup with Graham Hunter on 5/9/2013.TRANSCRIPT
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Paid Search: Building it and Hacking it
Graham Hunter
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Graham Hunter 1
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Graham Hunter 3
Adwords Crash Course
PPCAd texts
Match TypesCampaign Structure
Quality Score
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Graham Hunter 4
Pay Per…
CPC CPACPM
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Graham Hunter 5
Ad Texts
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Graham Hunter 6
Match Types
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Graham Hunter 7
Typical Campaign Structure
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Graham Hunter 8
Getting a little more advanced
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Graham Hunter 9
Match Type Bidding
Exact 100%Phrase 75%BMM 55%Broad 35%
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Graham Hunter 10
Syntax Based Keyword Research
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Graham Hunter 11
Then extrapolate
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Graham Hunter 12
Getting even more advanced
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Graham Hunter 13
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Graham Hunter 14
Alpha/Beta Overview
1. BMM “Keyword Mining” in Beta Campaigns
2. Move winners into SKAGs with exact matched Alpha Campaigns
3. Negative terms on winners and losers in Beta Campaigns
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Graham Hunter 15
SKAGs with CSV for Beta Campaigns