Hacking Healthcare: The Rise of the Citizen Doctor

8 Exponential Trends That Will Shape Humanity

Spring 20133 of 8

80% of what doctors do today will be replaced by technology in 10 years.source: Vinood Kholsa

We live in a time of great abundance and unparalleled possibilities fueled by

exponential growth from the impact of technology. Our job at sparks & honey is to

understand the accelerators, balancers and patterns that are driving exponential cultural

change in the near term and foreseeable future.  Our team of cultural strategists and

curators works with leading brands and thought leaders to apply these trends and use them

as a catalyst for disruptive innovation.

We eat culture for breakfast in order to understand the value of emerging fringe signals,

cultural shifts and explosive doubling patterns. While monitoring thousands of inputs

and mapping and scoring them, we have identified 8 rapidly accelerating trends that will

shape institutions, governments, businesses and everyday consumers.

We have consolidated these trends into short vignettes in order to share a curated snapshot

of what will create either great opportunities or unexpected challenges. We will cover

these trends over the next two months. This report covers Citizen Doctor. We hope you

engage us in the debate and exploration on how these exponential trends will shape your

business and the World. 

Please enjoy and share this third of eight free reports. The discussion will also continue in

our core social channels - @sparksandhoney, www.bigthink/blogs/amped and

www.facebook.com/sparksandhoney.

info@sparksandhoney.com

Our blind spot comes from the fact that we have lived in a linear world.

But today’s changes are exponential. Exponential

Linear

5. Quantified Everywhere 7. Ancient Wisdom 8. Cyborg Marketing6. Conscious

Brands

4. 3D Printing3. Citizen Doctor

Citizen DoctorPart 3 in the series: 8 Exponential Trends that will Shape Humanity

1. Century of City States

2. Future of Education

Healthcare is no longer the domain of specialists. With the rise of digital health, - a move from writing scripts to prescribing apps and sensors, growing numbers of people are taking their health into their own hands.

Since the tools and quantified data for healthy living are in everyone’s hands, citizen doctors are tracking their health in real time and heading off problems before they occur.

The future of medicine is predictive, personalized, preventative and is moving from being episodic and reactive to continuous and proactive.

The Rise of the Citizen Doctor

Real Life Tricorders: Smartphone apps and health tracking wearables currently offer a good degree of health analysis, but recent efforts from Scanadu and the Qualcomm X prize are aiming to create digital tools that can fully diagnose any health issue by leveraging advanced computational power and cloud computing.

500 millionThe amount of smartphone users

downloading healthcare-related apps worldwide by 2015.

Source: FDA

citizen doctor

3-D printing is revolutionizing product development

Hospital in Your Pocket: As the computational power of hand held devices accelerate, devices like Mobisante’s portable ultrasound machine add to the sophistication of mobile health.

citizen doctor

Embedded Health Tracking: Tiny new chips packed with sensors can be implanted and used to monitor patient's blood levels. This health data is then wirelessly transmitted to doctors or to user’s own devices.

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citizen doctor

citizen doctor

Personalized Health Care: Advancements in human genome mapping will make understanding your unique genetic composition an affordable reality. Healthcare through personalized microbial balancing will soon become a viable medical treatment as well. These advancement in conjunction with an abundance of “big data” medical records will come together to form highly customizable individual health plans.

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Electronic Tattoos: A new class of skin-integrated devices can measure things like skin hydration, temperature and electric signals from brain and muscle activity.

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citizen doctor

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Better Health For The Bottom Billion: Mobile, personalized healthcare is also bringing previously inaccessible services to developing countries. The “Bottom Billion” is now getting access to healthcare that does not rely on existing systems.

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citizen doctor

Switch Roles: Make the Consumer the Expert: As the tools to diagnose and track health become cheaper and easier to use (think: WebMD), empowered consumers will take over the role of doctor for much of the healthcare process. There will be a reversal, where consumer will be the expert, and the doctor will assume the role of the advisor. This will allow doctors to take on more patients (and virtual patients), which will put pressure on medical facilities to restructure. Likewise, brands must embrace the fact that consumers are the “experts” and the brand also fills an advisory role.

Adopt an Uber-Individualized “Precision” Approach: Consumers are demanding increasingly more precise, tailored and personalized healthcare solutions. Detailed consumer data, human genome mapping, microbe mapping and advances in biology and technology are enabling this. Anticipate a shift in language in the health industry - as well as consumer marketing - from “personal” to “precision.”

Consumers Will Expect Intuitive and Proactive Healthcare Programs: Flipping the traditional “episodic and reactive” mindset of healthcare on its head, continuously quantified and tracked health makes health and wellness something to nurture and maintain rather than responding to crisis (think: body as “tree” vs. body as “car”). Marketers will also be challenged to be pro-active, predictive and intuitive. There is an entrepreneurial opportunity to innovate and apply within the apps and sensors space. Additionally, we can expect the cost of managed health care to decrease,

citizen doctor implications

Data-Driven DoctorHealthcare practitioners in the near future also need to be specialists in data analytics, and even data visualization to communicate with patients. Expect an industry of consultants to emerge who will train HCPs and offer out-sourced data interpretation, visualization and personalized action plans.

Job of the Future?

p.

Citizen DoctorTopic Clusters Content

NetworkTopic

Cluster ManifestationScanadu: Sending your smartphone to med school

Qualcomm Tricorder X PRIZE | Healthcare in

the palm of your hand

Mobisante’s Mobile Ultrasound Imaging System

Microchip 'could help cut obesity'

Electronic Temporary Tattoo Will Soon Be Tracking Your

Health

A Smart Tattoo For Medical Sensing And Athletic

Performance

EyeNetra - Eye Care for 2.4 billion people in need

India's 'No-Frills' Hospitals, Where Heart Surgery Costs Just $800

Intelligent Objects for parents enable the ‘quantified baby’

What if Your Boss Tracked Your Sleep, Diet, and

Exercise?

Doctors Use Apps To Improve Outcome Of Surgeries

The mask that maps pollution across the city

A Message From Your Smartphone: Relax

Health hack: iPhone + glass + flashlight = life-saving microsope in Africa ]

The incredible shrinking laboratory or

'lab-on-a-chip'

Wish.vn: A Social Network for Healthcare

HACK DESIGNDIY Health

DIY EDUCATION

Sharing Our Knowledge

CITIZEN DOCTOR

Frictionless Feedback

QUANTIFIED SELF

Full SpectrumTracking

SENSOR NETWORK

Device Under Skin Tells Doc You're OK (or Not)

Body EmbeddedTechnology

Hospital inYour Pocket

DATA DIVINITY

Sharing Our Knowledge

Big Data Can Help Save Billions in Health Care Costs

At sparks & honey we track and analyze thousands of cultural data sources in real time, incorporating live data feeds from numerous APIs as well as hundreds of offline sources. Using a proprietary Culture Mapping Platform, we monitor cultural bursts, identify clusters of activity and trends, score their energy levels, project their lifespans and analyze their cultural resonance. This intelligence helps brands understand and connect with popular culture in order to make more strategically informed business decisions.

Our platform incorporates three different frameworks to structure and contextualize raw data:

CONTENT NETWORKS

ENERGY SCORE&

PREDICTION SCORE

DNA

A mapping system used to model dynamic, interconnected webs of cultural activity.

The Energy Score is rated on a scale of 1-5. It reflects the speed of reach and volume of buzz, and incorporates a ranking of influencer activity that includes reach, resonance and relevance.

A unique set of attributes that describes the core concepts of each trend.

personalizedmobiletechnologybig databalancing

ENERGY PREDICTION

The Prediction Score is rated on a scale of 1-40. It reflects anticipated duration of a trend.

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Methodology

TOPIC CLUSTERSSignificant groupings of manifestations which signify cultural waves and trends.

MANIFESTATIONS Discrete data points that indicate change.

Digital Cities

Share Everything

Urban Farming

5. Quantified Everywhere 7. Ancient Wisdom 8. Cyborg Marketing6. Conscious

Brands

4. 3D Printing1. Century of City States

2. Future of Education 3. Citizen Doctor

Stay tuned for “3D Printing” the next installment in our “8 Exponential Trends That Will Shape Humanity” series.

Follow us @sparksandhoney to keep up to date with our latest free reports.

Some of the other trends that we are tracking:

Digital DetoxIncognitoLife Logic

New New HollywoodNanotechnology

SnackMediaNew Wave of Big Data

“This Omnicom-backed "newsroom"-oriented agency starts each morning with a cultural briefing for clients such as Hyatt, Jarden and Life is Good, for whom it developed six "culture-to-commerce" T-shirts. In 2013 it grew from two to 17 clients and quadrupled its staff to 20.”

SPARKS & HONEY NAMED AS 1 OF 10 TOP AGENCIES TO WATCH IN 2014 BY ADAGE

1 Sa

Space in the Air

2 St

Shock & Transgress

3 Pl

Play

4 Mm

Memory Management

5 Ab

Absurdism

6 En

Enchanted

7 Rc

Refreshed Classics

8 Cx

Codex

9 Sm

Snack Media

10 Ax

Armchair Explorer

11 Nh

New New Hollywood

12 Bi

Binge

13 Rt

Radical Transparency

14 Ob

Open Brand

15 Pr

Premiumization

16 Le

Life as Entertainment

7 Cc

Convergence Culture

1 Uf

Unfat Generation

2 Nm

New Masculinity

3 Pw

Power Woman

4 Tg

Third Genger

5 Rr

Redefined Retirement

6 Hy

Hyper Culture

8 Ss

Second Skin

9 Si

Singletons

10 Mf

Modern Family

11 Sq

Squealing

12 Ex

Exponentials

13 Ft

Flattening

1 Rt

Real Thing

1 Dd

Data Divinity

2 Sc

Screen Culture

2 H

Hack Design

3 Gc

Geek Chic

4 Te

Ephemeral

5 Ki

Kidult

6 Sm

Small-scaling

Sm 7 Sp

Slow Perception

8 Ti

Tangible Intangible

15 Dc

Decay

9 De

De/re-materialization

D 10 Fh

First Hand Look

11 Ra

Raw

12 Lm

Living Matter

13 Wt

Warm Technology

14 Gl

Glitch

22 72

1972

16 Ne

Neo-psychedelic

17 Na

Nano World

18 Ma

Mashup

19 Hd

Hand Drawn

20 Ie

Immersive 360°

21 Fl

Flat Design

1 Ic

Icognito

2 In

Inwards

3 Ru

Rurban

3 Ru 4 Us

Made in the USA

5 Ec

Ecoboostering

6 On

Oneness

7 Lw

Living Without

Rs

Restoration

8 9 Ss

Startup Society

10 Mi

Moral Imperative

11 Rb

Rise of the Believer

R 12 Ll

Life Logic

13 Cq

Crowd IQ

14

Provenance

15 Se

Sharing Economy

16 St

Strangify

17 Io

Insumer/Outsumer

13 Mg

Mood Geisting

14 Fq

Focus Quotient

3 Sh

Super Human

4 Qs

Quantified Self

5 Sn

Sensor Network

6 Qe

Quantified Everywhere

7 Fl

Frictionless Life

8 Mg

Mind Gaming

9 Sf

Social Flares

10 We

Wearables

11 Mi

Micro Manufacturing

12 Cs

Cyborg Singularity

S&H CORE OFFERINGS

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INNOVATIONCULTURAL INTELLIGENCE CONTENT & AMPLIFICATION

• Macro Trend Identification & Quantification

• Projecting Segments into the Future (Consumers of the Future)

• Product, Service & Packaging Development

• Business Model Design & Reimagination

• Business Context Analysis

• Futurism

• Whitespace Identification

• Brand/Partner & Acquisition Recommendations

• Social & Cultural Listening

• Competitive Intelligence & War Gaming

• Segment Analysis & Tracking

• Topic Deep Dives

• Event Tracking

• Issue Monitoring

• Real-time Burst identification

• Channel Analysis

• Content & Influencer Strategy

• Editorial & Cultural Calendars

• Pre-Planned (70/30) Content Production - Online and Off Line

• Real-time Content Production

• Real-Time Commerce

• Social Media Content (short and long form) - posts, tweets, vines, videos, blog, etc.

• Community Management

• Influencer Outreach

• Channel Optimization & Fan Base Development

• Analytics & Measurement

• Real-Time Media Amplification

CULTURAL STRATEGY

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SYNCING BRANDS WITH CULTURE