GIVEMN, HABITAT FOR HUMANITY

AND STRATEGIES FOR GIVE TO THE

MAX DAY

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Jeff AchenDigital Strategist for GiveMN

Parker QuammenExecutive Director for the Goodhue County

Habitat for Humanity

Stephanie OrrProgram Coordinator for

the Winona-Fillmore Counties Habitat for Humanity

Chat & Raise HandMute - *6

Unmute - *7If you lose your internet connection, you can rejoin by

clicking on the link sent to you via emailBe sure to call in via phone for audio:

U.S. & Canada: 866.740.1260Access Code: 3254294

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GiveMN is a collaborative venture to grow charitable giving in Minnesota and move more of it online.

GiveMN is an independent 501c3 support organizationof the Minnesota Community Foundation, which is an

affiliate of Minnesota Philanthropy Partners.

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Who is GiveMN?

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Who is GiveMN?

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Who is GiveMN?

DAN MOOREDEVELOPMENT & PARTNERSHIPS

MANAGER

DANA NELSONEXECUTIVE DIRECTOR

MAYA FEHRS NONPROFIT OUTREACH SPECIALIST

JEFF ACHENDIGITAL STRATEGIST

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Give to the Max Day began in 2009 as a launch event for GiveMN.org.

The event has grown into an annual fundraising event for thousands of Minnesota nonprofits and is the

largest one-day fundraising event in the world.

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A Brief History of Give to the Max Day

• Give to the Max Day has made GiveMN/Razoo one of the leading online giving portals (Razoo has facilitated over $100M in donations, half of which is through GiveMN.org!)

• 66 % of the 5,755 Give to the Max Day donors surveyed prefer to give online vs. check

• Give to the Max Day involved significantly more nonprofits and more donors than similar community-based events

2011 Results

Total Dollars Given: $10M

Total Number of Donors: 42,624

Average Gift Size: $188

# of Nonprofits Benefitting: 3,663

Average Gifts per nonprofit: $2,741

2010 ResultsTotal Dollars to MN Nonprofits: $13.4M

Total Number of Donors: 47,534

Average Gift Size: $227

# of Nonprofits Benefitting: 3,978

Average Gifts per nonprofit: $2,720

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SMALL – MEDIUM – …and ALL!

Leaderboard 1: All Nonprofits except Colleges & Universities Leaderboard 2: Medium Nonprofits (budgets over $100,000 & under $1

million)Nonprofits must register for this category

Leaderboard 3: Small Nonprofits (budgets under $100,000)Nonprofits must register for this category

Leaderboard 4: Colleges and Universities “Mobilize the Power of Youth” Video Contest sponsored by Youthprise “Most Creative Give to the Max Day Campaign Award” Public schools can now fundraise on GiveMN and will have their own

hourly Golden Tickets in addition to hourly nonprofit Golden Tickets, as well as one $10,000 Golden Ticket!

What’s NEW With Give to the Max Day 2012?

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LEADERBOARDS – awarded based on most dollars raised

What’s NEW With Give to the Max Day 2012?

•1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant

Leaderboard #1 – All nonprofits (except colleges & universities)

• 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant

Leaderboard #2 – Medium-sized nonprofits (revenue under $1M; over $100K)

• 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant

Leaderboard #3 – Small nonprofits (revenue under $100K)

• 1st: $12,500 prize grant 2nd: $5,000 prize grant 3rd: $2,500 prize grant

Leaderboad #4 – Colleges and universities

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LIVE EVENT from the MALL OF AMERICA

Livestream coverage by The UpTakefrom 9 a.m. to 9 p.m.

Leverage TV and media opportunitiesthroughtout the day.

Live interviews with nonprofits Register for the scheduling “lottery” online

Live performances by great musicians, artists

Sign up on the Give to the Max Day Home page at:http://givemn.razoo.com/p/gtmd

What’s the SAME With Give to the Max Day 2012?

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THEME – “The Great Minnesota Give Together” MATCHING – We again encourage your organization to offer a match on

Give to the Max Day. Nonprofits that secure matching funds will be highlighted on GiveMN.org so donors have the chance to double their donation.

NONPROFIT GOLDEN TICKETS - Throughout the event, an individual donor will be randomly chosen every hour to win a “Golden Ticket.” An additional $1,000 will be given to the charity that received the donor’s original donation. One name will be randomly selected from throughout the event and announced the next day at the AFP luncheon to win their nonprofit a $10,000 Golden Ticket!

TRANSACTION FEES –GiveMN’s transaction processing fee is 2.9%. This rate is one of the lowest of any fundraising websites and has been made possible thanks to a partnership between US Bank and GiveMN’s technology partners Razoo.com

SOCIAL MEDIA BONANZA – We’ll be using Twitter, Facebook & YouTube to provide updates, highlight great donor/NPO stories, promote live events

What’s The Same With Give to the Max Day 2012?

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LEADERBOARD – We will be showcasing all four leaderboards throughout the event

MATCHING GRANTS – We will have a prominent link to all those nonprofits who have an active matching grant available for Give to the Max Day 2012

NONPROFIT & SCHOOLS GOLDEN TICKETS – We will use the web page, as well as social media and our blog, to announce hourly “Golden Tickets” winners; one schools donor and one nonprofit donor.

“Mobilize the Power of Youth” VIDEO CONTEST WINNER

Give to the Max Day Web Page

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Public Service Announcements(PSA) – TV commericals1) Famous Minnesota singersStokley Williams and OSO singingabout Give to the Max Day2) Minnesota Celebrity Athletestalking about Give to the Max Day.We’re hoping to air these videoson TPT and other televisionstations. You can use the PSAs on your website too.

TV/Radio/Print – working with Metro and Greater Minnesota media to cover event and feature the “Golden Ticket” winners

Nonprofit Toolkit – Email, direct mail, letter to the editor, press release templates; communication tips; social media guide

Media – 154M Impressions in 2011

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How do I make the most of GTMD?

Claim Admin Access (If you haven’t already) Set a goal (how does this fit in your year-end giving

plan?) Edit Your GiveMN Page & Add Photos or a Video Find a Match and Offer a Matching Grant Engage Your Advocates Create a Communications Plan Social Media Outreach (#GTMD12) Create a Thank You Video or Customize a Thank You

Message

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How does GiveMN work?

• All 501 (c) 3 nonprofit organizations are listed on GiveMN • Information is downloaded from the IRS database from an organization’s 990 • Over 26,000 nonprofits in Minnesota and over 1.2M nonprofits in the United

States are listed on GiveMN

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What is the benefit for Minnesotans?

• Account tracks all online donations on GiveMN – provides giving history, account summary and an opportunity to set up recurring donations

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Social Media Integration

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How do I get started?

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Updating your organization’s page

IF YOU DO ONLY ONE THING ON GIVEMN, UPDATE YOUR ORGANIZATION’S PAGE!

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Integrate GiveMN into your website

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Promote GiveMN in email or in print

…in your email signature

…with QR codes

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Matching grants on GiveMN

•Anyone can list and promote at matching grant. Set the matching grant total, the effective dates and list who is providing the match.•GiveMN identifies matching grants with a special icon and thermostat.

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Tips for Matching Grant Success

Clearly communicate to donors that they must look for the x2 money icon to ensure their donation is being matched.

Ask board members or others to put up a matching gift as their way of contributing – and then ask them to promote to their friends/colleagues

If you have multiple matching opportunities, keep an eye on them. You will want to close a page once the match has been met so that donors only contribute to current matching opportunities

Consider sending out 3 update emails staggered throughout Give to the Max Day – providing an update on your progress and encouraging donors to give throughout the day

Use the match to create a sense of urgency/excitement as part of your social media outreach

Offline donations can be added under the “Donations” tab, but don’t count towards the Give to the Max Day leaderboard

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Communication Inventory

Web Page Email

Personalize your communications Social Media

Facebook Google + Pinterest YouTube Twitter Your blog

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Social Media Twitter

Hashtag is #GTMD12 Use Twitter throughout the event to encourage donations, show how

donations help your mission and share donor stories Facebook

Facebook surpassed email in driving of visitors to GiveMN.org on Give to the Max Day 2011

Use Facebook to connect w/ donor on and prior to Give to the Max Day. Share your nonprofit’s story, share stories of those you have helped, interact throughout the day

Consider having a staff member dedicated to your Facebook page for the event YouTube

Visit GiveMN’s YouTube channel for how-to videos, promotional videos Create/promote your own videos on Give to the Max Day and spread those

videos using Twitter and Facebook Create a customized thank you video

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Customizing a Thank You Message

Thank You Video Videos pop up immediately after a donor makes a

donation.

Thank you message Add a few lines of text to make the thank you email

more personal. Consider adding special thank you messages for Give

to the Max Day

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Tips & Examplesfor Habitat for Humanity

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Connect with usFacebook.com/givemnTwitter.com/givemnYouTube.com/givemnBlog.givemn.org

Email: info@givemn.org

Sign up for the GiveMN NonprofitAdmin eNewsletter (The sign up linkis at the bottom of our homepage)