habit formation, behavior change and persuasive technology
TRANSCRIPT
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Behavior change and persuasive technology
What's in it for us?
Shubha Lakshmi BhatJune 2010
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Goals of presentation
• Intro to class • Discuss theories behind habit formation• Share my area of interest and growing expertise• Get feedback on my ideas• Discuss how this cutting-edge behavior change model could
help you meet your goals
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Creating Health Habits through Social and Mobile Technologies
Stanford Persuasive Technology Lab My Social Health
Dr. BJ FoggKendra Markle Dr. Tom
Robinson
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Fogg Behavior Model: 3 elements must converge
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15 ways behaviors can change!
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More considerations...
Is there an obligation?
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Expert FocusHelp patients with diabetes get into the habit of adhering to a strict calorie-restricted diet . General Clinical Research Center Women: 1400 calorie weight loss plan• 22% protein• 42% carbs• 36% fab (<7% saturated fat)
Men: 1800 Calorie weight loss plan• 23% protein• 43% carb• 34% fat
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Understand
• How do people choose where and what to eat...o food typeo reputation o timeoconvenience o locationo$$osocialowork
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Habits that matter
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Simple behavior that matters
Only go to restaurants that publish their calorie content
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Understand• What tools do people use to search for
and choose a place that meets their needs?oWord of mouthoGoogleoYelpoOpen Tableosmart phone appsonewspaper reviewsocoupons
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Can these search tools=
triggers? reinforcements?
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How can theories of habit formation help you meet your goal?
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Thanks!